Confessions of a Baby Boomer transitioning from Competitive Intelligence to Health Coaching Ellen Naylor in Transition! Business Intelligence Source & Naylor Wellness http://thebisource.com & http://coachstressbuster.com @EllenNaylor & @NaylorWellness 303-838-4545 [email protected]2014
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My Transition to Health Coaching from Competitive Intelligence
This is my transition from competitive intelligence consulting to health coaching, which includes my school, the Institution for Integrative Nutrition. I am combining the zest I have gathered from over 20 years of interviewing people to do primary research with the passion I have to help America get healthy. My focus will be developing corporate wellness programs since I have experience across 15 industries, as well as extensive public speaking and writing experience. Most importantly, I love people.
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Confessions of a Baby Boomertransitioning from
Competitive Intelligence to Health Coaching
Ellen Naylor in Transition!Business Intelligence Source & Naylor Wellness
The systematic process of gathering, analyzing and disseminating information about your competitors’ activities, products/services and the external market environment to help your company achieve its goals.
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Competitive Intelligence: Be Broad
Factors that impact a company’s ability to Compete Suppliers, customers, distributors, competitors, potential competitors
Macro factorsEconomic, socio-cultural, political, regulatory, legal and technology
Turn external information into Intelligence Affects strategic and tactical decision-making
The Intelligence Process
2. Planning & Direction3. Information
Process & Storage
4. Collection
5. Analysis & Production
6. Dissemination
1. Intelligence Users
& Decisionmakers
Other Users
Which competitors, industry trends,
opportunities, challenges
do you target?
Flavors of Competitive Intelligence
Strategic
Tactical
Technical
Counterintelligence
Benchmarking
The Information Spiral
Target Company
Ex-Employees
Suppliers
Government
Associations
DistributorsTrade Unions
Customers
Ex-customers
Play a crucial role in improving health & happiness, & through that process, create a ripple effect that transforms the world