MY STARTUP JOURNEY & BUSINESS MODEL CANVAS Benno Groosman MScBA – www.groosman.info – Athens, March 24 – Hellenic American University
My startup experience and Business Model Canvas (short)
Apr 12, 2017
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MY STARTUP JOURNEY & BUSINESS MODEL CANVAS
Benno Groosman MScBA – www.groosman.info – Athens, March 24 – Hellenic American University
THE SLIDES ARE ONLINE ALREADY!
www.slideshare.net/benno_groosman
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TODAY’S AGENDA
My background in entrepreneurshipMy current work IdeationBusiness model canvas
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DEFINITION: STARTUP
“A startup is a human institution designed to
create a new product or service underconditions of extreme uncertainty.”
Eric Ries, The Lean Startup
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MY FIRST ENTREPRENEURIAL TRY-OUTS Selling candy and cookies in high schoolCustomized copies cd’s in high schoolEbay to start local sales of home cinema setsBiography producing agencyT-shirt design and productionPrivate tutoring service
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LESSONS UNTIL THAT POINT (2008)
I can make money without working for a boss I do enjoy that moreBut, I need to challenge myself more… and do more opportunity researchScalable business (instead of service and trade) would be cool!
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MASTER ENTREPRENEURSHIP (2009)
Scalable businessesHigh revenueTechnology-basedHigh riskLots of funding required“I want to do something meaningful”
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I LOVE TECHNOLOGY
A sensor for in a (baby) diaper…Not practicalBut I combined with personal observations… and found an opportunity!
Sharing idea was essential.
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Over 30% of replacements ofincontinency diapers in nursing
homes is not at the right moment.
This leads to leakages andunnecessary replacements.
THE OPPORTUNITY
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THE SOLUTION
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HELPING DISABLED AND ELDERLY INCONTINENT PEOPLE
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SOME KEY FIGURES
€1.400.000,- total funding3 products, 3 international patents
7 large institutional customers~6 fulltime employees + some parttimers and interns
Assets sold to Australian company
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AWARDS AND RECOGNITION
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CHRISTMAS 2013: BANKRUPTCY
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NOW
New health tech startupInternational startup ecosystem consultantBrazilColombiaHungaryGreeceNetherlands
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BUSINESS MODEL CANVAS (BMC)
The BMC is a simple yet powerful tool to test your (business) idea
Each section is filled in by your hypotheses, which you can test later in the field
A BMC is a tool for iterationYou can even test multiple ideas or different business models (on different canvases) to get an indication of the most feasible idea
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http://image.slidesharecdn.com/bmcmeeiv2emadsaif-130130052951-phpapp02/95/business-model-canvas-101-27-638.jpg?cb=1390285295 www.groosman.i
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VALUE PROPOSITION?
Strong business modelLots of marketingValue proposition not convincing
Let’s make a strong value proposition: essential for startups!
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VALUE PROPOSITION
A clear statement that:explains how your product/services solves a problem or improves a situation;
delivers clear benefits;tells the customer why they should buy from you and not from another (unique selling point)
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https://c1.staticflickr.com/9/8041/7888051104_9bddf08f67_b.jpg
http://advenio.es/wp-content/uploads/2013/04/value_proposition_designer_draft.jpg
YOU
Let’s discuss your value proposition
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https://businessmodelsinc.files.wordpress.com/2009/10/nespresso_businnes_model.png
www.groosman.info8-6-2015
YOU
Work on the business model canvas for your idea
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FOLLOW ME
Benno Groosman MScBAExperienced startup entrepreneurwww.groosman.info
New projects: internships available!
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