My Search for An HTML5 Business Model in China

{

My Search for an HTML5 Business Model

• QR code landing page ×

• Mobile advertisement landing pages ×

• Mobile site outsourcing ?

2012/6/30 Zhibai Han

{ Initial idea

Attemp #1: QR code with HTML5 landing page

China’s first QR code + landing page generator

Event Info

Generate

QR code

Scan

Event Info HTML5 page

bit.ly/Owgxsp

1. Customers cannot understand your products’ unique value as well as you do—they are not as geekish!

2. Path dependence.

Attemp #1: Failed!

{ Plan B

Attemp #2: mobile/print ad HTML5 landing pages

Print ad

Mobile ad

Lands on

bit.ly/KMzjcG

Mobile mini-site

The mobile/O2O advertising market is not sufficiently developed to allow a survivable space for HTML5 mini-site outsourcing

Hard for IT guys to reach print advertising agencies

Attemp #2: Failed!

{ Will it work?

Attemp #3: QR code + HTML5 mobile site outsourcing

1. It’s cool to be an HTML5 developer. But, still, it’s hard to sell HTML5 products.

2. Some people just began to use web sites for their businesses. It’s still way to go to educate them to use HTML5…

3. Maybe it’s better to be hired as an HTML5 engineer than to do an HTML5 startup.

Lessons learned

{ Zhibai Han

2012/6/28

Thanks