- Contributing Writer: The Alligator Newspaper (2016) - Digital Marketing Assistant - Jumpem Agency (2017) - Spa Coordinator - Conrad Miami (2017) - Creative Writer (2011-Present) - short stories, novels and poems ADDITIONAL EXPERIENCE JANUARY 2017 - APRIL 2017 SOCIAL MEDIA INTERN UF INTERNATIONAL CENTER, GAINESVILLE, FL MAY 2017 - AUGUST 2017 PUBLIC RELATIONS INTERN MAX BORGES AGENCY, MIAMI, FL - Researched relevant media contacts using CisionPoint & Sysomos; built media lists - Assisted on several client accounts across the agency (AT&T, Cricket, Pioneer) - Drafted press releases and media pitches, built relationships - Media clipping to determine effectiveness of PR strategy AUGUST 2017 - MAY 2019 CONTENT STRATEGIST/SOCIAL MEDIA MANAGER EVENT TICKETS CENTER, GAINESVILLE, FL - Edited HTML to format and post blog articles on CMS - Analyzed Google Analytics to monitor site performance and understand audience - Created and implemented strategic communications plan for social media branding - Managed seven social channels including Facebook, Twitter & Instagram - Scheduled and published social media posts using Buffer, Later and Hootsuite - Built Facebook and Instagram ads using Ads Manager, adjusted bids, set budgets - Applied public relations strategies for image management (customer reviews/feedback) - Content writing for blog using SEO - Used Photoshop, Illustrator & Canva to create graphics for blog, social media, etc. MARCH 2019 - PRESENT CONTENT COORDINATOR COLIBRI CONTENT, REMOTE, PART-TIME - Delegated content to interns and edited their work - Uploaded content onto WordPress - Created copy for social media, scheduled posts - Created content and social media graphics using Visme and Canva - Researched relevant ranking keywords for blog and content brief - Employed SEO and UX tactics to write blog articles for clients under various topics Melissa Rodriguez 305-794-2120 [email protected] https://melissassilem19.wordpress.com Communications professional with an interest in SEO, social media and content creation. Self-proclaimed workaholic who thrives in a creative, collaborative environment. SKILLS AND CERTIFICATIONS University of Florida, Gainesville, FL - Master of Arts Mass Communication - Online August 2017-2018 - Bachelor of Science Public Relations Concentration in Business Administration Graduation: April 2017 EDUCATION LEADERSHIP AND AFFILIATIONS - Alachua County Emerging Leaders: Content, social media, public relations - Public Relations Student Society of America: Communications Committee (2015-2018 - University of Florida Advertising Society: Member (2015-2018) - University of Florida American Marketing Association: Member (2016-2018) - University of Florida Software Engineering Club: Member (2016) - Developed marketing materials such as summaries for scientific inventions and mailing lists. - Identified potential licensees or investors using KSS database and online research. AUGUST 2016 - APRIL 2017 MARKETING FELLOW UNIVERSITY OF FLORIDA OFFICE OF TECHNOLOGY LICENSING, GAINESVILLE, FL - Created graphics using Adobe Photoshop and Canva - Researched content produced by competitors and potential recruits on social media - Analyzed the effectiveness of posts on social media AUGUST 2016 - DECEMBER 2016 FLORIDA GATORS RECRUITING GRAPHIC DESIGNER UNIVERSITY OF FLORIDA ATHLETIC ASSOCIATION, GAINESVILLE, FL Melissa Rodriguez - Billingual: English & Spanish - Hootsuite Certified - Google Analytics Certified - AP Style - SEO - Adobe Photoshop, InDesign, Illustrator - Microsoft Office - Social media management - HTML editing - Creative Writing - Managed main Facebook and Twitter study abroad pages with Hootsuite - Created copy, events, and uploaded original content (live streams, pictures) Writer, artist, dog enthusiast