My Presentation to the Okanagan Boys and Girls Club

Secrets of Social Media SuccessWhat platform is right for you?FacebookTwitter

Your Questions

Here’s the plan:

A new Dimension to◦ Marketing◦ Customer Service◦ Communication◦ Networking

A new Customer◦ Connected◦ Informed◦ Greater Reach

What makes Media Social

“Secrets” to Social Media success

“Secrets” to Social Media success

“Secrets” to Social Media success

“Secrets” to Social Media success

Where do YOU want to go today?

Facebook 1

• The Different Faces of Facebook• Using Facebook as a Page• Creating Effective Updates

The Different Faces of Facebook

Profile Page Group

For Friends and Family

For public promotion

For Collaboration

Flexible privacy settings

Public, indexed by Google

Can be open or “secret”

By invitation only Users “Like” = subscribe

Add users to a group or Ask to join

The Wall (most of the time we see only this)

EdgerankEverything that “Happens” is an

“Edge”

Relationship User-Edge

Facebook generated

Values

Time Decay

www.whatisedgerank.com

Cover Image Apps

◦ Photo◦ Custom◦ More

Timeline◦ Highlights

Facebook Page elements

Updates Post Photo / Video Event Milestone Question

Whenever possible include an image

Post every day Avoid posting more

than twice a day Check Insights for

most effective times Think

“interaction” Think “sharing”

Add an App to your Page

On your Page

Milestones

Milestones

QUESTIONS

Set up your Twitter account

What’s the #hashtag?

Let’s go

What Twitter account to use?

Event / Organization

Unified voice Only need to follow

account Building a following How large is the

network? Will you maintain it

between events?

Your own account

Using existing network

If you talk about the topic more often you will have your interest group already

Crucial to use the #hashtag

• Make sure you have a clear custom image

1

• Make sure you have a bio2

• Turn off sharing to other networks!3

Set up your own Twitter account

Set up your Twitter Profile

@yourname◦ Short◦ Unique◦ Try to stay away from Numbers and _◦ Branding◦ Easy to type◦ Easy to remember

Set up your Twitter Profile Avatar

◦ Image size 81 x 81 pixel◦ Clear head shot◦ Square Logo◦ Branding◦ No .gif wiggly pictures◦ No dogs, kids, trees……

Many people remember you by your Avatar rather than your name!

Don’t change too often!

What to Say?

Focus on conversations

@mentions are like email addresses

Listen and learn Share (RT) Build relationships

What to tweet? Pictures Results Stories Impressions Spectators Weather…..

Include! Include @mentions if you can

◦ (google: name, last name twitter) @mention Sponsors especially if you see

their logo @mention spectators that are tweeting to

encourage them to use the #hashtag

What is a #hashtag? Hashtags create

links to pull a topic together

Users can save and follow a #hashtag stream

Only messages with the correct #hashtag appear in the stream

Analytics available

Don’t Link Facebook and

Twitter Auto – DM! Only tweet once Tweet only a link Send out the same

message and link to many

Summary Use #hashtag @mention Pictures are great! Don’t forget sponsors and spectators

Have FUN!

QUESTIONS