MY Portfolio

Nanci M. Kaesemeyer G R A P H I C D E S I G N E R

Introduction…

I am a highly-skilled and experienced full-time graphic designer seeking new opportunities where my creativity and problem-solving skills can assist organizations, both large and small, with enhancing their visual communications.

My skills & talents include the following:

• Maintain attention to detail throughout entire creative process

• Produce effective pieces of artwork under tight deadlines

• Conceptualize and execute ideas from paper to printer

• Express a willingness to learn new trends and software

• Share knowledge with other team members and management

• Communicate detailed and concise information to vendors

• Demonstrate a practical sense of design principals

• Seek ways of cutting cost and simplifying processes

The following slides showcase my work from various disciplines: corporate communications, branding projects, various graphic design projects, and photography, which is one of my favorite hobbies.

!  Corporate Communications


Title: Wayne Catalog

Client: Wayne Water Systems

Designer: Nanci Kaesemeyer

Art Director: Jana Bullock

In the past, our company catalog featured

a product-based layout. Last year, I was

asked to create a catalog that focused

more on the consumer experience with our

products, and how they provide worry-free

water handling solutions, while protecting

the environment and promoting water

conservation. Furthermore, our several

product categories are represented by

color-coded icons, which are found

throughout the catalog.

Click to next slide to see inside pages.

!  Corporate Communications Wayne Catalog – Inside Pages


Title: Northern Tool Mini-Catalog

Client: SD McCullough + Associates



SD McCullough + Associates, one of

manufacturing reps, requested a custom

designed catalog for one of their oldest

customers, Northern Tool & Equipment.

Based out of Burnsville, Minnesota,

Northern Tool offers a wide selection

of products from consumer goods to

industrial and construction equipment

to do-it-yourselfers, contractors and

professional shops.


!  Corporate Communications Northern Tool Mini-Catalog– Inside Pages


Title: Condo Living

Client: New Homes Guide


Art Director: Rebecca Paciorek

During the housing boom a few years

ago, the publisher of the New Homes

Guide for Cincinnati and Northern

Kentucky asked me to do a preliminary

design for a Condo guide that she and

her boss thought about implementing.

In the past, their business solely

focused on new housing communities,

so they wanted to diversify their

business to include upscale condos that

emphasized “maintenance free” living.


!  Corporate Communications Condo Living Magazine– Inside Pages

!  Branding Concepts


Title: Green Packaging

Client: Wayne Water Systems



Designed with a more robust

motor, our new series of “green”

sump pumps created an

opportunity for new packaging

that would fit within our existing

brand identity - but with a slightly

different twist. Our message

heavily focused on the new

pump’s energy-efficiency and

lower amp draw, resulting in our

customers saving more money

on their utility bills.

Green Packaging Concepts


Title: Miracle Images Stationary

Client: Miracle Images Photography


Art Director: Nanci Kaesemeyer

Miracle Images Photography,

located in Columbus, Ohio, is a

fine art photography studio

whose sole proprietor suffers

from a visual impairment. The

owner desired a logo that

somehow incorporated “miracle”

into her identity, and could easily

be replicated on business cards,

letterhead, attire, etc.

Click to next slide to see inside pages. Click to next slide to see concept designs.

Letterhead Card

Scratch Pad

Envelope


Title: Ace Packaging

Client: Ace Hardware Corp.



As one of our oldest and most

valuable clients, Ace Hardware

desired a more up-to-date look to

their packaging that had been in

use for several years. Instead of

2-color litho labels using outdated

black-and-white lineart, our team

presented ideas utilizing category

colors and full color product shots

at various angles.


Ace Packaging Concepts


Title: DTS Stationary

Client: Dayton Typographic Service



DTS, or Dayton Typographic

Service as it was known to

locals, was a full-scale service

bureau where I interned as a

student studying graphic design.

At the time, the owners were

seeking to update their logo and

identity, even holding a contest

for young graphic designers to

submit entries.


Letterhead Card

Scratch Pad

Envelope


Title: B-Dry Packaging

Client: B-Dry Waterproofing



Well known for their waterproofing

techniques for wet basements,

foundations, or crawlspaces,

B-Dry was a natural compliment to our

sump pump business. We sold our

pumps and back-up systems to them

as a private label. Using the B-dry

mascot as inspiration, I designed the

litho labels, nameplate decals, and sell

sheets. The B-dry network consists of

over 60 independent licensees and

franchisees nationwide. Click to next slide to see inside pages. Click to next slide to see concept designs.

B-DRY Sell Sheet

B-DRY Nameplate

B-DRY Litho Label

!  Graphix

!  Graphix

Title: Black Jack

Client: N/A



As a side project, I was asked to

create a full-fledged slot game

using Adobe Flash.

In addition, I needed to design the

accompanying CD and cover art.

All graphics for the CD and cover

art were created using Adobe

Illustrator, which allowed me to

experiment with the various

graphic libraries and styles.


Title: Letter Book

Client: N/A


Art Director: Fred Niles

As one of my favorite projects, the

Letter Book involved designing and

binding a small book focusing on

typography as a graphical element.

Far too often designers only think

of typography as an afterthought.

I wanted to demonstrate, to the

contrary, how typography, when

used correctly, can greatly enhance

a piece of art and a message.


!  Graphix

Title: Alice In Wonderland Poster

Client: N/A



The poster was created during an

Adobe Illustrator class I took while

studying web design at Cincinnati

State. It allowed me to play with the

different scaling and opacity tools, as

well as the texture and color libraries.

I took the animals from a previous

assignment, added color, and placed

them in a rather whimsical, cartoonish

environment that evolved into a movie

poster for fun sake.


!  Graphix

Title: 97X Exposure CD

Client: WOXY



WOXY, an alternative radio

station located in Oxford, Ohio,

sponsored an annual local band

competition. In this instance, the

station allowed the general

public to submit entries for their

compilation CD and tape cover.

Needless to say, it was the very

first and only contest to date I

have ever won. A framed copy

proudly hangs in my office today.


!  Graphix

Title: Aquapro Website Concepts

Client: Aquapro Systems



Aquapro Systems, a small

company focused on the leisure

pool and spa market, needed a

new website to connect to its

customer base. After researching

what competitors were doing with

their sites at the time, I created a

few concept pages that included a

product page, store locator, and

contact us page, among others.


!  Graphix

!  Photography

!  Photography

Title: Haleakal’a Adventure

Client: None

Photographer: Nanci Kaesemeyer

Camera: Canon Powershot SX130

My husband and I traveled to Maui,

Hawaii for a vacation. The black-

and-white images are only a

sampling of the many wonders we

encountered along the way during

our adventure up to Haleakal’a,

Maui’s highest summit. Traversing

the surreal landscape was akin to

walking on the moon without

leaving Earth.

Click to next slide to see inside pages. Click to next slide to see more images.

!  Photography


Haleakal’a Adventure –Black & White Images

!  Photography

Title: Scene Around Maui

Client: None

Photographer: Nanci Kaesemeyer

Camera: Canon Powershot SX130

During my adventures in Maui,

I quickly discovered the breath-

taking scenery which I captured

with my camera. The incredible

sunsets, ocean views, flowers,

and rugged cliffs were truly a

photographer’s paradise. The

photos I captured truly inspired

me as an artist and allowed me

to experiment with the various

filters in Photoshop which

created these amazing images.

Click to next slide to see concept designs. Click to next slide to see more images.

!  Photography


Scene Around Maui – Photo Illustrations

Thank You… N A N C I M . K A E S E M E Y E R

[email protected] | http://www.linkedin.com/in/nancikaesemeyer

496 Walter Avenue | Fairfield, Ohio | 513. 942. 1177

MY Portfolio

Documents

nanci kaesemeyer art

new packaging

wayne catalog client

corporate communications

ace packaging client

associates designer

green packaging client

new homes guide designer