My Pitch

My Pitch

By Jamie-ash Townsend

My ideas

• The genre of music I have chosen for my music magazine is Alterative rock.

• The main reason I have chosen to do Alternative rock is because is appeals to a niche audience, as apposed to a mainstream audience because the unusual and sometimes unknown really interests me.

Here are some examples of other rock/Alterative magazines…

Why a Alterative rock Magazine?

• I have chosen Alterative rock because it is a genre that is mostly unexplored and many people class bands like Oasis and U2 as alternative and this is a common misconception. I will be looking at real alternate/Unknown music alike Jeff Buckley and Tom Waits.

• With institution and magazine research I found out that there is a gap in the market for unknowns so this seemed like an interesting genre to look at for magazine purposes but I can also learn something while in the prose's.

What institution would look at my magazine?

• The institution that may produce my magazine would be small publishing institutions such as Crack or IPC Media, these distribute and produce for the same demographic as I want to

Target Audience

• Music students

• Artists

• Art house people.

Description of the magazine style

• The magazine will be for obscure and unknown musicians. I will use dull, dank and dishevelled look to connote. I will also use a dull colour pallet to appeal to people who like the music genre.

• Mode of address: will be informal but also eloquent.

• The images I will use will be of people with that style of clothing that readers can emulate. I will not use any bright coloured images.

Possible names for my magazine:

• Unknown

• Grey scale

• Crossroads

• Juke box

What will my magazine cover ? How?

• My magazine will cover unknown, bluesy, jazzy, rocky, individual music. Focusing on unknown artists that I feel deserves to get into the lime light.

• Some articles may also be about festivals, shops, clubs, or open mic nights that follow the same genre of music.

Double page spread

• I would like my double page spread to feature a solo artist who is extremely individual and slightly well known but not know by people of my age (teenage). I would like it to be in a simple convocation layout.

• The ratio of text to image will be 60:40 with an image taking up a predominant part of the page. The image will bleed from the left hand side to the right hand side of the spread.