Jan 13, 2015
Enable developers to
gain more users, more
revenue through trust
and certification.
MANAGE, MONITOR and CONTROL
access to personal information
AUTOMATIC
PERMISSIONS
SCANNER
REAL TIME ALERTS
24/7 MOBILE PROTECTION
WE LIVE IN A SOCIAL WORLD
On average, every user is connected to:
30 Facebook apps
10 Google apps
9 Twitter apps
…
User Actions
DO USERS
TRUST?
HOW PERMISSIONS AFFECT SIGN-UP
Connect Fail?
59% Conversion
41% Drop-off 590 Million Failed Connects**
850 Million FB Connects*
*Facebook Q1 2013 Data
**Based on our internal conversion data of Facebook Connect
Developers are asking for
A LOT OF TRUST
Privacy Policies
Transparent?
89 Pages
3,378 Lines
1,060 Paragraphs
37,780 Words
3.5 Hours of Solid
Reading!*
*Based on 180 WPM (Monitor Reading)
Trust
Starts With
Permissions.
BUILDING TRUST through
TRANSPARENCY and
CERTIFICATION
PRESENT DEVELOPER
OFFERING:
TRUST SEAL / PAGE
RESOLUTION
INCREASED ACQUISITION
CONVERSIONS - 6-11% gain
The SEAL = TRUST
People want to know
Why.
Up to 23% of users
click on the Seal!
People want transparency
3:30 Average time on Page.
Resolution
#1 most complaint on App Stores?
~11% of users complain about permissions!
People Care.
Increased Conversions
Clear Straightforward Pricing.
The Next Generation
of great apps will be
built on the social web.
They need to be
trustworthy.
Thanks
Olivier Amar
CEO
MyPermissions
@mypermissions
@olivier_amar
http://certification.mypermissions.com/