My Perfect Gig Recruiting Solutions hosts Maren Hogan of Red Branch Media for Twitter as a Corporate Recruiting Tool

Using Twitter as a ToolFor Corporate Recruiting

Guest: Maren Hogan@marenhogan

Thank you for sharing YOUR time

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Three things to know about My Perfect Gig

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• We believe there is a better way to recruit talent• We leverage market intelligence and new search

technology for precise matching between candidates and companies

• We connect companies to quality active and passive candidates by leveraging our candidate network

It matters because: - Grew 131% last month; over 700% last year- Offers real time search and monitoring

- Free and easy distribution method- People are paying attention- Oprah just tweeted so everyone in the pool is about to get wet

Twitter’s Growth

Not the usual Social Media Drivers

Growth is highest in the 45-54 age groupLeast likely to visit? 12-24 age groups

Why it matters for corporate recruiters

• A portion of your target market is on Twitter• Such a powerful tool has worked for Sodexo,

Zappos, RSM, Best Buy and Ernst & Young• Twitter is where people are already engaged

and having fun. Can you say the same for job boards?

• Virtual water cooler. Where best to learn about new opportunities?

• Twitter can be used to quickly get out the latest news and really useful information.

Use Twitter for:

• Monitoring your company brand• Distributing news• Posting jobs• Answering questions• Doing market research• Interacting with potential candidates• Distinguishing your location

Monitoring Your Company Brand

• Before you jump into the conversation do a little research about your company.

• Tweetbeep.com, TweetScan.com and Twitter Search

• Use a third party client like TweetDeck Monitter, or Twhirl to monitor keywords related to your industry

• This helps craft your message

Distributing News & Information

Use TweetLater and RSS feeds to tweet • Company news• New jobs• Industry happenings

Post Jobs

• Use tools like tweetmyjobs and twithire to post jobs

• Build a relationship with followers. Then when you have a confirmed position, you can tweet about it!

• Follow the professional associations within your industry.

• Follow job boards and recruiters in your industry

Answering Questions

• When a question comes up in your industry that you can answer, answer it!

• Follow the person who asked the question, as well as others who answered.

• Creates goodwill and community around a group who share knowledge freely.

Do Market Research

• Wondering what benefits are the most attractive to engineers between 40-55? Simply ask your twitter audience.

• Thinking of launching a new consumer program? Ask the target market area first.

• Include your candidate base and future customers in the conversation.

Interacting with potential candidates

• If you just post jobs or use Twitter as a PR mouthpiece, your followers will never increase and you will lose the ones you have

• Focus on real interaction. Say things that are funny, real and useful but still professional

Distinguish your location

• Especially useful if you are part of a large organization• Letting the local community know you are there is

important• Think active, dynamic, always-on Chamber of Commerce• Use tools like Twitterholic, Twellow and WeFollow to

establish yourself in your location

Where do they go after Twitter?

17.6% of Twitter’s downstream traffic goes to entertainment websites10% of goes to News and Media websites14.6% goes to social networks6.6% to blogs4.5% to online retailers

BE DIRECT

• Direct your followers to things you want them to see• Benefits Pages• New Positions• Job Fairs• Streamlined Applications• Even New Products!

Getting Started

• Go to Twitter.com• Pick a “handle” name • (@marenhogan) personal• (@redbranch) professional• Make it short• Easy to remember

Personalize

• If you are tweeting on behalf of your company, have your logo in the background on the twitter page. Use Twitbacks for an easy, attractive and free background, you can also include other sites, like LinkedIn, Facebook and Google Profile

• Use your face for your picture. • Include a site link• Fill out your profile completely. Use keywords

that will attract candidates in a HUMAN way.

Twitter Third Party Clients

• There are several third party clients for Twitter. The most popular are:• Twhirl• TweetDeck• TwitterBerry• Use these tools to access Twitter from your

desktop or smartphone.

Your friends

• Use wefollow.com or Mr Tweet (in beta) to find people to follow.

• If you are using TweetDeck or Twhirl, you can search keywords to find people you should keep an eye on.

• Follow people that other follow in your industry.• Seek out media contacts in your industry,

including bloggers.

Your Followers

• Every so often, check your followers and follow people back

• Make sure you let them know who you are every once in a while. Not every twitter user uses the web application, which allows them to see your profile and twitter bio page.

• Do not use auto DMs (direct messages). No one likes them.

• You can choose to follow everyone who follows you at SocialToo.com

Your Page

• Use your page to graphically display life at your company or division.

• Pictures or drawings are great• Important websites• Even screenshots of your benefits page.• Be creative• Enlist your marketing department

Beyond Using Twitter

• So what’s the next step?• Searching Twitter• Using deep sourcing techniques within real-

time search to find tough candidates• First? Develop the personality for yourself

and your company

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Q&A

Q&A

Follow us on Twitter – @marenhogan - Maren Hogan@GaryCormier - Gary Cormier@myperfectgig - Neil Costa@engineeringgigs – Job Feed

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