My music label

My Music Label

For the love of music.

Floriane MONDIERE

Special guest: Jaleh Lauren Bjelde

My Music Label

EnvironmentThe BrandCommunication

My Music Label

1. SWOT

My Music Label

New on the turkish marketNo need of huge investmentsAlternative solution for artistsCooperative projectEveryone can participate Stre

nghts

Need a huge communityHas to buzzI am alone on the project

WEAKNESSES

My Music Label

Decrease of the music industry in TurkeyIncrease of music talentsEasy access to share video/files

Barriers at the entrance really weakPressure of the label industries

THREATS

OPPORTUNITIES

My Music Label

WHO ?

2. Stakeholders

My Music Label

YOU !

Artist

LISTENER

VISITOR

Music lover

Investor

3. Research results

My Music Label

My Music Label

Popular music tv shows contests with millions of participants (Popstar Turkiye, Akademi Turkiye, Yetenek Sizsiniz…)

More than 5 music TV channels

70%

My Music Label

OF 16-19 YEAR OLDS WOULD RATHER GO A WEEK WITHOUT SEX THAN A WEEK WITHOUT MUSIC.

My Music Label

80%

20%

Do you like the concept of My Music Label?

YesNo

53%

47%

Would you be ready to invest on an unknown but talented

artist ?

YesNo

My Music Label

4. Competitors

My Music Label

My Music Label

5. Brand diamond

My Music Label

Brandbenefit

BrandID

Emotional

benefits

Rational benefitsPrese

nce

Intangible association

INTANGIBLE

TANGIBLE

Origin

Reputation

Personality

Evolution

Activity

Presentation

Functional

Process

Relationship

Perceived value

External

Internal

Lack of music labels and financial resources

Music lovers

Sensitive and passionate

Success-maker

Cooperative music label

websiteTriangular relation: artist-music lover-company

By engaging a community

Raising funds for artists

Savior of the music industry

Solidarity / Project participation

Passionate / motivating projects

My Music Label

EnvironmentThe BrandCommunication

My Music Label

1. Objectives

My Music Label

PositiveRecalLed

addictive

meaningful

Community Success

-maker

Talent pusher

Long-term relationship

My Music Label

2. Strategy

Love

Engagement

musiceach othercreativity

My Music Label

risks

Emotions

My Music Label

3. Target

My Music Label

1. Artists2. Music lovers

My Music Label

EnvironmentThe BrandCommunication

My Music Label

There is something magical about music that can reconcile

yourself with everything.

My Music Label

1. Objectives

My Music Label

Convince artists to join My Music Label

Convince music lovers to spend time on the website and to support their favorite artists

Find talents

Share the values of My Music Label

My Music Label

2. Plan - Mix

My Music Label

2.0 Strategy

Blogs referencing

Editorial music website referencing

Music communities

Social Networks: Facebook, twitter, Pinterest, Instagram

My Music Label

Partnership - sponsorship

TV music channels

Music festivals

School ambassadors

My Music Label

Advertisement campaign

TV advertisement campaign

Poster campaigns in Istabul and Ankara

Google ads campaigns

My Music Label

Communication Planing

1st year

J J A S O N D J F M A M

2.0 Strategy

Blogs referencing

editorial music website

Music communities

Social network management

Partnership - Sponsorship

Music festivals

TV music channels

School ambassadors

Advertisement campaign

Poster campaigns

TV ad campaigns

Google ads campaigns

My Music Label

3. Budget

My Music Label

2.0 Strategy 29 000 TL

Blogs referencing 7000 TL

editorial music website 9000 TL

Music communities 9000 TL

Social network management 4000 TL

Partnership - Sponsorship 46 000 TL

Music festivals (goodies) 10 000 TL

TV music channels Partnership - 0 TL

School ambassadors 36 000 TL

Advertisement campaign 164 000 TL

Poster campaigns 40 000 TL

TV ad campaigns 100 000 TL

Google ads campaigns 24 000 TL

TOTAL 229 000 TL

My Music Label

Who is ready to join the adventure ?