My H(App)Y Life Syndicated Study

My H(app)y Life

Tech Lifestyle Syndicated Study by Stream Research

Tel: +44 1727 810 561

Mob: +44 7921 816 160

[email protected]

Skype: streamresearch

www.stream-research.com

My H(app)y Life

My H(app)y Life

The here and now

Apps are everywhere, every company offers them (or are planning to), some do them well, some don’t do them quite so well

The media is littered with top 10 lists, keeping and making sense of it all is really difficult – it is a confused, cluttered and sometimes overwhelming choice for consumers…where do you start? It is easy to find out what are the most popular apps are but it is not easy to know why they are and what they really provide

What do we really know about consumers’ desire above and beyond the mere functional need?

My H(app)y Life

My H(app)y Life

The study and what you will getThis study is all about making sense of this world and understanding the ingredients that make a successful app either at home (smart TV, computer, handheld) or on the move (handheld, tablets, in store)

The outputHere we will examine the emotional pull the apps that are most successful have in order to build a blue print of what works best (as well as paying attention to the all important functionality)

We will create a map that shows how consumers are segmented by app need (including what do families want from app experiences; the all important child development and fun apps)

All in all we will look at the emotional (and functional) ingredients needed to make a great app and how we should communicate these to end users to get them to download and use the app…what is a h(app)y life?

My H(app)y Life

My H(app)y Life

How the information may be used?

Key insights into what motivates and creates barriers to app adoption – the rules of attracting consumers to an app

How to communicate and showcase an app to create a buzz and emotional need for the app (in advertising, in communication)

Understand how and what apps to advertise within, which apps have the most connection to an end user and therefore cut through in message

My H(app)y Life

My H(app)y Life

Geography: This study will initially take place in UK, Italy, France and USA – all agencies are part of Stream’s network – subscription to individual country or Global report is possible

A PowerPoint deck based on Qualitative Research: 12 individual depth interviews and 3 focus groups all carried out by Director level researchers

All the systems will be covered, home and away:To take place with Android, iOS and other OS systems that use apps (including Smart TV, home computer based app systems also)

What you get for investing in the syndicated study

All types of users will be looked at: Heavy app users, light and non usersDifferent genres of apps: games, business, news etc.Different lifestages: younger, older, family, non family

My H(app)y Life

My H(app)y Life

The price list

Subscription to a copy of the report €7,500This covers one report with all Global findings incorporatingfeedback from all the fieldwork (highlight country differences where applicable)This can be used across your business, you pay only one timeThis report will be the overall findings and made available to purchase to other businesses

Individual country report €4,900choice of UK, Italy, France or USA

OptionalPresentation of findings at your office €1,000**Presentation of findings by phone €650

Video montage of key findings €500***

**excluding travel costs where applicable (eg outside of London)***10 minute edited highlights available via flash video (English only examples)All costs exclude VAT where applicable, if billed in other currencies we will quote you based on the exchange rate of the day

My H(app)y Life

My H(app)y Life

To sign up or talk more about this study please do get in touch anyway you would like

Stream Research11 Cunningham AvenueSt AlbansHertfordshireAL1 1JJUnited Kingdom

Tel: +44 1727 810 561

Mob: +44 7921 816 160

Email: [email protected]

Skype: streamresearch

Web: www.stream-research.com

My H(app)y Life

My H(app)y Life