Top Banner
Samsung Win When You’re Singing campaign. Experiential promotion (performance stage, leaflets, branded uniforms, mobile stage and song sheets). Chelsea fans sing into the mic on our stage outside Stamford Bridge to win 1 0f 3 Samsung prizes. Result: 2007 ISP highly commended for best experiential campaign. Rated +7 (highest being 8) by all Leo Burnett CD’s worldwide.
28

My Folio

Dec 08, 2014

Download

Documents

David Polayah

I\'ve attached a few example of my work.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: My Folio

Samsung Win When You’re Singing campaign.Experiential promotion (performance stage, leaflets, branded uniforms, mobile stage and song sheets).Chelsea fans sing into the mic on our stage outside Stamford Bridge to win 1 0f 3 Samsung prizes. Result: 2007 ISP highly commended for best experiential campaign. Rated +7 (highest being 8) by all Leo Burnett CD’s worldwide.

Page 2: My Folio

WWYS Website.All fans performances were uploaded to our WWYS website where they could be viewed and entered into our search for the Chelsea Chanters promotion to win the chance to sing on the last game of the season at Stamford Bridge.Visit http://www.samsungfootball.net/index.aspx for more information.

Page 3: My Folio

Samsung New Signing.We built football soccer skill cages in shopping centers around the country where the public could play keep uppy to win prizes and become Samsung’s new signing. All videos were uploaded to our website to view and enter the promotion.

Poster

A5 leaflet

Experiential activity

Lenticular posters

Page 4: My Folio

Smirnoff Ice. A winter promotion with a twist, Win an Igloo (a mountain experience) with Smirnoff Ice. Shooting the bottle like an Igloo proved a little tricky but created the perfect igloo effect.

1/2 A1 main prize poster

Buy a SMIRNOFF ICE® and get a scratchcard for your chance to win the ultimate mountain experience

• Stay in a luxury igloo • Snowboard from dusk till dawn• Ride skidoos • Command a husky sledge

Plus loads of other ice cool prizes to be won instantly

The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno� Co. 2007.

* The top prize of an ‘igloo’ refers to an igloo holiday experience whereby the prize winner and 3 companions are able to spend an night in an igloo, no o� cial ownership will be awarded. Only for 18’s and over. Limited to 3 scratch cards per person per day, subject to availability. Prize claims must be received by xx/xx/08. Full terms and conditions can be found on the tentcard and scratchcard. Promoter: Diageo Great Britain Limited, Lakeside Drive, Park Royal, London NW10 7HQ.

Buy a SMIRNOFF ICE® and get a scratchcard for your chance to win a SMIRNOFF ICE® branded snowboard branded snowboard

Plus loads of ice cool prizes to be won instantly

The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno� Co. 2007.

Only for 18’s and over. Limited to 3 scratch cards per person per day, subject to availability. Prize claims must be received by xx/xx/08. Full terms and conditions can be found on the tentcard and scratchcard. Promoter: Diageo Great Britain Limited, Lakeside Drive, Park Royal, London NW10 7HQ.

10 SMIRNOFF ICE®

SNOWBOARDS

10 SMIRNOFF ICE®

SNOWWOWO BOOAAOAO RRDDS

BRANDED

SMIRN

OFF ICE®

HAND WARMER

SMIRN

OFF ICE®

HANANA D WAWAW

RMER

BRA

NDED

MOBILE HOLDER

SMIRNOFF ICE ®

BRANDED

SMIRNOFF ICE®W

H ISTLE KEY RI NG

SMIRNOFF

WHISTSTS LE KEY RI NG

BRANDED

1/2 A1 tiered prize posterTentcards

• Stay in a luxury igloo • Snowboard from dusk till dawn • Ride skidoos • Command a husky sledge • Ride skidoos • Command a husky sledge

Please see base for full terms and conditions. The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno� Co. 2007.

Terms and Conditions: 1. Promotion open to all UK, Channel Island and Isle of Man residents aged 18 and over, except employees and their families of the Promoter and its a� liate companies, agencies and anyone professionally connected with the promotion. 2. A scratchcard is available when you buy a 259ml bottle of Smirno� Ice Red or Smirno� Ice Black only, whilst stocks last. 3. All scratchcards are subject to availability. Scratch ards are limited to 3 per person per day 4. Winning messages read either “You’ve won an igloo experience”, “You’ve won a snowboard”, “You’ve won a hand warmer”, “You’ve won a mobile holder”, or, “You’ve won a whistle key ring” 5. There are 7 pocket whistles, 7 mobile phone holders and 7 hand warmers to be won in every participating outlet. To claim these prizes instantly, winning cards should be presented to the bar sta� at the bar of issue and on the day of issue. Bars reserve the right to refuse to redeem prizes against claims at their absolute discretion. 6. There are 150 snowboards and 1 Igloo experience to be won across all the outlets running

this promotion. Winners of the snowboards and Igloo experience should complete the name and address panel and return their scratchcard to XXXXXXXXXXXXXXXXXXXXXXXXXX 7. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX. Winning scratchcards must be received no later than xx.xx.08. The use of a recorded postal service is advised as the promoter accepts no responsibility for lost or damaged entries or entries that are defaced or illegible. 8. All snowboards will be dispatched as close to 28 days as possible after the XX.XX.08 upon receipt of a winning scratchcard. 9. The Igloo experience consists of a holiday to St. Moritz, Switzerland. The prize is o� ered to the winner and 3 companions, all must be aged 18 or over at the time of booking. The prize includes: return economy � ights to Zurich from the UK (either Birmingham, Bournemouth, Edinburgh, Gatwick, Heathrow, Manchester or Nottingham airports), transfers – airport/hotel and hotel/igloo village. 5 nights accommodation (Sharing 2 x twin / double room), breakfast and evening meal, 3 days snowboard hire and lift pass, 1 night accommodation in a private igloo, winner spending money of £500, comprehensive travel insurance for those under 65 years old. The package is valid between12/2007-04/2008 and between 12/2008-04/2009 excluding Christmas, Easter and all public holidays. Bookings must be con� rmed 8 weeks prior to travel. Exact locations and dates subject to availability. All travel must be completed within the time-frame stated. Any amendments made by the winner after the booking is con� rmed will be subject to administration charges. Passports and Visas are the responsibility and cost of the winner. Participants will be responsible for any costs for damage to hotels or venues, however caused. Transport to the airport is the responsibility of the winner and companions. There is no cash alternative or refund for unused portions of the prize no matter the reason for non participation. 10. Save as prohibited by law, the promoter is not liable for any personal injured during the 7 days trip. 11. The promoter and its agencies will comply with the requirements of the Data Protection Act 1998. 12. There are no cash or other alternative prizes available except that in the event of circumstances outside of the control of the promoter it reserves the right to substitute similar prizes of equal or greater value. Unless otherwise agreed in writing by the promoter, the holiday prize will only be awarded to the winning claimant. the promoter reserves the sole right to substitute an alternative prize of equal or greater value without prior noti� cation. 13. Winners use prizes at their own risk, the promoter accepts no responsibility. 14. The name of the Igloo experience prize winner can be obtained by sending a stamped SAE to XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX after the closing date. 15. By entering the promotion, entrants agree to be bound by these terms and conditions and by the decision of the Promoter, which are � nal in all matters relating to the promotion. No correspondence will be entered into. 16. The main winner and companions may be required to appear in reasonable publicity. Promoter: Diageo Great Britain Limited, Lakeside Drive, Park Royal, London NW10 7HQ.

10 SMIRNOFF ICE®

SNOW

BOARDS

10SMIRNOFFICE®

SNOWWOWO

BOOAAOAORRDDS

BRANDED

SMIRNOFF ICE®

WHIS

TLE KEY RING

SMIRNOFF

WHIS

TSTSLEKEYRING

BRANDED

ING

SMIRNOFF ICE®

HAND WARMER

RIN

SMIRNOFFICE®

HANANADWA WA W

RMERR

BRANDED

SMIRNOFF ICE®

MOBILE HOLDER

SMICE®

MODER

BRANDED

Plus loads of other ice cool prizes to be won instantly

Buy a SMIRNOFF ICE® and get a scratchcard for your

chance to win a SMIRNOFF ICE® branded snowboard

Plus loads of ice cool prizes to be won instantly

Buy a SMIRNOFF ICE ® and get a scratchcard for your chance to win the ultimate mountain experience

* The top prize of an ‘igloo’ refers to an igloo holiday experience whereby the prize winner and 3 companions are able to spend an night in an igloo, no o� cial ownership will be awarded.

• Stay in a luxury igloo • Snowboard from dusk till dawn • Ride skidoos • Command a husky sledge • Ride skidoos • Command a husky sledge

Please see base for full terms and conditions. The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno� Co. 2007.

Terms and Conditions: 1. Promotion open to all UK, Channel Island and Isle of Man residents aged 18 and over, except employees and their families of the Promoter and its a� liate companies, agencies and anyone professionally connected with the promotion. 2. A scratchcard is available when you buy a 259ml bottle of Smirno� Ice Red or Smirno� Ice Black only, whilst stocks last. 3. All scratchcards are subject to availability. Scratch ards are limited to 3 per person per day 4. Winning messages read either “You’ve won an igloo experience”, “You’ve won a snowboard”, “You’ve won a hand warmer”, “You’ve won a mobile holder”, or, “You’ve won a whistle key ring” 5. There are 7 pocket whistles, 7 mobile phone holders and 7 hand warmers to be won in every participating outlet. To claim these prizes instantly, winning cards should be presented to the bar sta� at the bar of issue and on the day of issue. Bars reserve the right to refuse to redeem prizes against claims at their absolute discretion. 6. There are 150 snowboards and 1 Igloo experience to be won across all the outlets running

this promotion. Winners of the snowboards and Igloo experience should complete the name and address panel and return their scratchcard to XXXXXXXXXXXXXXXXXXXXXXXXXX 7. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX. Winning scratchcards must be received no later than xx.xx.08. The use of a recorded postal service is advised as the promoter accepts no responsibility for lost or damaged entries or entries that are defaced or illegible. 8. All snowboards will be dispatched as close to 28 days as possible after the XX.XX.08 upon receipt of a winning scratchcard. 9. The Igloo experience consists of a holiday to St. Moritz, Switzerland. The prize is o� ered to the winner and 3 companions, all must be aged 18 or over at the time of booking. The prize includes: return economy � ights to Zurich from the UK (either Birmingham, Bournemouth, Edinburgh, Gatwick, Heathrow, Manchester or Nottingham airports), transfers – airport/hotel and hotel/igloo village. 5 nights accommodation (Sharing 2 x twin / double room), breakfast and evening meal, 3 days snowboard hire and lift pass, 1 night accommodation in a private igloo, winner spending money of £500, comprehensive travel insurance for those under 65 years old. The package is valid between12/2007-04/2008 and between 12/2008-04/2009 excluding Christmas, Easter and all public holidays. Bookings must be con� rmed 8 weeks prior to travel. Exact locations and dates subject to availability. All travel must be completed within the time-frame stated. Any amendments made by the winner after the booking is con� rmed will be subject to administration charges. Passports and Visas are the responsibility and cost of the winner. Participants will be responsible for any costs for damage to hotels or venues, however caused. Transport to the airport is the responsibility of the winner and companions. There is no cash alternative or refund for unused portions of the prize no matter the reason for non participation. 10. Save as prohibited by law, the promoter is not liable for any personal injured during the 7 days trip. 11. The promoter and its agencies will comply with the requirements of the Data Protection Act 1998. 12. There are no cash or other alternative prizes available except that in the event of circumstances outside of the control of the promoter it reserves the right to substitute similar prizes of equal or greater value. Unless otherwise agreed in writing by the promoter, the holiday prize will only be awarded to the winning claimant. the promoter reserves the sole right to substitute an alternative prize of equal or greater value without prior noti� cation. 13. Winners use prizes at their own risk, the promoter accepts no responsibility. 14. The name of the Igloo experience prize winner can be obtained by sending a stamped SAE to XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX after the closing date. 15. By entering the promotion, entrants agree to be bound by these terms and conditions and by the decision of the Promoter, which are � nal in all matters relating to the promotion. No correspondence will be entered into. 16. The main winner and companions may be required to appear in reasonable publicity. Promoter: Diageo Great Britain Limited, Lakeside Drive, Park Royal, London NW10 7HQ.

10 SMIRNOFF ICE®

SNOWBOARDS

10 SMIRNOFF ICE®

SNOWWOWO BOOAAOAO RRDDS

BRANDED

SMIRNOFF ICE®W

HISTLE KEY RI NG

SMIRNOFF

WHISTSTS LE KEY RI NG

BRANDED

I NG

SMIRN

OFF ICE ®

HAND WARMER

RI N

SMIRN

OFF ICE ®

HANANA D WAWAW

RMERR

BR

ANDED

SMIRNOFF ICE ®

MOBILE HOLDER

SM ICE ®

MO DER

BRANDED

Plus loads of other ice cool prizes to be won instantly

Buy a SMIRNOFF ICE® and get a scratchcard for your chance to win a SMIRNOFF ICE® branded snowboard

Plus loads of ice cool prizes to be won instantly

Buy a SMIRNOFF ICE® and get a scratchcard for your

chance to win the ultimate mountain experience

* The top prize of an ‘igloo’ refers to an igloo holiday experience whereby the prize winner and 3 companions are able to spend an night in an igloo, no o� cial ownership will be awarded.

Page 5: My Folio

Ski goggle drip mat

Game card

Bar runner

Buy a SMIRNOFF ICE® for your chance to win

• Stay in a luxury igloo • Command a husky sledge • Snowboard from dusk till dawn • Ride skidoos

The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno� Co. 2007. * The top prize of an ‘igloo’ refers to an igloo holiday experience whereby the prize winner and 3 companions are able to spend an night in an igloo, no o� cial ownership will be awarded. Only for 18’s and over. Limited to 3 scratch cards per person per day, subject to availability. Prize claims must be received by xx/xx/08. Full terms and conditions can be found on the tentcard and scratchcard. Promoter: Diageo Great Britain Limited, Lakeside Drive, Park Royal, London NW10 7HQ.

SMIRNOFF ICE ®

MOBILE HOLDER

SM ICE ®

MO DER

BRANDED

SMIRN

OFF ICE ®

HAND WARMER

SMIRN

OFF ICE ®

HANANA D WAWAW

RMER

BRANDED

SMIRNOFF ICE®W

H ISTLE KEY RI NG

SMIRNOFF

WHISTSTS LE KEY RI NG

BRANDED10 SMIRNOFF ICE®

SNOWBOARDS

10 SMIRNOFF ICE®

SNOWWOWO BOOAAOAO RRDDS

BRANDED

Scratch o� the panel to see if you’re a winner. If you’re lucky enough to have won the igloo experience or a SMIRNOFF ICE® snowboard, claim your prize by � lling in your details in the space provided below and sending this section of the scratchcard by xx/xx/xx to: [Insert Freepost Address]

Name

Address

Mobile No. Bar entered

Congratulations!You’ve won an igloo

experience

I would not like to be contacted by the promoter in regards to other promotions by post

SMIRNOFF ICE

®

MOBILE HOLDER

BRANDED

Have you won an ice cool instant prize?If you have won one of the instant prizes shown below, simply hand this scratchcard to a member of bar sta� to claim it now. Cool heh?

The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno� Co. 2007.

SMIRNOFF ICE

®

MOBILE HOLDER

SMFICE

®

MOB LDER

BRANDED

SMIR

NOFF ICE ®

HAND WARMERSM

IRNOFFICE ®

HAHAH NANA D WAWAW

RARAM

ER

BRANDED

SMIRNOFF ICE®

WH

ISTLE KEY RING

SMIRNO

WH

ISTSTS LE KEYEYE RINGNGN

BRANDED

and enjoy the ultimate

mountain experiencePlus loads of ice cool prizes to be won instantly

Page 6: My Folio

DRAW TAKES PLACE:

BUY 2 SMIRNOFF ICE FOR YOU& A FRIEND FOR YOUR CHANCE TO WIN

DROP iN &

WINA SNOWBOARD

IN THIS BAR WITH

DROP iN &WINA SNOWBOARDIN THIS BAR WITH

ENTRYTICKET

DROP iN &

WINA SNOWBOARDIN THIS BAR WITH

ENTRYTICKET

DROP iN &

WINA SNOWBOARD

IN THIS BAR WITH

ENTRYTICKET

Smirnoff Ice. Supporting the Igloo promotion we created FPD in bar activity to win a snowboard.

Page 7: My Folio

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_A5 Bunting15.10.074.10.07TOM, MartxA5100%PB

ARTWORKPROOF

3C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_A5 Bunting15.10.074.10.07TOM, MartxA5100%PB

ARTWORKPROOF

3

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_A5 Bunting25.10.074.10.07TOM, MartxA5100%PB

ARTWORKPROOF

4

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008. The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_A5 Bunting15.10.074.10.07TOM, MartxA5100%PB

ARTWORKPROOF

3C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_A5 Bunting15.10.074.10.07TOM, MartxA5100%PB

ARTWORKPROOF

3

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_A5 Bunting25.10.074.10.07TOM, MartxA5100%PB

ARTWORKPROOF

4

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008. The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_A5 Bunting25.10.074.10.07TOM, MartxA5100%PB

ARTWORKPROOF

4

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.

Guinness St Patrick’s ‘08 POS.As the incumbent agency, we piched and won the St Patrick’s ‘08 on/off trade work. Using the ‘Guinness Hands’ TV ad we integrated the theme throughout all POS.

Bunting

Back bar display

x4 pint drinks carrier

Bar flag

Pint topper, cover used whilst you go for a fagInflatable pints

Page 8: My Folio

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_Wall Stickers16.10.0712.10.07MartDirty HeadlineA4100%PB

ARTWORKPROOF

3

The GUINNESS word, HARP and associated logos are trade marks. © Guinness & Co. 2007.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_Wall Stickers19.10.0712.10.07MartDirty HeadlineA4100%PB

ARTWORKPROOF

8

The GUINNESS word, HARP and associated logos are trade marks. © Guinness & Co. 2007.

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_Window Stickers06.11.0712.10.07MartDirty Headline250 x 176100%PB

ARTWORKPROOF

5C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_Window Stickers06.11.0712.10.07MartDirty Headline250 x 176100%PB

ARTWORKPROOF

5C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54181 StPats_Window Stickers07.11.0712.10.07MartDirty Headline250 x 176100%PB

ARTWORKPROOF

7

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008. The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2008.

CM Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GuinnessB54287 A2 landscape07.11.0723.09.07Mart NAA2100%PB

ARTWORKPROOF

7B54287 A2 Landscape EB

Cheltenham Festival International Rugby

Freebie glasses

Beer goggles

Wall clings

Window stickers Sports poster

Page 9: My Folio

Vue Cinema directional posters.Directional adshels targeting the youth of Croydon.

Page 10: My Folio

UPPE

RST

REET

ISLIN

GTON

A1

CLOUDESL PLACE

CHAPEL MARKET

BATCHEL STREET

RITCHIE STREET

TOLPUDDLE STREET

LIVER

POOL

ROAD

BROM BER RD

Vue Cinema popcorn promotion. (Press, postcard and web).Aimed at students at universities all over the country. Odeon couldn’t compete with Vue’s superb offers.

Page 11: My Folio

Vue Cinema student promotions.The free popcorn was so popular with students, Vue asked Alcone to produce a range of promotions that would build a lasting relationship between the cinema and universities.

Page 12: My Folio

Nobby’s Nuts pitch campaign.A through the line promotion to win a pub on wheels. Even though the we didn’t win the pitch I thought it was a great idea for a promotion.

Page 13: My Folio

Nobby’s Nuts pitch campaign.A through the line promotion to win a pub on wheels. Even though the we didn’t win the pitch I thought it was a great idea for a promotion.

Page 14: My Folio
Page 15: My Folio

Lovefilm.com Online dvd rental. (Adshel).Using well know film quotes to communicate a range of messages to drive people to the website to sign up.

We’lloffer

make you an

you can’t

refuse

“SAY ELLO TO MY

LITTLEFRIEND”

INTRODUCE A FRIEND TO LOVEFILM AND RECEIVE A

FREE MONTH FOR EVERY SIGN UP

Page 16: My Folio

Join the Lovefilm family and receive

see reverse for detailsUNLIMITED DVD’S FOR 4 WEEKS TOTALLY FREE

YOU CAN’TAN OFFER

REFUSE

WE’’LLMAKE YOU

Email and double sided leaflets.

Page 17: My Folio

Good things come to those who wait™

The

GU

INN

ESS

wor

d, H

ARP

dev

ice

and

asso

ciat

ed lo

gos

are

trad

e m

arks

. © G

uinn

ess

& C

o. 2

007.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GUINNESSB54072 A4 StrutCard18.09.0704.09.07JasonFrutigerA4100%PB

ARTWORKPROOF

6

including 10 festival trips*

WIN one of over20,000 great prizes,

*Travel vouchers worth £100. Travel vouchers and festival prizes are subject to restrictions. See tablecard or ask bar manager for full Terms and Conditions, and how to claim prizes. Open to adults aged 18 and over. Scratchcards available while stocks last. Offer ends, and winners need to claim by, 31 December 2007. Limited to one scratchcard per person per day. Promoter: Diageo Great Britain Limited, 7 Lakeside Drive, London, NW10 7HQ.

Good things could be coming your way! For your chance to win one of 10 great festival trips or one of 20,000 travel vouchers*, buy a pint a GUINNESS® and you’ll receive a GUINNESS® Domino Scratchcard.

Why wait? Visit www.guinness.com

Good things come to those who wait™

Good things come to those who wait™

WIN one of 10 great festival trips or one of 20,000 travel vouchers

Good things come to those who wait™

See tablecard or ask bar manager for full Terms and Conditions, and how to claim prizes. Open to adults aged 18 and over. Scratchcards available while stocks last. Offer ends, and winners need to claim by, 31 December 2007. Limited to one scratchcard per person per day. Promoter: Diageo Great Britain Limited, Lakeside Drive, London, NW10 7HQ.

Good things could be coming your way! For your chance to win, buy a pint of GUINNESS® and you’ll receive a GUINNESS® Domino Scratchcard.

www.guinness.com

The

GU

INN

ESS

wor

d, H

ARP

dev

ice

and

asso

ciat

ed lo

gos

are

trad

e m

arks

. © G

uinn

ess

& C

o. 2

007.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GUINNESSB54072 PillarPoster06.09.0704.09.07JasonFrutiger546x245100%PB

ARTWORKPROOF

3

Good things come to those who wait ™

Full Terms & Conditions. 1. Promotion open to all Great Britain, Channel Island and Isle of Man residents aged 18 and over, except employees and their families of the Promoter and its affiliate companies, agencies and anyone professionally connected with the promotion. 2. One scratchcard will be given when you buy a pint of GUINNESS®, whilst stocks last. Scratchcards limited to one per person per day. 3. All scratchcards are subject to availability. 4. To see if you are a winner scratch the latex panel off to reveal a number of dots. Matching numbers of dots on both sides of the domino win a prize. 5. If matching sets of dots are 6’s then winning message under latex will read “Congratulations! You have won a trip to a European festival” 6. If matching sets of dots are 3’s then winning message under latex will read “Congratulations! You have won a £100 holiday voucher” 7. Should the consumer wish to enter the Golden Domino free prize draw, to be in with the chance

of winning one of five Golden Dominoes, a total of 3 scratchcards (of any dot combination) must be sent in the same envelope to ‘GUINNESS® Golden Domino Prize Draw’, PO Box 185, Cirencester, GL7 5WT. Name and address to be filled in on all 3 scratchcards. All entries to be received no later than 31.12.07. 8. The winners will be drawn at random under independent supervision and notified by post within 28 days of the closing date. 9. There are 10 festival prizes to be won. To claim festival prizes, winners should call 0207 071 2552 to register their winning card and find out which prize they have won. Festival prizes will be allocated at random on a ‘first come, first served basis’. Winners of the festival prizes should then complete the name and address panel and return their scratchcard to James Sutton, Arc Worldwide, Warwick Building, Kensington Village, Avonmore Road, London, W14 8HQ. 10. There are 20,000 £100 holiday vouchers to be won. To claim holiday voucher prizes, winners need to send off their winning scratchcard (with name and address section completed) to GUINNESS® Domino Promotion, PO BOX 1095 CH1 4WH. 11. Winning scratchcards must be received no later than 31.12.07. The use of a recorded postal service is advised as the promoter accepts no responsibility for lost or damaged entries or entries that are defaced or illegible. 12. Please allow 21 days for receipt of festival details and for receipt of travel vouchers. 13. The festival prizes are offered to the winner and 1 companion, all must be aged 18 or over at the time of booking. The prize consists of: return travel to festival destination (you may be responsible for your own transfers) and between 2 and 7 nights’ accommodation (sharing either 1 twin room or 1 double room). As the festivals are open events the prizes do not include any special tickets to paid events going on at the respective festival. Travel insurance is not included. Bookings must be confirmed at least 3 weeks prior to travel. Accommodation and travel details will be supplied to the winner following notification. Any amendments made by the winner after the booking is confirmed will be subject to administration charges. Passports and visas are the responsibility and cost of the winner. Transport to the airport is the responsibility of the winner and companion. There is no cash alternative or refund for unused portions of the prize no matter the reason for non participation. 14. The £100 holiday vouchers may be used in part payment of ABTA bonded tour operator holidays when booked through Landround Travel Ltd. At least two adults must travel for a minimum of seven nights. Vouchers valid for travel until 1 June 2009; all travel must be completed by this date. 15. There are no cash or other alternative prizes available except that in the event of circumstances outside of the control of the promoter it reserves the right to substitute similar prizes of equal or greater value. Unless otherwise agreed in writing by the promoter, the festival prizes will only be awarded to the winning claimants. 16. Winners use prizes at their own risk, the promoter accepts no responsibility. 17. The names and counties of festival prize winners can be obtained by sending a stamped SAE to James Sutton, Arc Worldwide, Warwick Building, Kensington Village, Avonmore Road, London, W14 8HQ after the closing date. 18. The names and counties of golden domino winners can be obtained by sending a stamped SAE to ‘GUINNESS® Golden Domino Prize Draw’, PO Box 185, Cirencester, GL7 5WT after the closing date. 19. Diageo will only use your data in accordance with their Privacy Statement, which you can view online at www.diageo.com/privacy or by writing to us at GUINNESS®, Lakeside Drive, Park Royal, London, NW10 7HQ. 20. The promoter and their agents accept no responsibility for difficulties experienced in submitting an entry to this promotion. 21. The decision of the promoter will be final in all matters relating to the promotion. No correspondence will be entered into. 22. The winners and their companions may be required to appear in reasonable publicity. 23. The promotion and these terms are governed by the Law of England and Wales and subject to the exclusive jurisdiction of the Courts.Promoter: Diageo Great Britain Limited, Lakeside Drive, Park Royal, London NW107HQ.

Client:File Name:

Proof Date:Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GUINNESSB54072 Tabletalker18.09.0730.08.07JasonFrutigerAs cutter100%PB

ArtworkPROOF

6

Good things could be coming your way! For your chance to win one of 10 great festival trips or one of 20,000 travel vouchers,* buy a pint a GUINNESS® and you’ll receive a GUINNESS® Domino Scratchcard.

*Travel vouchers worth £100. Travel vouchers and festival prizes are subject to restrictions. Limited to one scratchcard per person per day. Please see base for full terms and conditions.

The GUINNESS word, HARP device and associated logos are trade marks. © Guinness & Co. 2007.

Good things come to those who wait

Good things come to those who wait ™

Good things come to those who wait ™

Good things come to those who wait

Good things come to those who wait

including 10 festival trips*

WIN one of over20,000 great prizes,

Why wait? Visit www.guinness.com

And that’s not your only chance to win! Collect three scratchcards and enter a draw to win one of five unique GUINNESS® Golden Dominoes.

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GUINNESSB54072 DripMat03.09.0703.09.07JasonFrutiger100x100mm100%PB

ARTWORKPROOF

1

www.guinness.com

GreatGUINNESS®

served here

C M Y K

Client:File Name:Proof Date:

Origination Date:Typographer(s):

Typefaces:Print Size:

Artwork Proportion:Document Page:

GUINNESSB54072 DripMat03.09.0703.09.07JasonFrutiger100x100mm100%PB

ARTWORKPROOF

2

Good things come to those who wait™

GreatGUINNESS®

served here

Guinness Domino POS.We integrated the Guinness Domino’ TV ad into our POS and used the domino as the main mechanic to win prizes.We also created ‘The hunt for the golden domino’ and gave chances to win dominos used from the ad.

Prize poster 1/2 A1 prize poster

Beer mats

TV ad

Tent card

Page 18: My Folio

3D pavement art at entrance of Tesco

Ambient media poster

Ambient media - busker/monster breaking through wall

Page 19: My Folio

Creative look and feel

Page 20: My Folio

Creative look and feel DVD aisle 1 DVD aisle 2

Security board 3D FSU

FSU Gondolar endDVD release of Prince Caspian at Tesco POS

Page 21: My Folio

Always download responsibly. Above example based on two 300Mb files downloaded at the maximum possible speed. Connection fee, fair usage policy and minimum term contract applies. For other exclusions and all terms and conditions see BeThere.co.uk/termsandconditions.

Download your favourite episodes faster with up to 24 meg broadband, for just £14 a month. Includes a free wireless modem

BeThere.co.uk

Get Lost in under 2 minutes

Always download responsibly. Above example based on two 300Mb files downloaded at the maximum possible speed. Connection fee, fair usage policy and minimum term contract applies. For other exclusions and all terms and conditions see BeThere.co.uk/termsandconditions.

Mr A Sample56 Sample StreetSample TownSW1 T66

BeThere.co.uk

Relax. You can now access up to 24 meg of broadband superhighway, for just £14

Up to 24 meg downloads (download a 700Mb movie in 3.8 minutes)

Up to 0.4 meg uploads (upload 30Mb of photos in 30 seconds)

Free wireless modem (worth £116)

Unlimited access

24/7 customer helpline

Order before 1 April 2006 for your chance to win FREE broadband for the rest of your life

Be*Broadband pitch. (Adshel, press, ambient, digital and dm).

24 meg broadband for £14 campaign - you will be amazed.As a result of all the ideas, Alcone won all the digital work.

Adshel 1 Adshel 2DM

Page 22: My Folio

Download a movie a month, for FREE – on us.Love movies? You’ll love this. Be has teamed up with LoveFilm.com to bring you one free movie of your choice, every single month. With over 75,000 amazing movies to choose from, we thought the top 5 might be a good place to start.

Clickhere

Next month, we try to invent downloadable popcorn...

Always download responsibly. Above example based on two 300Mb files downloaded at the maximum possible speed. Connection fee, fair usage policy and minimum term contract applies. For other exclusions and all terms and conditions see BeThere.co.uk/termsandconditions.

Get the ultimate FreeBe: 1 amazing movie every month!

TO:

To choose your first FREE film, only with

Online gaming with up to 24 meg broadband It’s simply unfair. Always download responsibly. Above example based on two 300Mb files downloaded at the maximum possible speed. Connection fee, fair usage policy and minimum term contract applies. For other exclusions and all terms and conditions see BeThere.co.uk/termsandconditions.

BeThere.co.uk

Email

Ambient media

Gaming magazine ad

3D pavement art style

Page 23: My Folio

Black & Decker. (Outdoor, POS, Web and Brochure).The XT power tool range was aimed at the male market, therefore the link between powerful sports cars and power tools was the driving idea behind the campaign.

Drive to the edge

The ultimate drilling machine

0-100rpm in 0.9 seconds

Page 24: My Folio

QAS - address data company

A digital campaign demonstrating an easier way to capture address data.We beat two web agencies to take all the work.

Page 25: My Folio

QAS

A direct mail piece demonstrating how hard it is to capture address data.

Page 26: My Folio

EPSON – Amazing prints, amazing prices – Directional wobblers

Window poster foyer poster pop poster

EPSON – Amazing prints, amazing prices – Lenticular poster

• Outstanding results for everyday printing and glossy photos

• Practical printing with inks that won’t smudge or fade

• Keep your memories alive with photos that last a lifetime*

• Cost-effective printing with individual ink cartridges

Want to be amazed?

DseriesEpsonStylus

Individual ink cartridges for cost-effective printing.

Amazingly individual.

DseriesEpsonStylus

Print amazing photos for

only £49.99

Amazing prints, amazing prices.

DseriesEpsonStylus

Lenticular barker

3D wobbler

Revolving leaflet

EPSON – Amazing prints, amazing prices – Finger puzzle

Epson low end printer.

A POS campaign for the Epson D series printer, demonstrating the customer journey through the store. The concept was about experience amazing prints at affordable prices.

Page 27: My Folio

EPSON – Amazing prints, amazing prices – Online banner

EPSON – Amazing prints, amazing prices – Directional wobblers

EPSON – Amazing prints, amazing prices – Gondola end

3D wobblers chaging as move dow aisle

Gondolar end

Online banners

Page 28: My Folio

• Available in 4 delicious fruit flavours Strawberry Orange & Peach Lemon & Lime NEW Exotic Fruit• Made with Volvic Natural Mineral Water• No preservatives, no colourings or artificial sweeteners• Available in 50cl and 1.5 litre bottles

Made with real fruit flavours

One rush that helps youthrough another

PLUS win an exhilarating Club Med action-packed Ski holiday for 2 in this Friday’s Metro

• Available in 4 delicious fruit flavours Strawberry Orange & Peach Lemon & Lime NEW Exotic Fruit• Made with Volvic Natural Mineral Water• No preservatives, no colourings or artificial sweeteners• Available in 50cl and 1.5 litre bottles

Made with real fruit flavours

One rush that helps youthrough another

PLUS win an exhilarating Club Med action-packed Ski holiday for 2 in this Friday’s Metro

• Available in 4 delicious fruit flavours Strawberry Orange & Peach Lemon & Lime NEW Exotic Fruit• Made with Volvic Natural Mineral Water• No preservatives, no colourings or artificial sweeteners• Available in 50cl and 1.5 litre bottles

Made with real fruit flavours

One rush that helps youthrough another

PLUS win an exhilarating Club Med action-packed Ski holiday for 2 in this Friday’s Metro

Volvic Touch of Fruit (Awareness and promotion).

A series of Metro ads, ending in a chance to win a snowboarding holiday.