My First CorporateInternship at Graphicacy

MY INTERNSHIPMARTIN MASSIAH

GRAPHICACY

Creative analytic design studio in Washington DC, United

States

WHY INTERN THERE ?

Hands on experience in Marketing

Highly skilled and experienced employees

Opportunity to Network

MY GOALS

To be perceived as an effective and

efficient marketer

Increase Innovation

Win a client

COMPANY OVERVIEW

CRITIQUE OF ORGANIZATION AND MISSION

Their mission is precise and achievable

They have fast internal communication

They have a flat organizational chart

They use high end software and hardware

They have an experienced and versatile team.

There is no dedicated full time marketer

• Highly skilled and experienced team

• Effective and efficient hardware and software

• Solid and lucrative customer base

• Good public image

• Market positioning reflects target market

• Good Location

Strength

• Absence of marketing department

• Highly niche product

• Little social media activity Weakness

• Diversification of products

• Increase Marketing Opportunity

• Increased Competition from newer firms with different styles of graphics

• Market Volatility Threats

ORGANIZATIONAL CHART

CAREER ADVANCEMENT

There is not much career

advancement

Small size of the company

Business Development

Director.

RELATIONSHIP WITH MY MENTOR My mentor was the Creative

Director, Jeffrey Osborn. We

established a great working

relationship

Had at least 2 weekly meetings

He gave me detailed insight

into his past and advice on

entrepreneurship.

He even gave me tips on

design.

ACTIVITIES|DUTIES|RESPONSIBILITIES Evaluate the online and offline

marketing approach of the

company

Benchmark their competitors

Develop and evaluating a

crowdfunding approach to

launching a new product.

Research Graphicacy Online

Presence

Present Finding

Document my findings

Submit them for review to the

creative director.

Come up with recommendations

for social media management

Meet with consultants

Develop a crowdfunding

campaign

Make Video

Design PowerPoint Presentation

SELF ASSESSMENT OF

MY PREPAREDNESS

CONNECTION WITH PAST WORK EXPERIENCE

I was equipped with the

communication and people skills

I was also able design and

manipulate various forms of

media

I was able to analyze the

effectiveness of the company’s

social media

CONNECTION WITH ACADEMIC COURSES

Business Communication

College Writing

Business Law

Intro to Marketing

Intro to Management

Human Resource Management

International Business

International Management

International Marketing.

Professional Communication

Cultural Sensitivity

Respect for Law

Management Skills

Marketing Skills

RELEVANCE TO MY BUSINESS DEGREE

I am majoring in International Business.

When businesses that are looking to

expand, especially if they have started

in the US, they look for a new customer

base outside of their national market

because of domestic market saturation.

With my degree, students are given the

skills needed to communicate the

mission and the vision of the company

across different cultures in new

territories.

LESSONS LEARNED

To read people

To gain people’s trust,

loyalty and respect

To build your image

SURPRISES How receptive and open all of

the employees were

How sincerely happy and

energetic all of the employees

were

How teamwork increase

productivity in a workplace

How cool and open the

President and the Creative

Director were with me

DISAPPOINTMENT

My largest disappointment

came when I missed a social

that was being held at the

home of the President

because of a glitch in my

calendar.

Another disappointment

that I had was when I lost a

new potential client.

AREAS OF PROFESSIONAL IMPROVEMENT

How to design profiles for crowd funding campaigns.

Different social media tools to use to build public

awareness and monitor performance.

My areas for professional improvement are in

Advanced Marketing

Leadership

Strategic management

UX (User Experience)

BUILDING MY CREDENTIALS

My dream job is to become a highly successful

regional and international business consultant

I will aim to get a Masters in Marketing

Doctorate in Marketing or Transformational Leadership

Gain experience working for some large corporations

Partner with entrepreneurs to launch businesses

Pursue employment with large organizations like

CARICOM, IMF, World Bank or UN.

By 35 I will be the highly successful international

business consultant

EVALUATION OF INTERNSHIP SITE Creative and Self-motivated

Interest in art, graphics, programing

and developing apps and websites.

Jeff is a mentor that will guide you and

give you one on one attention.

Their staff is friendly, highly

experienced, and educated.

The workplace is also very comfortable

and the lounge is great for relaxing

and coming up with new ideas.

SUGGESTIONS FOR SGU

Online marketing

Social Media Management

E-commerce

UX Design

CONCLUSION

FUN FACTS

Limped to work on my first day of

my internship

Beer was available for FREE in the

lounge

I went to China with American

University