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My favorite creative idea

Feb 23, 2016

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My favorite creative idea. NEW CAMPAIGN STRUCTURE. INVITE A fun offer-display your own picture on James posters all around the area (as part of our ads) INTERACT Make an offer for the space and upload your image to our website SHARE - PowerPoint PPT Presentation
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Page 1: My favorite creative idea
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My favorite creative idea

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NEW CAMPAIGN STRUCTURE• INVITE• A fun offer-display your own picture on James posters all

around the area (as part of our ads)

• INTERACT• Make an offer for the space and upload your image to our

website

• SHARE• “Have you seen who is on the James Ready posters?” (take

photo on mobile and share)

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What they did next

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Brand idea ?

Insight• Beers are either national/anonymous/glitzy or

overdesigned/overpriced• But what's missing is one that is truely local and as

unpretentious as your corner shopBrand idea/position• JR is really a friendly localCreative idea• Create a stir in the town through invitations to share in

modest but enjoyable rewards (for local people)

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Evaluate James Ready

• Attitudes • Behaviour

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Evaluate James Ready

Attitudes• My local beer • Part of community• Trusted• Good value• Like the people running

the company at JR(NB-we tend to trust people and

organisations that are close to us/local)

Behaviours• Visits to the website• Numbers of pictures

uploaded/offers made• Images captured and

shared on social networking sites

• Local press coverage• Rate of sale per outlet.