My Destination Marbella presentation material 2013

Locally informed, globally inspired

Presentation Guidelines 2013 My Destination Marbella

MyDestination.com/Marbella

Targeting the local and global visitors to Marbella, 365 days a year.

Contents • Who are we and what do we do? • Business Profiles • Social Media • Multimedia • Summary

A sophisticated global travel guide with a unique local touch

Destination guides with a difference • My Destination was created in 2006 • My Destination is multi-award winning • My Destination now attracts over 18 million users a year • Local businesses that work with us receive an exceptional

marketing platform to showcase their company 365, 24/7 • My Destination gives results!

Neil Waller and James Street, Co-Founders

We have helped thousands of businesses to present and promote their products worldwide.

A rapidly expanding company with a proven formula

6 continents, 120 destinations and growing…

Locally informed, Globally inspired.

We have a HUGE global audience (Stats correct March 2013)

The Global statistics

Page 1 of Google via Google ads and organic ranking

How do people find My Destination? 1. SEO - First page Google results and Google Ads

We also use strategic Google advertising to ensure that we are positioned on the first page of search results while our Head office SEO team work on our organic ranking for new parts of the site. If someone is looking for Marbella information in Google…they will find My Destination Marbella!

Global scale campaigns that captivate the online world

How do people find My Destination? 2. Global Marketing campaigns

My Destination latest Global campaign was the Biggest, Baddest, Bucket List competition-the largest prize in travel to date with entries from over 115 countries and millions of views on the websites as a result The winners are just about to start their journey of a lifetime and the Global press, social media networks and travel bloggers of the world are eager to follow their adventures giving us a viral Global campaign for the brand When My Destination promotes their brand globally they do it on a huge scale!

Local marketing targets tourists and the local community

How do people find My Destination? 3. Local Marketing campaigns

The local experts on the ground organise their own local marketing campaigns too including: • Radio advertising and talk shows • Magazines and written travel features • Flyers • Branded merchandise • Promotion by the local Tourist office • Sponsorship and photographic coverage of local events

We engage with people on social media and direct them to the sites

How do people find My Destination? 4. Social media

All social networks updated daily with links to the site

Google Field Trip is the first of many partnerships we will form in 2013

How do people find My Destination? 5. Partnerships and affiliations

We are thrilled and excited to have partnered up with My Destination and have access to their rich and insightful content – Yennie Solheim from Google

**Google Field Trip is set to become Google’s most popular Travel APP Worldwide**

Partnership with Google Field trip provides: Worldwide promotion of our brand Further marketing for the businesses featured Click through incoming traffic onto our sites

A proven track record of delivery

Why choose us for your online exposure?

WORLD CLASS Our Head office team are leading the way in Technical Design and Development, SEO, Product Development, Mobile Platforms and marketing, Graphic Design, Content Writing and Social media.

ORIGINAL & UNIQUE Our users don't rely on 3rd party reviews for information. Our local experts deliver the most informative, insightful and up-to-date content for our users which also means your business is represented accurately and honestly too.

GLOBAL & LOCAL We are a local business just like you but we have a Global reach to your potential clients

COST EFFECTIVE Our Cost per exposure rates are some of the lowest in the market and we offer all our services in one fully inclusive small monthly fee.

HIGH IMPACT We offer Multimedia rich , accurate and engaging content delivering a powerful marketing solution for your business

INSTANT We showcase your business in it's best light 24 hours a day 365 days a year from the moment you start working with us

COMMISSION FREE There are no hidden costs and we don't take commission on the enquiries you generate via the exposure on our site.

FLEXIBLE There are several different packages dependent on your budget and desire for return plus your profile can be easily updated at any time with new information and graphics.

TRUSTED We have attracted over 18million users a year and growing with a regular base of returning visitor too.

Exposing your local business online to thousands of global customers

What do we do?

• Showcase your business 24 hours a day, 365 days a year both online and on mobile devices • Create cutting edge Multimedia for your business • Proactively promote and market your business to targeted potential customers • Enrich travel experiences through local expertise • Introduce you to new customers locally and internationally • Click HERE to see a business profile

My Destination gives targeted, multimedia rich online exposure

What’s included in a Business Profile

My Destination gives targeted, multimedia rich online exposure

3 tiers of promotion to choose from

“The Platinum package is our most exclusive proposition and guarantees the very highest level of exposure on our site for the lowest possible cost per exposure”

Virtual tours and video all inclusive in our business profile packages

Multimedia – our signature product

FACT : Multimedia generates over 500% more online interaction

Multimedia videos

Multimedia is proven to stimulate higher customer engagement

• Information about travel products including videos and reviews is vital in the purchase process

• Videos are also included with our profile

proposition and can be embedded into your site free of charge

• It is estimated worldwide that over 4 billion videos

are viewed every day!

Our multimedia works online and offline to help your business

Multimedia virtual tours and images

“Having a Virtual tour of our restaurant has really helped us in our business. Not only for our resident guests, who can view the restaurant before they come and visit, but also for our corporate events and weddings. I have clients who have never been to our restaurant before, and it can be hard to explain where they will be seated, and what views they will have from their table. Now I can just send them our virtual tour link…it helped me secure many bookings!” General Manager, Tikitano Restaurant

• Virtual Tours can be embedded into your site free of charge

• Virtual Tours bring a business to life online and save you time dealing with booking enquiries

• Panoramic images are also created free of

charge with the Virtual tour

Our Client Interface enables you to view your exposure figures 24/7

The Client interface

What’s included: • A Dedicated login interface • Update your profile • View stats pertaining to your

profile • See just how little you pay per

exposure! • Contact your local expert

directly

Encourage customers to choose your business

Recommended badge

‘Recommended’ badge links directly through to your profile page

Flash animated adverts can TRIPLE the interaction and ROI

Further exposure options – Display advertising

What’s included: • Design and creation of advert • Flash Animated • Direct link to your website or

profile on My Destination Marbella

• Updates to design through the year

What we promise: • 2 advertisers maximum per

space • Minimum 12 month term

Top Banner (Leaderboard size) 728x90 px

Box 1 & 2 Adverts 300x250 px

My Destination makes travel experiences more enriched

All the extras!

In addition to main content sections on the site we also offer many other methods to gain additional exposure for your business…

• Mobile version • Travel articles • Events Calendar • Social media promotion • Head office Blog • Recommended badges and

stickers

A proven track record of delivery

Testimonials

“We have seen immense value added to our business through our gold profile on My Destination Beirut. As a matter of fact, through My Destination Beirut we have

been able to target the Lebanese diaspora and foreign tourists in an economical and effective manner, which have resulted in increased sales. The professionalism

of the team at My Destination Beirut and the features of the system have been second to none. Thank you guys for a revolutionary product and great service.”

My Destination Beirut - Beauty Spa Sana

“My Destination Zimbabwe plays a major role in assisting us with communicating with potential clients. We value the medium as a critical part of our strategy in capturing clients who live across the globe.” My Destination Zimbabwe - Rooney’s Event Hire Service

“Joe and the team at My Destination Tenerife work hard to ensure we get the maximum exposure out of our restaurant profile. We’d fully recommend them to other companies.”

My Destination Tenerife - Restaurante Azafran

Local, national, international brands – all have success with us

Familiar names that work with us

Targeting the local and global visitors to Marbella, 365 days a year.

Summary • Locally informed, globally inspired • Multimedia rich • Targeted online exposure • Cost effective • Proven Return on Investment • Guaranteed and transparent

results

Locally informed, globally inspired

Presentation 2013

My Destination Marbella Jessica White

[email protected] MyDestination.com/Marbella