Nov 18, 2020
In the first place, the environmental
protection is one of the most difficult challenges that humanity still faces
until today. Adopting practices to conserve the planet and natural resources by
using eco-friendly, sustainable and recyclable products and reducing waste is
the responsibility of both governments and people. In light of the green
movement, businesses and researchers attempted to study consumer behavior. Some
researchers resorted to psychology and social science for this purpose as it
can deliver better results than business hunches and best guesses. Among these
techniques are discussed in two studies