My Analytics App

My Analytics Product Update

Create a Free Google Analytics Application for iPhone

SOURCE: HTTP://KISS.LY/BUILTWITHGA

Used by over 17 million websitesAt least 10% own an iPhone

Google Analytics users have a problem monitoring

key business metrics on their mobile phone.

My Analytics

What we wanted to learn

Their experience with analytics apps1

Data they want to view on their phones2

Their most useful Google Analytics report3

How they compare data and why4

5

How we learned

survey responses162 phone interviews17

Most important reports

Goals29%

Content17%

Traffic Sources43%

Visitors12%

78% of respondents compare data for different date ranges47% of respondents compare one metric to another

“I have not found any app that would compare date ranges. That's my wet dream.”

Paul

“I don't open my computer until I get to work, so the phone would help me be proactive.”

Veronica

“I think it's crazy that I don't have an app on my phone that gives me insight on what's going on on my website.”

Dan

“I want to find as much information as I can as quickly as I can.”

Thomas

What we learned

Most people haven’t tried an app

They want KPIs on the go and in meetings

Traffic sources and goals are most useful

Comparing metrics over time is important

People say the app would be useful

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In a meeting...

“we're talking about what the numbers are and I don't always have my laptop in front of me, so to quickly grab

numbers like that”James

“pull some of those stats”Dave

“ready access would be cool”Lisa

The landing page

On the go...

“flying between meetings”Paul

“want to see my overall activity on the subway before I walk into the office.”

Thomas

“when I am grabbing lunch, I'd check it”Trent

The landing page

The latest wireframe

What’s next...

Release the early access website1

Put application in people’s hands2

Get people’s feedback3

Iterate based on feedback4

Submit to the app store5