My 20 Year Marketing Plan - Martha Ballesteros

Baking the Perfect 20-Year Personal Marketing Plan for

Martha Ballesteros

Martha Jorgianna BallesterosDecember 2010

http://martha-ballesteros.blogspot.com/


Baking Perfect Cookies Pick the Perfect Recipe

Mission Vision

Prepare the Ingredients Roles

Use the Right Tools/Equipment My Personal Brand Today

Measure Correctly Monitoring Myself, My Relationships, and Finances

Preheat the Oven Top 6 Quotes that Inspire Me

Bake the Cookies Here and Now

Enjoy the Cookies! End in Mind

Taste Test Milestones



The Perfect Recipe - Mission


Educate and provide ACE SEO - Accurate, Customized, and Ethical Search Engine Optimization solutions for client satisfaction and retention


The Perfect Recipe - Vision I envision myself as a Christ-centered, top-

notch search engine optimization consultant providing excellent personalized and individually-targeted service to help my clients maximize the effective utilization of search engines and social media tools to gain brand awareness, receive coverage, and build online relationships.



Ingredients

1. Believer of God2. Dutiful Daughter3. Loving Sister4. Thoughtful Friend5. ACE SEO Consultant6. Diligent Student7. Responsible Citizen



Believer of God



Dutiful Daughter



Loving Sister



Thoughtful Friend



ACE SEO Consultant



Diligent Student



Responsible Citizen



Use the Right Tools and Equipment – My Personal Brand Today

Mart - ha

X X



MARTHA



MARTHA goes BALListic

BALListics Mart - ha

X X



MARTHA goes BALListic everytime (EST)

EST (Eastern Standard Time)


X X



MARTHA goes BALListic everytime (EST) she’s in love (EROS).


EROS


X X



MARTHA goes BALListic everytime (EST) she’s in love (EROS).


EROS


X X



I currently work as a



I currently work as a

for



Measure Correctly Myself

Count my blessingsAn ounce of feedbackA pat on the backA dash of myself on my personal blog

Relationships A bowl of praise and thanks to GodA cup of love to my familyA quart of hug to my friendsA pint of smile to my colleagues/clientsKnead the dough to expand my network



Measure Correctly

FinancesA cup to my expensesA quart to my savingsA spoonful to my educationA teaspoon to my wants



Preheat the Oven – My Top 6 Inspiring Movie Quotes “I am smart, capable, and most importantly, I am free in all

the ways that you are not. “ – Tyler Durden, Fight Club (1999)I am Martha and I believe I truly am a smart

and capable woman.

“We’re on a mission from God.” – Elwood, The Blues Brothers (1980)Using and sharing the knowledge and talents that God

blessed me with is one of the best ways of thanking Him for it.



My Top 6 Inspiring Movie Quotes

“It’s not always the most popular person who gets the job done.” – Gordon Gekko, Wall Street (1987)

I may not be the most popular SEO consultant right now but I make sure to deliver ACE – Accurate, Customized, Ethical - results to my clients.

“We lived in farms, then we lived in cities, and now we're gonna live on the internet!” – Sean Parker, The Social Network (2010) Constantly update myself with the latest SEO and web

marketing news, as it is an ever-changing and unpredictable industry

Keep an open mind to new ideas on how to utilize the internet to my advantage



My Top 6 Inspiring Movie Quotes “Our standards have to be higher than anyone else

because we are the standard of everyone else.” Helen Caperelli, The Insider (1999) Not only deliver ACE SEO results, but also be a

Christ-centered, smart, high-standard individual to set a benchmark in the industry

“Money is not the prime commodity in our lives... time is.” – Gordon Gekko, Wall Street 2: Money Never Sleeps (2010) Reminds me that time spent with my loved ones is

priceless



Bake the CookiesCookie Dough

(Here and Now)

1. Believer of God

2. Dutiful Daughter

3. Loving Sister

4. Thoughtful Friend

5. ACE SEO Consultant

6. Diligent Student

7. Responsible Citizen



Bake the Cookies!Cookie Dough

(Here and Now)

1. Believer of God

2. Dutiful Daughter

3. Loving Sister


5. ACE SEO Consultant

6. Diligent Student




Bake the Cookies

“I'm cookie dough. I'm not done baking. I'm not finished becoming who ever it is I'm gonna turn out to be. I make it through this, and the next thing, and the next thing, and maybe one day, I turn around and realize I'm ready. I'm cookies. And then, you know, if I want someone to eat or enjoy warm, delicious, cookie me, then that's fine. That'll be then. When I'm done.”

- Buffy the Vampire Slayer



After 20 Years...



Enjoy the Cookies!Cookie Dough

(Here and Now)

1. Believer of God

2. Dutiful Daughter

3. Loving Sister


5. Freelance ACE SEO Consultant

6. Diligent Student


Perfectly Baked Cookie (End in Mind)

1. Give Back to the Church

2. Dutiful Daughter-in- Law (Happily Married)

3. Loving Mom

4. Friend for Keeps

5. Consultancy Firm Owner

6. Cool Professor

7. ProActive Citizen



Taste Test

To achieve my 20 year personal marketing plan I should: Be closer to Him Spend more quality time with my loved ones Have finished my MBA Continue learning new and improved SEO and web marketing

techniques Use and share the talents God has blessed me with and the

knowledge I gained over the years to improve businesses, help others, and to work on changes for the betterment of our nation, its communities, and beyond



Baking the Perfect 20-Year Marketing Plan for

Martha Ballesteros

Martha Jorgianna BallesterosDecember 2010



My 20 Year Marketing Plan - Martha Ballesteros

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baking perfect cookies