My 1960's Brochure

MY PRESENTATION ON 1960’S FASHION

Danielle McCartney

I set out to achieve the creation of an interesting 1960’s

magazine by displaying my skills of using Microsoft Pub-

lisher and filtering images through Photoshop.

The process consisted of gathering research and

deciding upon which image editing software to use which

would best feature in my magazine. I decided to use

Photoshop which you will see feature on page 4.

My name is

Danielle

McCartney, I

am 19 years of

age and I am

currently

studying a

Fashion and

Clothing

course at

Belfast

Metropolitan

College.

I enjoy

spending time

with my

Family and

friends and

going out at

weekends.

MARILYN

MONROE

JFK

ASSASSINATED

Screen icon Marilyn Monroe has been found dead in bed at her Los Angeles home.

The 36-year-old actress' body was discovered in the early hours of this morning by two doctors who were called to her Brentwood home by a concerned housekeeper.

The President of the United States has been assassinated by a gunman in Dallas, Texas.

John F Kennedy was hit in the head and throat when three

shots were fired at his open-topped car.

The presidential motorcade was travelling through the main

business area of the city.

Texas Governor John Connally was also seriously injured when

one of the unknown sniper's bullets hit him in the back.

The men were accompanied by their wives, who were both un-

injured.

the window of a building over-looking the road.

MAN TAKES

FIRST STEPS

ON MOON

American Neil Armstrong has become the first man to walk on the Moon.

The astronaut stepped onto the Moon's surface, in the Sea of Tranquillity, at 0256 GMT, nearly 20 minutes after first opening the hatch on the Eagle landing craft.

Armstrong had earlier re-ported the lunar module's safe landing at 2017 GMT with the words: "Houston, Tranquillity Base here. The Eagle has landed."

Psychedelic art is any kind of visual artwork in-spired by psychedelic ex-periences induced by drugs such as LSD, mes-caline, and psilocybin. The word "psychedelic" (coined by British psychologist Hum-phry Osmond) "mind manifesting". By that defi-nition all artistic efforts to depict the inner world of the psyche may be con-sidered "psychedelic". In common parlance "Psychedelic Art" refers above all to the art move-ment of the 1960s.

"Optical art is a method of painting concerning the inter-

action between illusion and picture plane, between un-

derstanding and seeing." Op art works are abstract, with

many of the better known pieces made in only black

and white. When the viewer looks at them, the impression is given of movement, hidden

images, flashing and vibra-tion, patterns, or alternatively,

of swelling or warping.

Pop art is an art move-ment that emerged in

the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a chal-

lenge to traditions of fine art by including imagery

from popular culture such as advertising,

news, etc. In Pop art, material is sometimes

visually removed from its known context, isolated,

and/or combined with unrelated material.

In early 1963 inflation was stable, corporate profits were at a re-cord high, and the

stock market had re-bounded, but unem-ployment was still too high at 5.7 percent.

In January 1969, Presi-dent Richard M. Nixon moved slowly on the

economy. Nixon avoided to some advisers that were calling for wage and price controls and relied instead on some

minor trimming of federal spending during his first

year.

After World War II the effi-ciency and productivity of

the US economy improved markedly. From 1945 to 1975 output per hour of labor increased 120 per-

cent while output per stan-dard unit of energy in-creased 23 percent.

By the end of the dec-ade the average

Americans real in-come had increased 50 percent. Median family income rose

from $8,540 in 1963 to $10,770 by 1969.

Lesley Lawson, also known as Twiggy, is an English model, actress, and singer. In the early 1960s she became a

prominent British teen-age model of swinging sixties London with oth-ers such as Penelope Tree. By 1967, Twiggy

had modelled in France, Japan, and the U.S., and landed on the covers of Vogue and The Tatler. Her fame had spread

worldwide.

Twiggy is best remembered as one of the first interna-tional supermodels and a fashion icon of the 1960s.

Twiggy was initially known for her an-drogynous looks,

large eyes, long eye-lashes, thin build,

and short hair.

The Philips Company of the Netherlands invented and re-

leased the first compact audio-cassette in 1962. They used high-quality polyester 1/8-inch tape produced by BASF. Recording and playback was at a speed of

1.7/8 inches per second.

The ATM was invented in 1969. An

automatic teller machine or ATM

allows a bank customer to conduct

their banking transactions from al-

most every other ATM machine in

the world.

The first practical bar code scanner was invented in 1966. It made identification and data

collection easier by making It automatic. The bar code scanner became commer-cially popular in stores be-

cause it can identify any item and other applications.

FASHION TECHNOLOGY

Spandex or elastane is a synthetic fiber known for its exceptional elasticity. It is strong, but less durable

than its major non-synthetic competitor, natural Latex. It is a polyurethane-polyurea copolymer that was de-veloped in 1959 by chemists C. L. Sandquist and Jo-

seph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia. When first introduced, it revo-lutionized many areas of the clothing industry. For

clothing, spandex is usually mixed with cotton or poly-ester, and accounts for a small percentage of the final

fabric, which therefore retains most of the look and feel of the other fibers. In North America it is rare in

men's clothing, but prevalent in women's.

Before 1875, shops in small towns and villages were often little ‘house-window’ businesses competing with the town’s market and with local pedlars rather than with large stores. Biba was the first high fashion, low price point line of clothes aimed at teenagers. The afford-able couture recreations are recognizable by their drab, muddied color palette of brown, se-pia, gray and plum. Long tight sleeves, short hemlines, and high shoulders define Biba's swinging London look. Other designers in-cluded Givenchy, Pucci and Ossie Clark.

References: Page 3 image of Marilyn Monroe-

http://www.hpvf.com/catalog/07_1_b_3377_1.JPG Page 11: Text and images on 60’s technology:

http://history1900s.about.com/od/timelines/tp/1960timeline.htm

Page 13: 1960’s fashion retail: http://vintageclothing.about.com/od/designerstolookfor/tp/1960s-Designers.htm http://www.hounslow.info/libraries/localstudies/high-street-history-hounslow-feltham.htm

Page 8: Pop art text and images. http://en.wikipedia.org/wiki/Pop_art http://www.popartuk.com/g/l/lg01586.jpg http://25.media.tumblr.com/tumblr_lb8dolacH91qdxn3uo1_400.jpg

Page 5, images and text including Marilyn Monroe, JFK and Neil Armstrong.

http://news.bbc.co.uk/onthisday/hi/dates/stories/november/22/newsid_2451000/2451143.stm http://news.bbc.co.uk/onthisday/hi/dates/stories/august/5/newsid_2657000/2657289.stm http://news.bbc.co.uk/onthisday/hi/dates/stories/july/21/newsid_2635000/2635845.stm

Page 7: Images and text on op & physedelic art http://en.wikipedia.org/wiki/Op_art http://en.wikipedia.org/wiki/Psychedelic_art

Page 10: All about Twiggy - text and 3 images. http://en.wikipedia.org/wiki/Twiggy http://elcoushistory.tripod.com/economics1960.html Page 14: Adobe kuler palette

http://kuler.adobe.com/

Page 6 - John Wayne image:

http://www.gadflyonline.com/wpblog/wp-content/uploads/2011/06/johnwayne1.jpg

The beatles image: http://images2.layoutsparks.com/1/210823/the-beatles-2-band.jpg

Elvis Presley image: http://www.beertripper.com/OffTopic/RocknRoll/Elvis_Presley/Elvis_Presley_on_stage.jpg

Muhammed Ali image: http://www.cyberboxingzone.com/images/ali-muhammad-22.jpg

Vietnam war image: http://2.bp.blogspot.com/-PtbTG_bIHQs/Tcatf-SujHI/AAAAAAAAAJU/80w3eDuFHOw/s1600/vte.jpg

Fashion model image: http://img684.imageshack.us/img684/8313/07jacqualineonassisvean.jpg

Page 12: Fashion technology (spandex images + text) http://en.wikipedia.org/wiki/Spandex http://www.volleyball1on1.com/products/mizuno-volleyball-spandex-mVP-II-short.jpg