My Startup Successes & Failures: How my first startup was valued at $100ml from using just $40k and a purple and how I built a website for $500 that had double the conversion rate than one that cost me $500k and how we failed at Mailcloud. Founder Zaggora & Mailcloud EIR Harvard Business School @malcolmbell
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My $100ml Startup Success & Failure - Oxford Inspires 2016
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My Startup Successes & Failures: How my first startup was valued at $100ml from usingjust $40k and a purple and how I built a website for $500 that had double the conversion rate than one that cost me $500k and how we failed at Mailcloud.
Founder Zaggora & MailcloudEIR Harvard Business School
@malcolmbell
Part 1 – Who’s this dude? @malcolmbell
Zaggora @malcolmbell
Mailcloud @malcolmbell
EIR Harvard Business School @malcolmbell
Why are you here today? @malcolmbell
I’ve always been an entrepreneur @malcolmbell
A few quid @malcolmbell
Education @malcolmbell
Investments @malcolmbell
Reading @malcolmbell
That Purple Cow @malcolmbell
This was a purple cow @malcolmbell
Website @malcolmbell
Not my wife @malcolmbell
Fast forward 2 years andwe have sales in 133 countries
$100,000,000
1,000,000
My wife @malcolmbell
Disruptive times @malcolmbell
Some important stuff @malcolmbell
There’s a lot we don’t know @malcolmbell
You have to jump @malcolmbell
There is no spoon @malcolmbell
Person Message Fit @malcolmbell
‘You’re in search mode, looking for a scalable, repeatable, business model.’
– Steve Blank
This was me @malcolmbell
You’re looking for growth? @malcolmbell
Gonna go viral? @malcolmbell
Nope. Look for this guy. @malcolmbell
Why is he hiring you? @malcolmbell
Confucius (probably) says @malcolmbell
Back to dude. He determines a lot. @malcolmbell
Women who like sports? @malcolmbell
Nope, women who want to lose weight @malcolmbell
This changes everything @malcolmbell
Everything. @malcolmbell
Features @malcolmbell
Marketing channels @malcolmbell
Tone of voice @malcolmbell
Product imagery @malcolmbell
Brand imagery @malcolmbell
Language @malcolmbell
No wonder Transferwise is winning @malcolmbell
Unknown Unknowns @malcolmbell
All you have is ideas. Test, to have facts. @malcolmbell
Getting started @malcolmbell
Start with friends @malcolmbell
The power of social @malcolmbell
25#Amplify @malcolmbell
What happens at PMF? @malcolmbell
Organic traffic goes up @malcolmbell
Customers email to say thanks @malcolmbell
40% of customers very disappointed@malcolmbell
Early adopter @malcolmbell
People with problem will suffer BETA @malcolmbell
People with need will suffer BETA @malcolmbell
People with want will suffer BETA @malcolmbell
Who’s your customer? @malcolmbell
Who has problem? Earliest adopter? @malcolmbell
Ask people. Start with hypothesis. @malcolmbell
Get a lean canvas at leanstack.com @malcolmbell
Bear in mind, people are weird. @malcolmbell
Incentivise @malcolmbell
Offer free BETA version (free works) @malcolmbell
Look at your data @malcolmbell
Send personalised emails, 5-10% CVR
Hey John,Why don’t more people do this?
@malcolmbell
Fun Fact: Microsoft surveys @malcolmbell
Blog.modeanalytics.comWho’s using your features and why? @malcolmbell
Which are most popular features? @malcolmbell
Heard of Burbn? @malcolmbell
How about Instagram? @malcolmbell
Focus segments (efficiency) @malcolmbell
Respect this curve @malcolmbell
Respect this curve
Chasm to cross
@malcolmbell
Take the beach head @malcolmbell
Facebook started at Harvard @malcolmbell
Ebay in San Francisco @malcolmbell
Groupon in Chicago @malcolmbell
Amazon with Books @malcolmbell
Let’s talk about mistakes @malcolmbell
Taking a break @malcolmbell
Mailcloud @malcolmbell
Great team @malcolmbell
Vision @malcolmbell
@malcolmbellTough Competition
@malcolmbellNobody cared
@malcolmbellHail Hydra!
@malcolmbellBe fast, not slow
@malcolmbellAre you the person to do this?
@malcolmbellSmell what sells
Do things fast and cheap @malcolmbell
@malcolmbellEveryone wants yo money
It’s all about the follow up @malcolmbell
Books
1. Startup CEO – Matt Blomberg2. Crossing the chasm – Geoff Moore3. Positioning- Al Ries4. Managing Startups, Tom Eisenmann5. Hooked, Nir Eyal6. Startup Owners Manual, Steve Blank7. Purple Cow, Seth Godin8. Lean Startup, Eric Ries9. Traction, Gabriel Weinberg10. Lean Analytics, Ben Yoskovitz
Follow me on Twitter @malcolmbell
Blogs
1. Get Buffer App 2. Matermark daily blog3. Andrew Chen Blog4. The Drawing Board5. Kissmetrics Blog6. Marc Andreesen Blog Archive7. Paul Graham Blog Archive8. Growthhackers.com9. Ycombinater Hacker News10. Twitter, follow the right people.
Follow me on Twitter @malcolmbell
Youtube
1. Steve Blank on customer development2. Stanford How to start a startup series3. Alex Schultz – Lecture 6 Growth4. Ycombinator5. Marc Andreesen6. Simon Sinek Start with why7. Al Ries8. Seth Godin – Inbound9. Seth Godin - TED