My $10,000 Giveaway Mistake | Learn as I Learn - Digital Marketing

Before  my  mistake,  this  week’s  digital  marke,ng  success  story  is  about  Dri5

What  Can  We  Learn  From  Dri0:  How  to  gain  social  media  followers  from  a  giveaway.  

Example:  Dri5  Instagram  giveaway  to  celebrate  the  success  of  their  podcast.

Why  Was  This  Giveaway  Effec>ve?  In  order  to  enter  the  giveaway,  a  person  was  required  to  do  two  things:  

1.Start  following  Dri5  on  Instagram.  2.Input  a  quesEon  for  the  Dri5  podcast  as  an  Instagram  comment.  This  quesEon  for  the  Dri5  podcast  must  tag  three  friends.

The  Strategy  ExponenEally  gain  new  followers  by  requiring  anyone  who  signs  up  for  the  giveaway  to  follow  Dri5  and  tag  three  friends.

Now,  my  $10,000  giveaway  mistake

A  few  years  ago,  I  ran  a  giveaway  for  a  $10,000  piece  of  equipment.  

People  were  giving  out  iPads  and  gi5  cards.      We  said:    “We’ll  be  outrageous.”

It  generated  big  league  aMenEon,  but  here  were  my  problems:  

1.I  only  required  an  email  address  to  enter.  2.I  did  not  adequately  promote  the  giveaway.  3.Most  importantly,  I  did  not  run  a  post-­‐giveaway  content  sharing  campaign  to  capitalize  on  the  momentum  created  by  the  giveaway.

Here’s  what  should  have  happened  if  the  giveaway  were  done  properly:  

1.Generated  new  social  media  followers.  2.Re-­‐energized  exisEng  social  media  followers.

What  if  I  were  to  run  the  same  giveaway  again?

1.Announce  upcoming  giveaway.  2.Launch  giveaway.  3.Promote  giveaway.  4.Announce  the  winner.  5.Launch  post-­‐giveaway  content  sharing  plan.  6.Announce  next  upcoming  giveaway.  7.Repeat  steps  2-­‐6  above.  

These  are  the  7  steps  I  would  follow:

In  the  weeks  ahead,  I  will  share  how  I  would  execute  the  giveaway  I  ran  a  few  years  ago,  if  I  could  do  it  again  today  using  social  media.

This  might  help  you  avoid:  My  $10,000  Giveaway  Mistake  

Find  me  here:

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@claytonjay101

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