Google Confidential and Proprietary Time for Mobile is now! Inan Aras Industry Manager Mobile
MWG Go Mobile - Inan Aras (Google)
May 31, 2015
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Google Confidential and Proprietary
Time for Mobile is now!
Inan ArasIndustry Manager Mobile
Google Confidential and Proprietary
Human?
Google Confidential and Proprietary
Check this out!
Google Confidential and Proprietary
Mobile Ad Formats: Search – New UI
Google Confidential and Proprietary
4
Mobile Ad Formats: Search (video)
5
Hyperlocal
2Site-Links
3
1Click-to-call
Click-to-download
Google Confidential and Proprietary
Mobile Ad Formats: Search – Location Extensions
Location Extensions with Multiple Addresses on GMM
Google Confidential and Proprietary
Mobile Ad Formats: Search - Product Extensions
Google Confidential and Proprietary
8
Display Ads Video Display Ads
Audio
Canvas
Video
Web
iTunes
Maps
App Store
Call
Social Media
Multi-PanelScrolling Canvas
Interactive Video Animated GIF
Expandable8
Mobile Ad Formats: Display – AdMob (video)
Google Confidential and Proprietary
Google Confidential and Proprietary
Relevant?
Google Confidential and Proprietary
Mobile Internet is growing faster than Desktop Internet did in the beginning
2009*2001 2003 20072008
Quelle: adapted from Ovum Estimates, Morgan Stanley Research 2009, *Forecast
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000Desktop Internet
Mobiles Internet
2002 2004 2005 200620002009 2011* 2013*2012*2010*
GAP 8 Years
Dat
en
verk
eh
r T
B/M
on
at
In the next years there will be more Users using the internet via mobile devices than via desktop PCs.
Usage
Google Confidential and Proprietary
10%12
Google Confidential and Proprietary
Video Tesco & AXA
Google Confidential and Proprietary
14
But businesses are not keeping up with demand
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