CONTENTS
1. Finland in MWC
2. Themes
3. How marketing will be done together
4. Marketing Materials
5. Trade fair flow
6. PR
LOOK WHO’S TALKING
Ismo Nikkola• Marketing strategist• 20+ years of experience both
from client and consultantside
• GSMA experience: Headingthe Nokia stand in Cannes on the agency side (two times)
Zeeland Family• Zeeland Family (Nasdaq First
North: ZEE1V) is the most diverse marketing services agency in Finland.
• Together with Finnish businesses we bring passion, courage, sisu and curiosity to marketing
• 130 employees, 4 offices• Full service agency
FINLAND IN MWC
• We have to break free from the clutter, the myriad of IT talk
• Common themes for us all
• Themes must be relevant for the target group
• Marketing done together
• First time we present ourselves as Finland, not Team Finland
THE STORY BEHIND (in 10 secs)
It is the end-users who set the value for digitalization. People are eager to have new digital products and services which ease up their everyday lives, are meaningful and offer new experiences.
• We believe in digitalization to lower the barriers between people all over the world
• We have great talent and exciting companies that are passionate about bringing together digitalization and people
• We Finns have the ability to create technologies and solutions that are meaningful to end users
LOREM IPSUM DOLOR SIT AMET
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
• Sed diam nonummy nibh euismod tincidunt ut laoreet dolore
• Magna aliquam erat volutpat. Ut wisi enim ad minim venia
• Quis nostrud exerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat.
THEMES
Main theme: Love, Peace and Digitalization
Supporting Themes:1. Finland – The 5Geekiest nation in the world2. Put your pedal to the future! (MaaS)3. Health is the new wealth4. It’s time to think big data! (Big data and IoT)5. A talent scout’s dream destination! (ICT Finland)
TOGETHER WE ARE STRONG
• In order to succeed in marketing pre MWC16:• Let’s do it together and get a wider reach• Use your own contacts and channels for Finland messages• Use the materials we provide• Invite your contacts to come to the website and to the stand• Promote our site in your social media• Be quick to answer to the meeting requests• Answer to our questions asap
• Let’s make this work – together!
MaaS-theme week(other weeksaccordingly)
Newsletter >>
Tweets >>
LinkedIn >>
Advertising in digital channels>>
Companies’ ownchannels >>
Press releases and PR pitches >>
MWC16.fi
Uploading the material package,
setting up a meeting etc.
TRADE FAIR FLOW
Marketing before event
EventSales and contactingafter event
• #mwc16Finland• own channels• own contacts• get meetings
• meetings• confirm contact• new contacts• be active
• follow up• thank for visits• sales work • evaluate
PRESS KIT
All press material to be found in MWC16.fi website as well as on a memory stick in the press room containing:
Folder 1General press releasesPress releases on the main themes (5G / MaaS / IoT / Health tech)Contact information sheetPress photos
Folder 2Product press releasesPress photos
LOREM IPSUM DOLOR SIT AMET
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
• Sed diam nonummy nibh euismod tincidunt ut laoreet dolore
• Magna aliquam erat volutpat. Ut wisi enim ad minim venia
• Quis nostrud exerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat.