Page 0 of 11 Julian Schwerdtfeger 13.03.2014 MVP for B2Bmarket
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Page 0 of 11 Julian Schwerdtfeger 13.03.2014
MVP for B2Bmarket
Page 1 of 11 Julian Schwerdtfeger 13.03.2014
What makes it to an
MVP?
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To build the right MVP you have to go through the
Build-measure-learn circle
Ideas
Build
Product
Measure
Data
Learn
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What are Benchmarks for a B2B-MVP?
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The MVP approach for B2b
hypothesis
interview
Pass/Fail criteria
Secondary hypothesis
RUN !!
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Poor MVP vs.
Assumption of the customer
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The more you dive into B2B market the less customers you will have
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Your
your target customer
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Don‘ t let the effect get u!
Illustration: Marius Ursache
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