MVMNT BUSINESS PLAN 2011

1.0 MVMNT Manifesto ............

2.0 The Product ....................... 2.1 Proprietary Rights ..............2.2 The Purpose ....................... 2.5 Product Development ....

3.0 The Marketplace ..............3.1 Industry Overview .............3.2 Competition ......................3.3 The Target Market ............

4.0 Marketing ........................... 4.1 Grassroots Moovment ......4.2 Oline .................................. 4.3 Social Media Marketing ...4.4 Marketing Campaign .......4.5 Pricing ................................4.6 Distribution .........................

5.0 Operating Strategy ..........

6.0 The Players .........................

7.0 Growth Strategy ................

8.0 The Numbers ......................

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1.0 MVMNT Manifesto "Meant to Move the People" is the ethos behind Moovment Theory, a socially

conscious clothing company whose purpose is to inspire people to confront social

issues and promote positive change in our society. We at Moovment are strong

believers in infusing style with substance. Our objective is not only to make quality

garments but to also make a difference by supporting international aid organizations

and funding projects that seek to empower the welfare of the people.

We design a distinctive line of contemporary "street chic" men's apparel and

accessories. While we attract a broad audience, our target customers are 18-40 year

old fashion savvy men who seek high quality cutting edge designs that suit their

lifestyle needs. We plan on launching with our core products, which include T-shirts,

outerwear and our signature premium denim collection. While building our brand name

we will begin to explore a number of licensing opportunities in footwear, eyewear and

accessories in order to transition Moovment into a lifestyle brand.

After years of creating high-end designs for brands such as Converse, Pony, and

Randy Moss clothing, lead designer Wesner Fleurima Jr determined it was time to

focus on his dream of creating his own line. What began as a labor of love transformed

into a vision of a brand that extends beyond the products and deals with the needs of

the people. He wanted to create a multifaceted line that caters to the lifestyles of

fashionably & socially conscious consumers. Thus, Moovment was born.

From our conception, we have defined who we are through a core set of values we refer to

as Moovment Theories. We use these as our guiding principles and a foundation for

positive progress as a lifestyle.

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copyright 2008 to Moovment International. LLC. All rights reserved.

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Moovment Theory NoOne.

Moovment Theory No Two.

Moovment is "Meant to Move the people"

Focus on the people and all else will follow

2.0 The Product (with Purpose)

Moovment Theory designs, markets and distributes multi-tier lifestyle collections of

contemporary “street chic” apparel and accessories for men. The company offers premium

denim, streetwear, knits, wovens, outerwear, T-shirts and active wear, which reflect the youth

culture worldwide. The Fashions of Moovment are characterized by a blend of urban

aesthetics of the streets and cutting edge European fashion sensibilities. We pride ourselves on

our exquisite attention to detail, impeccable construction and use of rich, luxurious fabrics.

Moovment Theory – Is the core collection of the brand. It’s a ready-to-wear casual-luxury

segment that speaks to our discerning fashion savvy clientele. The designs reflect a hybrid of

history and modernism. This principal line is joined by three distinctive collections tailored to

various market segments.

Jean Pool – is our premium denim line that features high gauge denim with emphasis on our

signature “Turning Points” pocket design. Our custom “Euro-street” fit strikes a happy medium

between a fitted and loose feel. Our Jeanswear will also be sought for its realistic vintage and

experimental garment dyeing and washing techniques.

A.ware – is our athletics-inspired leisurewear that consists of a broad range of activewear

essentials such as performance t-shirts, shorts, jackets, sweatpants and accessories. This line

draws inspiration from sports worldwide and their spirit of teamwork, which is a core principal

of Moovment. This segment will address the active lifestyle needs of the Moovment customer.

Wardrobe – Our "Wardrobe Collection" features stylish utilitarian outerwear and travelwear

that combine functionality with luxuriousness. The designs reflect the rich natural colors of

forests, stylized fatigue prints and our signature “Camo-Stitch” pattern.

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MVMNT Theory No Three.

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Moovment first and foremost is a product of the people." The underlying foundation of any Movement is the people, a society of people are not controlled from the top

down but from the bottom up" Christopher Judge

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2.0 The Product continued ....

All of Moovments collections, including licensed products, are developed in-house under the Creative

Direction of Wesner Fleurima Jr. Moovment’s designs reflect the quality and exclusivity associated with

the brand. As such, the company will use high-end fabrications such as Egyptian cotton, custom

prints, specialty knits and high gauge denim to differentiate itself from the products of competing

brands in the market place. The company will further differentiate its products by enhancing designs

with various custom-made embellishments: embroidery, woven labels and hardware adorned with our

brand marks.

Art Director Wesner Fleurima Jr. believes that in order to carve out a niche for our brand and be

leaders in our field we must follow a “What if” approach to design. It is a firm belief of ours that as long

as we keep asking that simple question we will continue to challenge fashion precepts and push the

envelope on design. We want to build an environment that fosters innovators who reject the dronish

trend-following of the “typical” and embrace an ideology of pioneering the “new”.

2.1 Intellectual Property & Proprietary Rights

Our apparel is marketed under trademarks, including Moovment Theory, MVMNT and our infinity-

esque mark we’ve coined “Turning Points”. “MVMNT” and certain other trademarks either have been

registered or applications are pending with United States Patent and Trademark Office and with

certain foreign registries. “MVMNT” is a trademark of Moovment International LLC. The MVMNT

identity is composed of three signature marks created expressly for the MVMNT brand identity.

MVMNT Theory No Four.

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2.2 THE PURPOSE / difference

(ENGAGE) The world is moving from a consumption model to a participation model. Viable brands can no longer push out messages and expect audiences to care. It's about engaging consumers with a brand experience that puts them at the center of it all. Participation before products. Conversation before conversion. Moovment’s mission is to supply high-quality, stylish garments to ethically-conscious consumers. Moovment caters to the shopper who wants to align hisr personal style with his values. We’ll make this possible by providing a range of high-fashion options that will have a positive social impact on the environment, while raising awareness about today’s most pressing global issues.

As soon as it’s feasible we plan on initiating our “Re:Turning Points program”, a promotion through which customers will receive 10% off their next MVMNT purchase in exchange for a MVMNT garment they no longer wear. That garment will then be either recycled or donated to the less privileged.

Being that Moovment is a product of the people, we care about what they think and what issues are important to them. Our Mobile app and website will allow people to suggest pressing global issues they would like to see us confront. We’ll take up the cause with the most votes. We will be a vehicle for the youth culture that will support inspirational community organizers and up and coming artists.

We believe that within the next five to ten years, most clothing manufacturers within the United States will transition towards sustainable and organic fabric as the demand for responsibly-produced clothing grows. We understand that organic apparel alone will not solve our climate problems, as the challenges are enormous. We’ll take the initiative to reduce our carbon footprint as a business involved in the fashion industry, and we’ll go a step further by donating 1% of sales to environmental organizations to combat climate change around the world. To be able to do this, Moovment plans to partner with One Percent For The Planet to facilitate and hold the company accountable. Since 2002, One Percent For The Planet has inspired members of the business community to contribute 1% of sales to environmental groups around the world.

“Being enlightened is no longer enough. You must apply.

Being willing is no longer acceptable. You must do.make it count.” Royce Da 5’9

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2.5 Product Development

Our disciplined product development process emphasizes the reduction of lead times.

This allows our merchants to gain as much information as possible concerning current

fashion trends before making fabric or product purchase commitments. We’ll control the

process by focusing on key color selection, fabric order, pattern development and

production order deadlines. We’ll establish the deadlines to ensure an adequate flow of

inventory into the stores. While product development is seasonal, we’ll make

commitments monthly based on current sales and fashion trends. This enhances our

ability to react promptly to customer demand. Merchandising teams and designers will

work together to continuously develop new styles to be presented at monthly product

review and selection meetings. These new styles will incorporate variations on existing

styles in an effort to capitalize further on the more popular silhouettes or entirely new

styles and fabrications that respond to emerging trends or customer preferences. In

addition, a detailed merchandising plan supports the product development process.

This merchandising plan will includes sales, inventory and profitability targets for each

product classification. We’ll update the merchandising plan on a biweekly basis to reflect

current sales and inventory trends. The plan will then distributed throughout the

merchandising department. We’ll use the updated merchandising plan to adjust

production orders as needed to meet inventory and sales targets.

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3.0 The Marketplace

3.1 Industry Overview

The U.S. apparel industry is large, mature, extremely competitive, and highly fragmented.

Apparel sales are driven by economic conditions, demographic trends, and pricing. The

state of the general economy as well as consumer income and spending in particular can

influence the amount of money consumers are willing or able to spend on clothing. Sales of

men’s apparel at the retail level rose slightly from 2007 to 2008, approximately 0.1%.

Distribution is integral to success within the apparel industry. The majority of apparel

companies distributes their products through a variety of channels. Retail distribution

channels include department stores, specialty stores, general merchandise chains, and

discount stores as well as those that go directly to the consumer, e.g., catalog and Internet

sales. Many companies pursue multichannel distribution strategies.

Consumers buy apparel from a variety of retail outlets. Based on consumer and retail market

research from the NPD Group, specialty stores accounted for 30 percent of apparel dollar

purchases by consumers in 2008, followed by department stores (18%), mass merchants

(17%), national chains (15%), off-price retailers (10%), direct mail/e-mail pure plays (6%), and

factory outlets (2%). “All other” retailers (a category that consists of warehouse stores, dollar

stores, company stores, and other miscellaneous retail outlets) accounted for the remainder.

While the Internet accounted for only 6 percent of total apparel sales in 2008, it has strong

potential for growth as a distribution channel. The Internet offers consumers convenience,

allowing them to shop from anywhere at any time and to make easy price comparisons.

Further, the Internet enables apparel brands to customize merchandise to shoppers’ specific

needs, which enables firms to achieve better pricing along with developing a more emotional

bond with the consumer.

Online shopping, however, does face several challenges, including consumer concerns

regarding speed, quality, security, and cost. Another hindrance stems from the consumers’

inability to see, touch, or try on products they are considering buying. Nonetheless,

shopping for apparel on the Internet should continue to gain popularity.

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3.2 Competition

The retail and apparel industries are highly competitive and are characterized by low barriers

to entry. Key competitors include, but are not limited to Diesel, G-Star, True Religion and

Sean John. We expect competition in our markets to increase. The primary competitive

factors in our markets are:

Brand name recognition

Product styling

Product quality

Product presentation

Product pricing

Customer service

We compete with these brands for, among other things, raw materials, market share, retail

space, finished goods, sourcing and personnel. Because there is a growing number of

competitors and these competitors are larger and have substantially greater financial,

distribution and marketing resources than we do, we may lack the resources to adequately

compete with them. If we fail to compete in any way, it could harm our business, financial

condition and results of operations.

If we fail to deal with the risks inherent in the fashion and apparel industry, our profitability

and brand image may be impaired. The apparel industry is subject to rapidly evolving

fashion trends, shifting consumer demands and intense competition. If we misinterpret the

current fashion trends, profitability and brand image could be impaired. Also, we cannot

assure that our competitors will not carry similar designs, which would undermine

Moovment’s distinctive image and may harm our brand image. Our future success partly

depends on our ability to anticipate, identify and capitalize upon emerging fashion trends,

including products, styles, fabrics and colors. In addition, our success depends on our ability

to distinguish ourselves within men's apparel market.

MVMNT Theory No Five.

Movement is a sign of life.“To me, if life boils down to one thing, it's movement. To live is to keep moving.”

Jerry Seinfeld

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3.3 The Target Market

Moovment initially plans to target multi-ethnic urban males between the ages of 18 and 40

with annual household incomes of more than $50,000. The company’s target group is seen

as having enough disposable income to spend on high-priced quality clothing. In recent

years, men are willingly paying more for a product with greater value, and Moovment can

offer them just that.

Our core target market are Hispanics, African-Americans & Caucasian males. Primarily,

Moovment plans to target the growing U.S. Hispanic market. Hispanics currently comprise

the nation’s largest minority at 13.7 percent of the total U.S. population. It is estimated that by

2009, nearly one in six people in the U.S. will be of Hispanic origin and that figure will rise to

one in four people by 2050. Further, Hispanics’ purchasing power is growing at a much

faster rate than that of other ethic populations; the purchasing power of Hispanics has

jumped by about 50 percent in less than five years. In 2004, Hispanics had $686 billion in

spending power, and that figure is projected at $992 billion by 2009.

Additionally, Moovment will target African-Americans. With their increasing economic clout

and expanding purchasing power, the African-American market should also be targeted.

Moovment is fashion-forward. And so is its target audience. With the increasingly competitive

nature of the fashion industry, the company will also target culturally diverse Internet

consumers. The boundless possibilities of the Internet will enable Moovment to expand its

target market beyond concentrated geographic areas.

With regard to geography, Moovment will initially establish its presence in metropolitan cities,

which host a culturally diverse urban population. Markets in Miami, New York, Los Angeles,

and Chicago will be penetrated initially.

MVMNT Theory No Six.

"If you can't fly, run. If you can't run, walk. If you cant walk, crawl.But by all means keep moving."

Dr. Martin Luther King. “We shall overcome” speech

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4.0 Marketing

4.1 Grassroots Moovment

Our marketing plan will be two-fold. Being that our brand revolves around the people our

principal strategy will take a community-driven approach, departing from the top-down

models of past lifestyle brand marketing. We firmly believe that" The underlying foundation

of any [Moovment] is the people, a society of people are not controlled from the top down

but from the bottom up." Moovment is in many ways a grassroots-style effort. The most

crucial component of any Moovment is the community. This is where the aforementioned

“Moovment Theory # 2: “Focus on the people and all else will follow” comes into play.

The power of a successful grassroots marketing effort is striking. If executed effectively

grassroots momentum can get consumers and influencers in our key markets to care so

much about what we are doing that they become our cheerleaders and most vocal

supporters. Suddenly, we’ll have a credible, voluntary sales force that is carrying our

message forward with more velocity than a single marketing department.

We like to refer to this as the ripple effect. It starts with an initial splash of local partnerships,

frequent message reinforcement and loyal support from (unpaid) brand ambassadors. From

there, each positive association or interaction produces ripples about our product, company

and services that continue to expand throughout the community. Just as in life this is how

Moovments occur.

The end results of our Grassroots marketing will be strong, lasting relationships with our

target consumer, strengthened awareness and increased sales. By being a valuable resource

and helping tie our business objectives to the community’s needs, we can create a win for

everyone.

MVMNT Theory No Seven.

" Never doubt that a small group of committed people can change the world. Indeed it is the only thing that ever has.”Margaret Mead.“The least movement is of

importance to all nature. The entire ocean is affected by a pebble.” Blaise Pascal

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4.2 Online

Our main sales channel will initially be in physical retail and online. Through our online virtual

store, we seek to create an upscale, inviting environment that further enhances the brand

and builds customer demand for Moovment merchandise. Furthermore, the Moovment

website will feature an entire section devoted to community, that will include a forum and a

custom program where customers can purchase product, rate new designs and suggest

pressing global issues they would like to see us confront.

4.3 Social Media Marketing

Like many companies, we're becoming increasingly involved in social media as a means of

promoting our brand vision. Currently, bloggers outnumber traditional journalists 100 to one.

According to Advertising Age, “There are about 15 million active blogs read by 57 million

people, a number that gives bloggers great credibility, power and influence as sources of

information for everything from news to corporate reputations to product purchasing.” This

makes blogger outreach an essential component of online marketing and digital public

relations. We will pinpoint high-authority bloggers or influence makers who can serve as third

party ambassadors for our brand and build long-term, mutually beneficial relationships with

them. We will diligently monitor what they are saying about our brand and respond to their

praise and concerns. We’ve already begun to develop a dynamic social presence online that

will engage our audience through blogging, Twitter, Face book, podcasts, video and niche

lifestyle communities.

Our social media efforts shouldn’t serve as a one-way communication tool to only market

our products or services. They should also be used to build positive relationships and get

much-needed feedback that’ll benefit our brand.

MVMNT Theory No Eight.

“ Movement is a medicine for creating change.” Carol Welch.” For in Movement there is life, and in change there is power.” Alan Cohen

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4.4 Marketing Campaign

As cash flow increases we’ll couple our grassroots strategy with more standard methods of marketing. Moovment will launch an extensive image-advertising program, that addresses the lifestyles and aspirations of our target customers. Through edgy, high-impact, visual advertising campaigns, we will attract customers who are intrigued by the thoughtful, energetic and aspirational imagery. We believe that an emphasis on non-product specific lifestyle advertising will promote brand awareness as well as numerous social initiatives that we support. The campaigns, which emphasize a forward-looking view of fashion, will be communicated to consumers through a variety of means including fashion magazines, bus shelters, in-store displays and customer mailings. In addition, our public relations department will communicate directly with fashion editors and celebrity stylists and supply them with a continuous flow of product information. On occasion we will sponsor events that showcase our line while simultaneously bringing awareness to an important social issue. In addition, to promote the clothing line, Moovment will utilize various marketing communications, such as:

Showcasing upcoming collections at premier trade shows such as Magic, Pool, Project, Virtual trade shows & Fashion Weeks where our sales force can place orders.

Endorsements: By allowing various celebrities to wear and promote Moovment, the brand name will be further established.

Developing a MVMNT phone app that will initially keep our customers informed on new merchandise and where it can be purchased,as well as events and intiatives. Eventually we’d like to generate sales from this mobile app.

The company will launch a direct mail marketing program. We’ll utilize these direct-to- consumer mailings to effectively communicate our brand strategy to our best customers, build brand awareness and increase customer acquisition.

Print advertising: Moovment will advertise in national publications (e.g., GQ, XXL, DNR, Vibe, Details) as well as local newspapers and magazines (e.g., The Miami Herald, New Times, City Link, South Beach Magazine). We’ll also aggressively acquire editorials on our brand that will highlight our product and its positive social initiatives.

Mobile MVMNT: A double-decker bus that we will use to do mobile promotions. We can set-up impromptu fashion & Social events in various unconventional locations such as parks, schools, community functions, etc.

Develop promotions and giveaways that will drive traffic to www.moovment.com

http://www.moovment.com


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4.5 Pricing

The Moovment customer expects value in the form of cutting edge fashion and high quality at a

competitive price. We seek to ensure that retailers price and sell our branded products in line with our

brand image. Our main concern is that the lower pricing and markdowns can dilute our brand’s image

in the mind of the consumer, making it difficult to command premium prices in the future.

Moovment consists of multiple lines, each representing a particular style within a price tier to appeal to

different customer types or retail store’s target demographics. We will offer two distinct price tiers that

target two specific market segments: our core upscale casual wear segment and the luxury goods

market. We’ll offer the upscale casual wear in department stores such as Macy’s and the exclusive

luxury segment at specialty boutiques and prestigious department stores such as Bloomingdale’s and

Neiman Marcus.

We feel this approach will further position Moovment as an attainable luxury brand. Our price points

will be fairly competitive and at times comparable to that of our competitors without sacrificing style or

quality.

4.6 Distribution

Moovment will implement a multichannel distribution strategy. We plan to distribute our products and

accessories in leading department stores and specialty boutiques that cater to fashion-conscious

consumers, including Bloomingdale’s, Nordstrom, Macy’s, Saks and Fred Segal to name a few.

We’ve begun the process of applying for Macy's Vendor Development Program and other department

store initiatives designed to foster the promotion, growth and development of minority owned

businesses.

Our on-line store www.moovment.com serves as an extension of the retail experience and provides a

complete assortment of Moovment merchandise. It is also used as an advertising vehicle to

communicate with our customers.

We’ll also explore other online distribution options like partnering with established online boutiques

such as Bluefly, 80’s Purple, Asos, M. Fredric, Solis, Revolve Clothing, etc.



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5.0 Operating Strategy

Our objective is to satisfy the fashion needs of the modern, hip, sophisticated, body-conscious man

who takes pride in his appearance. The principal elements of our operating strategy to achieve this

objective are as follows:

1. Provide distinctive fashion throughout a broad product line. Our designers and merchandisers are

inspired by global fashion trends. They interpret contemporary designs, colors and fabrications into

products to address the lifestyle needs of the Moovment customer. Our in-house design team allows

us to quickly react to fashion trends, bringing newness into the merchandise mix to complement our

core assortment.

2. Vertically integrate design, production, merchandising and retail functions. Our vertical integration

enables us to respond quickly to changing fashion trends, reduce risk of excess inventory, and

produce distinctive quality merchandise of exceptional value.

3. Manage merchandise mix. Our approach to merchandising and proactive inventory management

is critical to our success. By actively monitoring the sell-through rates of our products in boutiques and

department stores, we are able to respond to emerging trends in a timely manner, maximizing sales

opportunities and minimizing liabilities.

4. Enhance brand image. We attract customers through edgy, high-impact, visual advertising

campaigns using print, outdoor, in-store, electronic, and direct mail communication vehicles. We also

offer a line of merchandise branded with the distinctive Moovment logo to increase brand awareness.

MVMNT Theory NoNine.

"Will we go forward together or will we stall and slip backwards?...The changes we are working for are changes that we can only accomplish together.”

Hillary Rodham Clinton

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6.0 The players

Wesner Fleurima Junior – Founder, Lead Designer

As an experienced designer, Junior has provided innovative designs for Pony, Converse and other

well-established companies within the industry. Junior oversees the complete line design as well as

the preparation of technical packages. Additionally, Junior conducts the necessary research as related

to design, fabric, colors, applications, and techniques. Junior is also responsible for developing the

Moovment brand and managing assistant designers.

Kelly Fenemore – Partner, Director of Business Operations

Kelly has over 20 years experience in developing and marketing products and served as the US

national sales director for Jingles Hair Company, a leading UK salon. She has developed many

product lines and has successfully brought them to market. Kelly is also Founder and CEO of ISONU

Creative Marketing & Artist Management, a media arts and entertainment company with offices both

in the US and Europe.

Mykel Chew Shaw –Senior Consultant, Fashion Design

Mykel is a fashion designer and lead consultant with over 20 year’s experience in the fashion industry.

He has managed the creation and production of many top lines and has recently held senior positions

with leading companies such as Sean John, Ralph Lauren and Nike.

In addition to the Moovment management team, there will be four employees on staff. Other

employees will be added as business develops.

MVMNT Theory No Ten.

“Emotion is the chief source of all becoming-conscious. There can be no transforming of darkness into light and of apathy into movement without emotion.”

Carl Gustav Jung

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7.0 Growth Strategy

We plan to grow our operations in a controlled manner, primarily by evaluating the following

opportunities as they arise:

Launching a licensing program that will enable us to explore expanding to additional market

segments such as footwear, handbags, sunglasses, home décor, timepieces, and a signature

fragrance.

Becoming a dual-gender brand and branching out into children’s clothing.

Successfully entering international markets: exploring franchising opportunities in China and other

emerging markets.

Growing our philanthropic efforts in accordance with the company’s growth.

8.0 The numbers

Despite any initial losses it may experience in the first year, Moovment will prove to break even or

reach a profit point by the second year of operations with sales approximated at $500,000.00 The

company requires start-up capital in the amount of approximately $ 2 million for the development

of the clothing line. This will cover various operating expenses and product development leading

to the launch of the Moovment line. Full P & L forecast reports are available upon request.

In an effort to keep operating expenses at a minimum, designers and employees will work from

separate locations – in home-office environments – initially. Client presentations will take place at

the clients’ facilities; therefore, showroom space and conference rooms are not required.

Manufacturers will be secured as start-up capital is obtained and increased as the volume and

diversity of styles increase.

Gross Sales Total Gross Sales

Net Sales

Cost of Goods Sold

Total Cost of Goods Sold

Gross Profit From Sales

Cost of Sales

Cost of Goods

Cost of Overage


Net Sales

Cost of Goods Sold



Cost of Sales

Cost of Goods

Cost of Overage


Net Sales

Cost of Goods Sold



Cost of Sales

Cost of Goods

Cost of Overage

$225,000.00 $225,000.00

$225,000.00

$ 45,000.00$90,000.00$N/A

$135,000.00

$90,000.00

$550,000.00 $550,000.00

$550,000.00

$110,000.00$220,000.00$N/A

$330,000.00

$220,000.00

$1,550,000.00 $1,550,000.00

$1,550,000.00

$ 310,000.00$ 620,000.00$N/A

$930,000.00

$620,000.00

$250,000.00 $250,000.00

$250,000.00

$ 50,000.00$100,000.00$N/A

$150,000.00

$100,000.00

$475,000.00 $475,000.00

$475,000.00

$ 95,000.00$190,000.00$N/A

$285,000.00

$190,000.00

$1,200,000.00 $1,200,000.00

$1,200,000.00

$ 240,000.00$ 480,000.00$N/A

$ 720,000.00

$ 480,000.00

$650,000.00 $650,000.00

$650,000.00

$130,000.00$260,000.00$N/A

$ 45,000.00

$260,000.00

$1,350,000.00 $1,350,000.00

$1,350,000.00

$ 270,000.00$540,000.00$N/A

$810,000.00

$540,000.00

$2,250,000.00 $2,250,000.00

$2,250,000.00

$ 450,000.00$900,000.00$N/A

$1,350,000.00

$900,000.00

$475,000.00 $475,000.00

$475,000.00

$ 90,000.00$180,000.00$N/A

$ 45,000.00

$180,000.00

$750,000.00 $750,000.00

$750,000.00

$ 125,000.00$ 250,000.00$N/A

$375,000.00

$250,000.00

$1,550,000.00 $1,550,000.00

$1,550,000.00

$ 235,000.00$470,000.00$N/A

$705,000.00

$470,000.00

20.0%40.0%

60.0%

40.0%

20.0%40.0%

60.0%

40.0%

20.0%40.0%

60.0%

40.0%

$1,600,000.00 $1,600,000.00

$1,600,000.00

$ 320,000.00$ 640,000.00$N/A

$960,000.00

$640,000.00

$6,550,000.00 $6,550,000.00

$6,550,000.00

$1,310,000.00$2,620,000.00$N/A

$3,930,000.00

$2,620.000.00

$3,125,000.00 $3,125,000.00

$3,125,000.00

$ 625,000.00$1,250,000.00$N/A

$1,875,000.00

$1,250,000.00


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www.moovment.com [email protected] fax.1-888-927-3522Office.954-254-9706 17

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THIS NONDISCLOSURE AGREEMENT (this “Agreement”) is entered into and effective as of the date specified on the signature page below (“Effective Date”), between Moovment International LLC (“Company”) and the company or persons identified on the signature page below (“Recipient”).In consideration of the parties’ agreement to participate in the discussions described below, the parties agree:

In connection with discussions between Company and Recipient concerning evaluation of the business opportunities between the parties (the “Purpose”) and such other uses as agreed in writing between the parties in any following projects, Company may find it beneficial to disclose itself or by its agents to Recipient certain information that Company considers to be its property or confidential, or both, and which Company desires to keep confidential (“Confidential Information”).

“Confidential Information” means any information disclosed which may be oral, in writing or in any other media, including but not limited to computer disks and tapes, and includes, but is not limited to, trade secrets, discoveries, ideas, concepts, know-how, techniques, designs, specifications, drawings, designs, diagrams, photographs, source code, object code, formulae, processes, data, computer programs, business activities and operations, customer lists, reports, studies and other technical and business information. Confidential Information shall also include descriptions of the existence or progress of the above-described evaluation and projects.The Confidentiality Obligations in Paragraph 3 below shall not apply to Company information which Recipient can prove: Recipient knows at the time of disclosure, free of any obligation to keep it confidential, as evidenced by written records; is or becomes generally publicly known through authorised disclosure; Recipient independently developed without the use of any Confidential Information as evidenced by written records; or Recipient rightfully obtains from a third party who has the right to transfer or disclose it to Recipient; or is trivial or obvious;

Recipient acknowledges that Company claims its Confidential Information as a special, valuable and unique asset. For itself and on behalf of its officers, directors, agents, and employees, Recipient agrees that it will:(1) treat as confidential and will not disclose the Confidential Information to any third party or disclose to any of its employees unless such employee has a need to know the Confidential Information and expressly agrees to be bound by the terms of this Agreement; and(2) not permit the Confidential Information to:(a) be copied or reproduced; or(b) be commercially exploited in any way or used for its own purpose other than, in both cases, for the Purpose; or(c) pass outside its control.In no event shall Recipient use less than the same degree of care to protect the Confidential Information as it would employ with respect to its own information of like importance which it does not desire to have published or disseminated. Recipient will keep a record of the Confidential Information and of the people to whom it has disclosed such information and will make that available to Company on request.If Recipient faces legal action or is subject to legal proceedings requiring disclosure of Confidential Information, then, prior to disclosing any such Confidential Information, Recipient shall promptly notify Company and, upon Company’s request, shall cooperate with Company in contesting such request.

All information furnished by Company (and copies of such information) and access to that information shall remain Company’s property and shall be returned to it or deleted, destroyed or purged promptly at its request. All documents, memoranda, notes and other tangible embodiments whatsoever (including but not limited to information on computer disks) prepared by Recipient based on or which includes Confidential Information shall be destroyed to the extent necessary to remove all such Confidential Information upon Company’s request. Compliance with this Paragraph 4 shall be certified in writing to Company by an authorised officer of Recipient within seven days of the relevant request referred to in this clause.

Except as expressly set forth in this Agreement, no right or licence under any patents, copyrights, mask rights or other proprietary or other rights is granted or conveyed by Company’s transmittal of Confidential Information or other information to Recipient under this Agreement. THE INFORMATION IS PROVIDED “AS IS” AND THERE ARE NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THE INFORMATION, INCLUDING BUT NOT LIMITED TO A WARRANTY AGAINST INFRINGEMENT, ACCURACY OR COMPLETENESS. Recipient will use all information received in a safe and prudent manner and is responsible for all risk or loss arising out of Recipient’s use of such information. Recipient agrees that Company shall have no liability resulting from the use of the Confidential Information or such other information.

Purpose

Confidential Information

Protection of Confidential Information

Return of Confidential Information

No Licence or Warranty

www.moovment.com [email protected] fax.1-888-927-3522Office.954-254-9706


1

Confidential Information provided to Recipient does not and is not intended to represent an inducement or invitation to treat by Company to Recipient or

a commitment by Company to enter into any business relationship with Recipient or with any other entity. If the parties desire to pursue business

opportunities, the parties will execute a separate written agreement to govern such business relationship.

Recipient acknowledges that its breach of this Agreement may result in immediate and irreparable harm to Company, for which there will be no adequate

remedy by way of damages, and Company shall be entitled to the remedies of injunction, specific performance or other equitable relief to compel

Recipient to comply with its obligations under this Agreement.

All notices under this Agreement shall be deemed to have been duly given upon the mailing of the notice, post-paid, to the party entitled to such notice

at the address set forth below.

Notwithstanding any other provision of this Agreement, Recipient shall not export or re-export any technical Confidential Information acquired under this

Agreement or any commodities using such Confidential Information to any country to which the United States government forbids export or, at the time

of export, requires an export licence or approval, without first obtaining such licence or approval.

This Agreement shall be effective from the Effective Date specified below and shall continue for three (3) years following the return of all Confidential

Information in accordance with Paragraph 4 above when accompanied by a written notice of termination.

Recipient may not assign the benefit or burden under this Agreement without Company’s prior written consent, and any assignment in violation of this

Agreement shall be void. This Agreement shall benefit and be binding upon the parties to this Agreement and their respective successors and permitted

assigns.

This Agreement shall be governed by and construed in accordance with the laws of the State of Florida.

This Agreement embodies the entire undering between the parties respecting the subject matter of this Agreement and supersedes any and all prior

negotiations, correspondence, understandings and agreements between the parties respecting the use and disclosure of Confidential Information. This

Agreement shall not be modified except in writing duly executed on behalf of the party against whom such modification is sought to be enforced. The

failure or delay of any party to require performance by another party of any provision of this Agreement shall in no way affect the full right to require such

performance at any time thereafter. Should any provisions of this Agreement be found unenforceable, the remainder shall still take effect. This

Agreement has been negotiated by the parties and their respective attorneys, and the language of this Agreement shall not be construed for or against

either party. The headings are not part of this Agreement. Either the original or copies, including facsimile transmissions, of this Agreement, may be

executed in counterparts, at least one of which has been signed by each party to this Agreement and each of which shall be an original and all of which

together shall constitute one and the same instrument.The parties have caused their respective duly authorised representatives to execute and deliver

this Agreement as their deed on the Effective Date.

Equitable Relief

No Inducement or Commitment

Notices

Export Regulations

Effective Date and Termination

Assignment and Binding Effect

Governing Law

Miscellaneous

Effective Date: …..............………………...........

COMPANY: ...Moovment Int.............................

By: …Wesner Fleurima….….............................

Title: …CEO/Art Director..……..........................

Date: …...............……………….........................

Address: …................................…....................

Phone: …954.254.9706…………......................

Fax: ……………………………...........................

Signature ..........................................................

RECIPIENT: [ ]

Print…………….........……………….....................

Signiature.............................................................

Date: ……………………………...........................

Address: …………………………....….................

Phone: ……………………………........................

Fax: ……………………………............................



2

THIS NONDISCLOSURE AGREEMENT (this “Agreement”) is entered into and effective as of the date specified on the signature page below (“Effective Date”), between Moovment International LLC (“Company”) and the company or persons identified on the signature page below (“Recipient”).In consideration of the parties’ agreement to participate in the discussions described below, the parties agree:

In connection with discussions between Company and Recipient concerning evaluation of the business opportunities between the parties (the “Purpose”) and such other uses as agreed in writing between the parties in any following projects, Company may find it beneficial to disclose itself or by its agents to Recipient certain information that Company considers to be its property or confidential, or both, and which Company desires to keep confidential (“Confidential Information”).

“Confidential Information” means any information disclosed which may be oral, in writing or in any other media, including but not limited to computer disks and tapes, and includes, but is not limited to, trade secrets, discoveries, ideas, concepts, know-how, techniques, designs, specifications, drawings, designs, diagrams, photographs, source code, object code, formulae, processes, data, computer programs, business activities and operations, customer lists, reports, studies and other technical and business information. Confidential Information shall also include descriptions of the existence or progress of the above-described evaluation and projects.The Confidentiality Obligations in Paragraph 3 below shall not apply to Company information which Recipient can prove: Recipient knows at the time of disclosure, free of any obligation to keep it confidential, as evidenced by written records; is or becomes generally publicly known through authorised disclosure; Recipient independently developed without the use of any Confidential Information as evidenced by written records; or Recipient rightfully obtains from a third party who has the right to transfer or disclose it to Recipient; or is trivial or obvious;

Recipient acknowledges that Company claims its Confidential Information as a special, valuable and unique asset. For itself and on behalf of its officers, directors, agents, and employees, Recipient agrees that it will:(1) treat as confidential and will not disclose the Confidential Information to any third party or disclose to any of its employees unless such employee has a need to know the Confidential Information and expressly agrees to be bound by the terms of this Agreement; and(2) not permit the Confidential Information to:(a) be copied or reproduced; or(b) be commercially exploited in any way or used for its own purpose other than, in both cases, for the Purpose; or(c) pass outside its control.In no event shall Recipient use less than the same degree of care to protect the Confidential Information as it would employ with respect to its own information of like importance which it does not desire to have published or disseminated. Recipient will keep a record of the Confidential Information and of the people to whom it has disclosed such information and will make that available to Company on request.If Recipient faces legal action or is subject to legal proceedings requiring disclosure of Confidential Information, then, prior to disclosing any such Confidential Information, Recipient shall promptly notify Company and, upon Company’s request, shall cooperate with Company in contesting such request.

All information furnished by Company (and copies of such information) and access to that information shall remain Company’s property and shall be returned to it or deleted, destroyed or purged promptly at its request. All documents, memoranda, notes and other tangible embodiments whatsoever (including but not limited to information on computer disks) prepared by Recipient based on or which includes Confidential Information shall be destroyed to the extent necessary to remove all such Confidential Information upon Company’s request. Compliance with this Paragraph 4 shall be certified in writing to Company by an authorised officer of Recipient within seven days of the relevant request referred to in this clause.

Except as expressly set forth in this Agreement, no right or licence under any patents, copyrights, mask rights or other proprietary or other rights is granted or conveyed by Company’s transmittal of Confidential Information or other information to Recipient under this Agreement. THE INFORMATION IS PROVIDED “AS IS” AND THERE ARE NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THE INFORMATION, INCLUDING BUT NOT LIMITED TO A WARRANTY AGAINST INFRINGEMENT, ACCURACY OR COMPLETENESS. Recipient will use all information received in a safe and prudent manner and is responsible for all risk or loss arising out of Recipient’s use of such information. Recipient agrees that Company shall have no liability resulting from the use of the Confidential Information or such other information.

Purpose

Confidential Information

Protection of Confidential Information

Return of Confidential Information

No Licence or Warranty



1

Confidential Information provided to Recipient does not and is not intended to represent an inducement or invitation to treat by Company to Recipient or

a commitment by Company to enter into any business relationship with Recipient or with any other entity. If the parties desire to pursue business

opportunities, the parties will execute a separate written agreement to govern such business relationship.

Recipient acknowledges that its breach of this Agreement may result in immediate and irreparable harm to Company, for which there will be no adequate

remedy by way of damages, and Company shall be entitled to the remedies of injunction, specific performance or other equitable relief to compel

Recipient to comply with its obligations under this Agreement.

All notices under this Agreement shall be deemed to have been duly given upon the mailing of the notice, post-paid, to the party entitled to such notice

at the address set forth below.

Notwithstanding any other provision of this Agreement, Recipient shall not export or re-export any technical Confidential Information acquired under this

Agreement or any commodities using such Confidential Information to any country to which the United States government forbids export or, at the time

of export, requires an export licence or approval, without first obtaining such licence or approval.

This Agreement shall be effective from the Effective Date specified below and shall continue for three (3) years following the return of all Confidential

Information in accordance with Paragraph 4 above when accompanied by a written notice of termination.

Recipient may not assign the benefit or burden under this Agreement without Company’s prior written consent, and any assignment in violation of this

Agreement shall be void. This Agreement shall benefit and be binding upon the parties to this Agreement and their respective successors and permitted

assigns.

This Agreement shall be governed by and construed in accordance with the laws of the State of Florida.

This Agreement embodies the entire undering between the parties respecting the subject matter of this Agreement and supersedes any and all prior

negotiations, correspondence, understandings and agreements between the parties respecting the use and disclosure of Confidential Information. This

Agreement shall not be modified except in writing duly executed on behalf of the party against whom such modification is sought to be enforced. The

failure or delay of any party to require performance by another party of any provision of this Agreement shall in no way affect the full right to require such

performance at any time thereafter. Should any provisions of this Agreement be found unenforceable, the remainder shall still take effect. This

Agreement has been negotiated by the parties and their respective attorneys, and the language of this Agreement shall not be construed for or against

either party. The headings are not part of this Agreement. Either the original or copies, including facsimile transmissions, of this Agreement, may be

executed in counterparts, at least one of which has been signed by each party to this Agreement and each of which shall be an original and all of which

together shall constitute one and the same instrument.The parties have caused their respective duly authorised representatives to execute and deliver

this Agreement as their deed on the Effective Date.

Equitable Relief

No Inducement or Commitment

Notices

Export Regulations

Effective Date and Termination

Assignment and Binding Effect

Governing Law

Miscellaneous

Effective Date: …..............………………...........

COMPANY: ...Moovment Int.............................

By: …Wesner Fleurima….….............................

Title: …CEO/Art Director..……..........................

Date: …...............……………….........................

Address: …................................…....................

Phone: …954.254.9706…………......................

Fax: ……………………………...........................

Signature ..........................................................

RECIPIENT: [ ]

Print…………….........……………….....................

Signiature.............................................................

Date: ……………………………...........................

Address: …………………………....….................

Phone: ……………………………........................

Fax: ……………………………............................



2

MVMNT BUSINESS PLAN 2011

Documents

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moovment theories

fashions of moovment

lifestyle brand

lifestyle needs

purposemoovment theory

c d j j e c e