MUZU publisher partners overview - 2014

PUBLISHER PARTNER OVERVIEW

PREMIUM MUSIC VIDEO DISTRIBUTION PLATFORM

• Premium Music video platform reaching consumers on www.muzu.tv

destination & through its premium syndicated partner network

• Fully Licensed by the content rights owners & agreements in place

with the rights collection societies

Largest Legal Music Video catalogue online with 120,000 videos

Diverse Content Catalogue: Multi-lingual Official music videos,

Top 40, New releases, Daily music news, Interviews, Live

performances, Artist generated videos, Festival footage, Music

tutorials, Celebrity, Fashion and more…

• Premium Ad supported model – High CPM’s and engaging ad formats

that generate revenue for content and publisher partners

ABOUT MUZU TV

MAJOR LABELS: Pan European Rights

INDEPENDENT LABELS & DISTRIBUTERS: Global Rights

MUSIC ASSOCIATED CONTENT PRODUCERS: Global Rights

CELEBRITY & LIFESTYLE: Global Rights

KEY CONTENT PARTNERS

VIDEO SYNDICATION SOLUTIONS

• Only licensee with monetization rights for ALL 4 major labels

• Multiple options for implementing music video on your properties:

MOBILITY ACCESS

• HTML5 Player enabled to stream

across Publisher Partner Network

, when viewed through a

Smartphone or Tablet

• Advertising support is in the form

of Pre Roll

KEY PUBLISHER PARTNERS - PAN EURO

MEDIA…

PORTALS…

MUSIC INDUSTRY…

SOCIAL NETWORKS…

ITALY SYNDICATION PARTNERS

• Largest Online Newspaper – 42m Unique Users

• Leading Music Magazine

• Web property of popular Music TV Channel

• Official UK Top 40 Chart

• Online Newspaper

• Online Newspaper

• Female Celebrity Magazine

• Multi-territory Video Portal

KEY PUBLISHER PARTNERS - UK

• Biggest Radio Station. Property of PRISA Radio • MUZU.TV API integration

• TOP 3 Radio Station. Property of PRISA Radio • MUZU.TV API integration

• Radio Station. Property of PRISA Radio • Embedded player integration and Hosted Page

Powered by MUZU.TV

• TOP 3 Radio Station • Embedded player integration and Cadena100 TV

KEY PUBLISHER PARTNERS - ES

• Leading Music Magazine • MUZU.TV sells all inventory and syndicates

Rolling Stone content to European network

• Spanish music site • MUZU.TV powers music video on Popelera TV

• Entertainment web site with the latest videos • Official Spanish music charts • Artists pages linked to MUZU.TV artists channels

KEY PUBLISHER PARTNERS - ES

KEY PLATFORM PARTNERS

• Live across 15 European

territories, as well as US, CA

& AUS

• 5m Streams per month

• Live across 15 European

territories

• 3m Streams per month

• Kinect voice and hand

control technology.

• 15 European territories

• 7.5m Streams per month

API INTEGRATION

• Deep Integration of music video

within a publisher’s website:

• Search results

• Specific area for music video

• API music video player delivers

premium Pre-Roll and In-Skin

advertising formats

• EG: NME, UK Official Top 40

Charts, Metacafe, Dalealplay,

Xbox, Samsung & SONY TV.

EMBEDDED MUSIC VIDEO PLAYER

• To enrich breaking New

stories, player can be

embedded

• Increase current CPMs on

editorial pages

• Embedded music video

player delivers premium

pre-roll and In-Skin

advertising

PLAYLIST VIDEO PLAYER

Showcase a playlist of Music Videos, either

inside or outside of the editorial CMS.

• Option 1 (Side), fits in the 300 PX column alongside MPU. No

need for editorial management

• Video can be viewed in either a Light-box or within the 300 PX

player.

• Option 2 (Below), fits in the editorial CMS - 600 PX column

• Increases Pre Roll

inventory

• Increasing CPMs on

editorial pages

HOSTED MUSIC VIDEO PORTAL

• Integration of music video portal

within a publisher’s website,

including:

• Homepage with editorial

control

• Search

• Top 40

• Fan Upload

• Hosted Pages include advertising

formats include: Premium Display,

Pre-Roll and In-Skin advertising

EG: 4Music, Maxim, Daily Star

RADIO WIDGET: NOW PLAYING

• Integration of Now Playing widget, at any

size:

• 300 x 250

• 300 x 620

• 728 X 90

• Syncs your On Air Playlist with Music

videos

• Opens an overlaying page, so user is still

on publisher’s site

• Displays multiple playlists of content,

including: Editorial & Search

• Advertising formats include: Premium

Display, Pre-Roll and In-Skin advertising

NOW PLAYING

WIDGET WITH VIDEO LIGHTBOX

• Integration of music video widget, at any

size: 300 x 250, 300 x 620 & 728 X 90

• Clicking on the widget opens an

overlaying page, so user is still on

publisher’s site

• Displays multiple playlists of content,

including: Editorial & Search

• Advertising formats include: Premium

Display, Pre-Roll and In-Skin advertising

EG Evening Standard, Sugarscape, OK TV

MONETISE YOUR FACEBOOK AUDIENCE

• With Unique Publisher ID, music

video content can be displayed and

shared.

• Two methods of integration of music

video within Facebook:

• Wall Posts

• App

• Include advertising formats include:

Premium Pre-Roll and In-Skin

advertising

EG NME, Metal Hammer, Official Artist’s

Facebook pages

CO MARKETING OPPORTUNITIES

MUZU TV can bring innovative Co-marketing initiatives to publishers:

• Joint Exclusives of Official Music Videos and behind the scenes

• Live Streaming of Web Chats and Live Concerts

• Joint promo and Access to artists for competitions EG:

• Meet and Greet

• Appear in a music video

• Dance on Stage with an artist

• Open for and artist on Tour

• Gig In a Fan’s House

• Fan Upload competitions through Hosted Pages

• Promo slots on MUZU.tv Homepage, MUZU TV Facebook / Twitter posts

AD FORMATS: INSKIN / PRE ROLL

INSKIN

- Integrated for publisher partners / Social Networks, with Av CTR: 1-2.5%

PRE ROLL - Up to 30 seconds, after every video, with Av CTR: 1.5-2.5%

MUZU TV COMMERCIALS

Established monetisation structure across Europe for premium Video advertising formats

MUZU TV Share includes Bandwidth & Storage

DEDUCTIONS % Remaining

- Gross after Media & Sales Commission 100

- 10 % Publishing Royalty for Music Content 90

- 50 % to Content Owner 45

70 % MUZU TV SHARE

31.50

30 % PUBLISHER SHARE 13.50 %

CONTACT

Leonardo Mercanti

Country Manager Italy

Email: [email protected]

Tel: +353 1 4877755