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Go With the Flow: When Listeners Use Music as Technology “Illustration of a red heart isolated on a transparent backgr ound” by pixabella / CC0 1.0 “Ear-phones Headphone” by pixabay / CC0 1.0 Andrew Demetriou [email protected]
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Music with a Purpose: Taking music recommendation beyond love at first listen

Apr 16, 2017

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Page 1: Music with a Purpose: Taking music recommendation beyond love at first listen

Go With the Flow: When Listeners Use Music as Technology

“Illustration of a red heart isolated on a transparent background” by pixabella / CC0 1.0 “Ear-phones Headphone” by pixabay / CC0 1.0

Andrew [email protected]

Page 2: Music with a Purpose: Taking music recommendation beyond love at first listen

“Music Technology”

“Headphones” by Sascha Kohlmann / CC BY 2.0

1. devices2. ways to access music3. ways to produce music

Page 3: Music with a Purpose: Taking music recommendation beyond love at first listen

“Music As Technology”

“Headphones” by Sascha Kohlmann / CC BY 2.0

technology

“A manner of accomplishing a task especially using technical processes, methods, or knowledge…”merriam-webster.com

Page 4: Music with a Purpose: Taking music recommendation beyond love at first listen

“Music As Technology”

(DeNora, 1999)

“Headphones” by Sascha Kohlmann / CC BY 2.0

1. vary by activity2. change internal states3. awareness of effects of specific

songs

Page 5: Music with a Purpose: Taking music recommendation beyond love at first listen

“Paris metro line 4 at Châtelet during evening rush hour” by Minato-Ku/ CC BY-SA 4.0

“Laundry” by Mei Carola CC by 2.0

"Fit Approach" by 60CC by 2.0“Studying” by Cesar Sueto CC by 2.0 “Couch Potatos” by judecat CC by 2.0

Music as Accompaniment

Page 6: Music with a Purpose: Taking music recommendation beyond love at first listen

Music as Accompaniment1hr active listeningvs. 2-4 hrs passive listening (Kamalzadeh, Baur & Moller, 2012)

less than 2% active listening(Sloboda, O’Neil & Ivaldi, 2001)

11.6% active listening(North, Hargreaves & Hargreaves, 2004)

“Paris metro line 4 at Châtelet during evening rush hour” by Minato-Ku/ CC BY-SA 4.0

Page 7: Music with a Purpose: Taking music recommendation beyond love at first listen

Music as a Psychological Tool

(North, Hargreaves & Hargreaves, 2004; Sloboda, O’Neill & Ivaldi, 2001; DeNora 1999)

1. arousal2. mood3. emotion

“Portret van een man” by Gert Germeraad / CC BY-SA 3.0

Page 8: Music with a Purpose: Taking music recommendation beyond love at first listen

Music as a Psychological Tool

“Portret van een man” by Gert Germeraad / CC BY-SA 3.0

Preference for tailored playlists(Kamalzadeh, Baur & Moller, 2012)

Greater positive effects(North, Hargreaves & Hargreaves, 2004))

Present-mindedness and arousal(Sloboda, O’Neill & Ivaldi, 2001)

Page 9: Music with a Purpose: Taking music recommendation beyond love at first listen

Music as a Psychological Tool

“Portret van een man” by Gert Germeraad / CC BY-SA 3.0

Music has specific features that affect us in specific ways

This allows for optimization based on the goals of an activity

Page 10: Music with a Purpose: Taking music recommendation beyond love at first listen

“Ear-phones Headphone” by pixabay / CC0 1.0

The Many Effects of Music• Brain stem responses• Rhythmic entrainment• Evaluative conditioning• Contagion• Visual imagery• Episodic memory• Musical expectancy• Aesthetic judgmentBRECVEMA model (Juslin, 2013)

Page 11: Music with a Purpose: Taking music recommendation beyond love at first listen

The Many Effects of MusicBrain stem responses

• Loud• Sudden• Low Frequency• DissonantBRECVEMA model (Juslin, 2013)

“Brain Human Brain” by pixabay / CC0 1.0

Page 12: Music with a Purpose: Taking music recommendation beyond love at first listen

“Flow”• Complete focus• Balance of skill and

challenge• Intrinsically rewarding• Loss of sense of self• Loss of sense of time

(see Nakamura, & Csikszentmihalyi, 2004)

“Challenge vs. skill, showing ’flow’ region” by Oliver Beatson / CC BY-SA 3.0

Page 13: Music with a Purpose: Taking music recommendation beyond love at first listen

Flow and the BrainSynchronization of attentional and reward networks

“Brain Human Brain” by pixabay / CC0 1.0

(Weber, Tamborini, Westcott-Baker, & Kantor 2009)

services using audio to reduce brain stem responses:• focus@will• brain.fm

Page 15: Music with a Purpose: Taking music recommendation beyond love at first listen

ReferencesDemetriou, A., Larson, M., & Liem, C. C. GO WITH THE FLOW: WHEN LISTENERS USE MUSIC AS TECHNOLOGY.

DeNora, T.: “Music as a technology of the self.” Poetics, 27(1), 31–56, 1999.

Juslin P. N.: “From everyday emotions to aesthetic emotions: Towards a unified theory of musical emotions,” Physics of Life Reviews, 10(3), 235-266, 2013.

Kamalzadeh, M., Baur, D., & Moller, T.: “A Survey on Music Listening and Management Behaviours,” Proceedings of the 17th ISMIR Conference, New York City, USA, August 7-11, 2016 297 13th Int. Society for Music Information Retrieval Conference (ISMIR’12), pp. 373–378, 2012.

Nakamura, J., & Csikszentmihalyi, M.: “The Concept of Flow,” In J. S. Snyder & S. J. Lopez (Eds.), Flow and the Foundations of Positive Psychology, 239–263. New York: Oxford University Press, 2014.

North, A. C., Hargreaves, D. J., & Hargreaves, J. J.: “Uses of Music in Everyday Life,” Music Perception: An Interdisciplinary Journal, 22(1), 41– 77, 2004.

Sloboda, J. A, O’Neill, S. A. & Ivaldi, A.: “Functions of music in everyday life: an exploratory study using the experience sampling method,” Musicae Scientiae, 5(1), 9–32, 2001.

Weber, R., Tamborini, R., Westcott-Baker, A., & Kantor, B.: “Theorizing flow and media enjoyment as cognitive synchronization of attentional and reward networks,” Communication Theory, 19(4), 397–422, 2009.