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Music Videos A Brief History
What is a music video?
A music video (also video clip , promo ) is a short film meant
to present a visual representation of a popular music song
Music videos are a way of promoting and marketing a group or
song.
A history of Music Videos
Music video has a history dating back to the earliest days of
sound film
Early promotional shorts were sometimes set to music and many
early Disney films were based around songs from upcoming
films.
Soundies
Another early form of music video were one-song films called
Soundies made in the 1940s for the Panoram visual jukebox .
Thousands of Soundies were made, mostly of jazz musicians.
Soundies
These were short films of musical selections, usually just a
band on a movie-set bandstand, made for playing.
Soundies
These jukeboxes were in restaurants and bars and people played
to watch the clip while the music played
First TV short music clips
The very first short musical films in the USA made specifically
for television were the Snader Telescriptions More than 1000 short
musical presentations were filmed for use as television filler
between 1950 and 1954.
Musicals in Film
Music centred films, with performance clips in them became
popular in the 1950s also
eg Elvis Presley movies
eg Rock around the Clock
Videos for Music Programmes
Videos began to be produced for music programmes such as Top of
The Pops in Britain and Hullabaloo in the USA
Promotional clips for groups began to be produced , especially
the Beatles in the 1960s and then other groups in the 1970s
MTV 1981
In 1981 , the U.S. video channel, MTV, was launched, beginning
an era of 24-hour-a-day music on television
The first Music Video on MTV
The first video ever played was The Buggles Music Killed the
Radio Star
I met your children
Oh-a oh
What did you tell them?
Video killed the radio star.
Video killed the radio star.
Pictures came and broke your heart.
MTV and music videos
Many of the earliest MTV videos came from Great Britain. The
effect of MTV and music videos can be seen in the British band
Duran Duran . This band had great visual appeal and made
interesting videos but was not receiving radio airplay as of 1981.
Showing of the bands videos on MTV made it immediately
popular.
MTV and music videos
The careers of many artists, including Madonna, Michael
Jackson, Prince, Peter Gabriel, and U2, as well as Duran Duran were
promoted by MTV
Music Videos today
Music videos are central to the marketing of popular music
MTV continues to be dominant and now reaches more than 320
million TV sets in 90 countries over 5 continents
Downloading of videos off the internet is now common and this
is seen as a threat to the dominance of MTV
Cost of CDs
Marketing of music is all important in popular music and new
releases need a music video and TV time as well as music time
Note how much of the cost of a CD goes into marketing and
promotion(this would include the video) and how much to the
artist