Music video - why we make them

Music Video Production

Welcome to a new unit

In this unit you will:

• Learn the different reasons why music videos are made

• Learn how music videos are made

• Plan a music video

• Film & edit a music video

By the end of the unit

You will have produced:

• 2 written reports on music videos

• 1 pre-production portfolio

• 1 final video, edited

What is a music video?

Task

Working alone:

Brainstorm the different reasons why you

think music videos are made…

5

minutes

Whole class feedback

Make profit

To get across a message

Paid work for the crew

But the main reason is

promotion

What do we mean by

promotion?

But what is it we’re

promoting?

Is it the single?

Is it the album?

Is it the music video itself?

Is it products in the video?

The music video helps to advertise the

products which form the artists brand

Artists

brandAlbum Single

Music video merchandise

Task 1

Working alone

Watch the following 3 videos (on

Moodle) and evaluate their purposes,

writing up your findings:

1. Little Mix - DNA

2. Macklemore – Same Love

3. Britney Spears – Hold It Against Me

45 mins

Whole class feedback

What different outlets do we get

music videos from?

Task 2

Working alone

Brainstorm all the different places you

can watch music videos. Explain why

you think there are more places to

watch music videos now, and why that

is a good thing.

15 mins

Whole class feedback

Task 3

Read the article here to find out how

artists make money putting their videos

up on YouTube.

In pairs write out all the different ways

you think an artist could make money

through their online video platforms.

15 mins