Music video – individual research and presentation

DIGI-PAK ANALYSIS

The image of the artist enables the audience to visualise and know who the album is produced by. He is positioned towards the right of the front cover and is seen clearly.

The name of the artist is placed next to the name of the album which enables the audience to acknowledge who produces the music. It may also appeal to any fan groups of this artist. The font is quite unique and makes the name of the artist stand out.

The name of the album is unique as it identifies the album. It also is shown as a logo and positioned near the bottom left of the cover which also makes it stand out. The purpose of it being the colour blue could mean that the songs in this album are calm and relaxing.

The image blurred out in the background depicts an urban setting which may suggest his songs are produced for an urban audience.

The genre of this album is pop so it may relate to all pop lovers

The colours of the background are quite bright and naturalistic which may suggest his songs are relevant to the real world and may appeal to the audience.

FRONT COVER

INSIDE PANESSynergy with product – it provides a mobile ringtone for the audience to purchase.

It gives specific codes for the audience to text when purchasing a ringtone.

The purpose of this is to provide the audience with extra marketing information.

The presentation is quite simple and neat which makes it easy for the audience to follow instructions.The content is

to provide the audience with something extra they can enjoy.

Information about the terms and conditions of the product shows it’s professionally made.

The name of the artist is shown which is useful because when it is stacked on a shelf, it can easily be identified on the spine.

It shows the record label which is named ‘Interscope Records’ which identifies who marketed and published the album.

The name of the album is this time spelt out instead of having just the number – the purpose of this could be down to the simplistic looking effect of the front cover.

Spine

The colour blue of the fonts and background adds to the calm, relaxing mood which is set for the audience.

BACK COVERThe song list is shown so the audience can identify the name of each track. If the audience has a personal favourite song they can skip to it straight away by looking at the track number. It also includes bonus tracks which gives the audience something else to listen to and enjoy.

Contains record label information which tells us extra information about the record label itself. It also contains terms and conditions making the audience aware of restrictions.

Includes the names of the executive producers which gives the audience added background information to the making of this album.

The background of the back cover is also the same as the front cover.

The name of the album is once again shown.

Contains a barcode which identifies the product information