Music video branding research

Music video branding research

Ed Sheeran

LogoThroughout all of his albums, website designs Ed has stayed consistent throughout and they have all incorporated this typography and font. This allows it to become memorable to the public. As it is a hand-written style font it gives off a personal feel and perhaps laidback too. As Sheeran’s personality is like this, it creates that connection between his iconic logo and himself.

FashionEd Sheeran generally dresses casually (checked shirts, t- shirts, jeans), unlike many high-profile celebrities/artists. I believe this is because he does not care too much about what others think of him and again, gives off a genuine and laidback impression which is what he wants to portray.

Social networkingThrough many of Sheeran’s tweets and instagram posts, we can see that he is very genuine and also has a good sense of humour. Before his break he also used to interact with fans a lot and this enables him to have a connection with a loyal fan base that supports him.

PicturesFrom these pictures of the Ed Sheeran we can tell that the artists is pretty laid back. Sheeran is particularly known for his range of tattoos, almost both of his arms have a full sleeve of tattoos. These tattoos are instantly recognisable due to the bright colours and symbolism of them. A lot of Sheeran’s brand name has came from his unique ginger hair, due to the fact that he has embraced it since the beginning of his career. This adds to his personal style and sense of self. Furthermore it makes him stand out.

How do they speak in the media

https://youtu.be/KyqFpbkj9BA

Kygo

LogoX” logo looks like various graphic elements (icons, initials, dates, heraldic symbols) that are placed around “X” sign. The crossed components can take different sizes, shapes, so as the symbols inside them. This type of logo is also called hipster logo, X logo or just crossed logo and looks like a big X with objects and types arranged around it. The Norwegian DJ’s logo is quite original but it is easy to identify who the artist is from looking at it

FashionThe artist normally wears a snapback hat. Which whenever he is in public he is always seen wearing one. The DJ also wears a casual T-shirt and jeans. From the clothes the artist wears we can see he a normal everyday person because he doesn’t wear expensive clothes.

Pictures

From these pictures of Kygo(Kyrre Gørvell-Dahll) we see that he’s a nice personality because he always seems to be happy in a lot of his photo’s. he also seems to be wearing a snapback hat in a lot of photo’s suggesting he’s got his own style when it come to fashion. In one of these pictures the Norwegian DJ looks quite serious in one of these pictures suggesting he likes to take is music serious as well as his appearance.

Social networking From both of these social media posts we can see that the artist want to connect with his fans because of the way speaks to them. He also like to get his fans involved into buying is own clothing brand. This is a way of the DJ to be more closer to his fans.

How do they speak in the media

https://youtu.be/Dwcg_m7BWAo