Auteur Theory This theory was first put forward in the 1950s-era by François Truffaut and states that a director's films reflect that director's personal creative vision. As if he were the primary "auteur" (the French word for "author"). The author's creative voice is distinctive enough to shine through all kinds of studio interference. In some cases, film producers are considered to have a similar "auteur" role for films that they have produced.
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Auteur Theory This theory was first put forward in the 1950s-era by
François Truffaut and states that a director's films reflect that director's personal creative vision. As if he
were the primary "auteur" (the French word for "author").
The author's creative voice is distinctive enough to shine through all kinds of studio interference. In some cases, film producers are considered to have a similar
"auteur" role for films that they have produced.
Michel GondryAn example of an Auteur in music videos is
Michel Gondry.
Over the course of his career he has directed motion pictures including Be Kind Rewind and
Eternal Sunshine of The Spotless Mind.
He has also worked with many established artists on their music videos including Kylie Minogue,
Belinda Carlisle and Paul McCarthney.
Micheal Gondry's Auteur Signature
After watching a selection of music videos that have been directed by Michel Gondry I believe I have found
his auteur signature.
In all of his music video there is;
→ Technical Wizardry that the audience is marveled by,→ Dependence on the audience watching the entire
video,→ A repetitive nature,
→ Usually shot in one single long take rather than short, sharp cuts.
It has a certain amount of technical wizardry involved in the post production of the music video. This makes the audience watch and wonder how he did it.
It is also repetitive in nature.
Mio Doi Todd – Open Your Hearthttp://www.youtube.com/watch?v=M8QgeESiPZA
The final video I studied was Mio Doi Todd – Open Your Heart which also shows signs of Michel Gondry's Auteur Signature.
→ The video uses optical illusions to stun and baffle the audience into wondering how he does these things.
→ It is mostly shot in long takes, sometimes longer than forty or fifty seconds.
Kayne West – Heard 'em Sayhttp://www.youtube.com/watch?v=elVF7oG0pQs&ob=av2e
→ In this video it is mainly filled with cartoons and black and white drawings. The audience wonders how this is done as the cartoons move, sing and speak along with the song which is a key fact in Gondry's auteur signature.