Music Video Analysis Britney Spears- Oops I did it again: In this essay I am going to be analysing one of Britney Spears’ hit number 1 singles, “Oops I did it again”. I am going to discuss some interesting points on this video but mainly base my essay on gender representation. This video starts off with what seems like the screen of a computer which is displaying images of space and reads ‘ENTERING MARS ORBIT”. There is also a non-diegetic sound of a computer loading. This sets the scene for the music video as it informs the audience that the video is based on Mars and we know technology is involved as the information was shown on a computer. We then see and astronaut on mars communicating back to base after finding a space rock with Britney Spears’ face on it, which introduces the artist to the audience. Following this, there are extreme close ups of Britney’s face parts such as the mouth and the eye. This is used because these two facial parts are seen as a turn on to men. This is representing woman as objects to men because all that was shown were these two facial parts and there is a jump shot back to the astronaut who is looking at her in awe. The fact that they are on Mars connotes that women are invading men’s privacy and play a major part in men’s lives. This is because Mars is known as ‘the planet in which males come from’ but yet Britney was found on the planet who is a female. There is then a panning shot of Britney Spears body, with the camera moving from down to up. She is wearing a tight red jumpsuit and standing in a provocative position. This can be considered to be a tease to the men because she is showing them her provocative body and jumpsuit but the camera doesn’t reach her face. A jump shot is then shown of her cracking a metal chain whip. I think Britney was suggesting that although she as a woman may be looked at as an attractive object, she can still have the control over a man and what he can get from her. As soon as the whip is cracked the drumbeat of the song kicks in and Britney and her dancers break into an upbeat dance routine. This gets the attention of the audience because before this part all the camera movements were slow and there was no music playing so the audience would expect a slow paced song or a gradual lead into the