Music video analysis

Music Video Analysis

Bethany Dobson

Questions

1. How are the band/artist represented?2. What is the relationship between the lyrics

and the artist?3. What is the relationship between the music

and images?4. Are there any inter- textual reference to

other media forms? If so who/what?5. Is it possible to see any common features in

music videos?

I am not a robot- Marina & The Diamonds

1. In the video Marina shows a variety of characters but only one which really portrays who she is, the video presents characters which hide who she really is, which indicates a message that Marina is a “No-One” or that she just wants to “Blend In” or it could just state the obvious that she can be whoever she wants to be and its not a robot.

2. In part of the song with the lyrics “ I’m vulnerable” the artist portrays a facial expression of pain and exhaustion which represents vulnerability.

3. Marina performs certain actions which go at the same time as the beat and also the cuts match the beats.

4. The video has no use of CGI, the only techniques use is the reversing clip, where the video follows marina smudging her face paint to its perfect, which is the opposite to how it was filmed.

5. The use of costume and make up and hair was used a lot, the difference with this video was that everything was practical and involved just the one person, Marina.

Your Love Is My Drug- Ke$ha

1. Ke$ha is resented very casual and feminine by wearing a cream loose crop top and shorts with cow boy boots.

2. The cuts switch exactly on the beat, keep each clip short and effective which keeps the audiences attention.

3. The video of “Your Love Is My Drug” includes cartoon drawings, created on the computer.

4. The video shows Ke$ha with a male companion showing a story. Also Ke$ha is seen wearing glow in the dark paint which is rarely used in music videos which makes this video so unique and effective. Cartoon drawings are included on the video which makes it unique and more effective.

5. Tells a story of love and also seen with a male companion.

Countdown- Beyonce

1. Beyonce is presented quite masculine however looks feminine with the figure hugging costumes worn throughout the video.

2. The lyrics “falling” in the music are presented/ acted by Beyonce in the video with a facial expression showing fear.

3. The cuts change exactly on the beat this captures the audience attention because the cuts and transitions are so effective to watch.

4. Beyonce stands in front of a green screen where in the video the colour of the background continuously changes along with her costume which makes the video more creative (in such a simple form) and makes it exciting to watch.

5. The video shows Beyonce wearing many different costumes, make-up and different hairstyles which helps to portray different settings and also time settings i.e. 60’s, 70’s and 80’s.

Domino-Jessie J

1. Jessie J is presented slightly outrageous and odd with the unique choice of clothing, (Batwing arms and masks)

2. Jessie J portrays the lyrics with actions, facial expressions and she also dances throughout the video.

3. The dancing, the cuts and the transitions all perform exactly on the beat.4. In the video the background “wallpaper look” moves, method of CGI.5. The music video uses a good variety of make-up, hair do’s, costume and

dancing.

Katy Perry- Teenage Dream

1. In the video Katy Perry is portrayed as young, casual and normal (avoiding the celebrity OTT look)

2. In the video the story shown is youngsters having fun at a party and 2 characters in love, the artist, Katy Perry performs the lyrics like she means it which makes the video believable and more serious.

3. The dancing, the cuts and the transitions all perform exactly on the beat.4. The music video tells a story of a female and male in love reliving their

teenage years.5. The common feature seen in most videos that is also seen in this video is

a male companion.

Single Cover- I Am Not A Robot Album Cover- The Family Jewels

Marina And The Diamonds

I Am Not A Robot- Single Cover

The image looks like it has been cut of a magazine which indicates that Marina is famous, glamorous and an idol towards other people. Also the image only reveals her without any clothing which can put ideas into peoples minds suggesting nudity which could help attract a male

audience.

The text surrounds the image of Marina which represents a frame making people look straight at her.

The colour of the font does stand out however doesn’t over shadow the main image of Marina.

The background is plain and simple which is good because it encourages both the text and the image to stand out more. Also it doesn’t distract the audience from the main image.

Album Cover- AnimalSingle Cover- Your Love Is My Drug

Ke$ha

Single Cover- Countdown

Album Cover- 4

Beyonce

The background is white, ( plain and simple) which is good because it encourages both the text and the image to stand out more. Also it doesn’t distract the audience from the main image.

The colour effects used on text could represent the incredible special effects included in the

The image of Beyonce shows her wearing a “bike” costume which will encourage fans who share an interest in bikes.

Slight collision with the advertisement along the bottom of the poster because the advert matches the same colour as the background, red.

Album Cover- Who You Are

Single Cover- Domino

Jessie J

Single Cover- Teenage DreamAlbum Cover- Teenage Dreams

Katy Perry

La Roux- Poster

Bright colours layed behind the text helps the text to stand out, helping the message to stand out more.

Red hair showing individuality for the artist which encourages an audience who are known to be different, who might find La Roux inspiring because she's so confident and comfortable to be different and to set the trend of short coloured hair.

Dark background encouraging all the main features to stand out.

The background shows the setting of a city which could encourage a target audience from the city.