Music promotion lesson 1

Good morning!

Advanced Portfolio in Media

Three little questions…

• What was the first album you bought/owned?

• What is the most recent album you bought/owned?

• What is your favourite album?

In this lesson you will…

• Learn what you will be doing for your Advanced Portfolio.

Advanced Portfolio

Your task will be to research the music industry and produce a campaign to promote an album release which includes your very own music video and two of the following: a digipak, a magazine advert or a website.

You will have to carry out research on existing products, carry out audience research, make detailed plans and then produce your final products. You will then evaluate your work.

You can work in groups to produce the products but you must submit your own portfolio of evidence for the work you have done.

Completion

To complete your project you must submit:

Complete research and planning documentation – presented via a blog

Complete electronic copies of your video, digipak and advert – you should also put these files on your blog

Evaluation - presented in a blog.

Marking

Your coursework will form 50% of your overall grade

You will be marked out of 100

You can get up to 20 marks for research and planning

You can get up to 40 marks for your video production

You can get up to 10 marks for each of your digipak/advertisement/website. You can get up to 20 marks for evaluation

Planning

Research into similar products and a potential target audience.

Organisation of actors, locations, costumes or props.

Work on shotlists, layouts, drafting, scripting or storyboarding.

Time management may be very poor.

Care in the presentation of the research and planning.

Skill in the use of digital technology or ICT in the presentation.

Communication skills.

Production

Ability to hold a shot steady.

Framing a shot appropriately.

Using a variety of shot distances as appropriate.

Shooting material appropriate to the task set.

Production cont.

Selecting mise-en-scène.

Editing so that meaning is apparent to the viewer.

Using varied shot transitions, captions and other effects selectively and appropriately.

Using sound with images and editing appropriately.

Evaluation

Understanding of the forms and conventions used in the productions.

Understanding of the role and use of new media in various stages of the production.

Understanding of the combination of main product and ancillary texts.

Understanding of the significance of audience feedback.

Skill in choice of form in which to present the evaluation.

Ability to communicate.

Use of digital technology or ICT in the evaluation.

Timescale

You will have two terms of college time to complete the project.

Planning, production and evaluation have all be allowed a set amount of time.

I will guide you through each process and give you details of deadlines as we progress through the project.

First Steps

bridgea2media.weebly.com

Research different blog sites and styles of blogsthis will not take long – you used blogs last year and know what you need (blogger/blogspot is very reliable, wix is a bit flash but temperamental)

Homework

You need to:

Research different blog sites and styles of blogsthis will not take long – you used blogs last year and know what you need (blogger/blogspot is very reliable, wix is a bit flash but temperamental)

Set up your blog and give me the address

Write your first entry:who you are?what you did for last year’s coursework?what sort of music are you interested in?

First Steps cont...

Respond to the brief

What does a promotional package for a new album look like?What is a digipak? What elements make up a typical music video?What do typical magazine adverts for new albums look like?

Do some research and add it to your blog as a short post

Come up with an idea: NOT just for a music video, but for the whole packagepost your thoughts on your blogyou will be put in a production group soon and need to pitch your ideas

Response to brief…

• Who are you?• What are your interests in media/music?• What did you do last year for your Foundation

Portfolio?• What have you been asked to do for your

Advanced Portfolio this year?• What is a promotional package?

• Home/Research/Planning/Production/Evaluation