Free Poster - Free things are always well received and those whom are likely to buy a magazine, Large Masthead – This is generally the first thing that the audience will see. It being so bold and red would draw the readers Female Looking at Camera – Humanises the magazines and allows an attachment to be created with the audience and the subject. Also it makes the Competition The Inclusion of a competition makes people feel excited about buying a magazine and may specifically chose this one due to the sinning Clear Band Name- This makes it easy for those specifically interested in the band to find the magazine. Also the interesting font may invite Red on Black Text with Alternate Bands On – Not everyone that reads the magazine may like the cover band. In retaliation to this, the red on black alone would draw readers attention as it stands out. This then invites the Allowing people to fulfil dreams – Many people would relish in the opportunity to meet their favourite band. Giving them the opportunity to do so would sway the masses Colour Scheme- This colour scheme would be the standard throughout every issue of ‘Arena’. This would allow the reader to easily identify the magazine. Also the colours are relatively Simplistic Nature- The simplicity of the magazine layout with its avoidance of cramming makes the magazine feel neat and professional.