Music in Advertising: How to Be Strategic about Your Background Music

How to Use Music to Persuade The psychology of songs in advertising

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HOW CAN MUSIC IMPACT SALES?

Our brains respond more to melody than to language. It’s a primitive trigger.

As a result, music heavily influences things like mood, arousal and emotion.

And emotions drive decisions, like whether to buy a product.

WHAT TYPE OF MUSIC WORKS BEST?

Fast music attracts attention.

But it can also steal focus away from your key message. So take care with tempo.

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Classical music encourages spending in wine shops and restaurants.

In retail and grocery stores, fast, loud music increases both shopping speed and spend.

Music evokes positive emotions when it fits well with other ad elements. It’s all about context and balance.

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Sources:

acrwebsite.org coms.hkbu.edu.hk

le.ac.uk nicolas.gueguen.free.fr psychologytoday.com

usc.edu

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