Music

Group 5 • Deepak Chawla- UB30090378• Tasleem Sherwa- UB30088402• Bharath Reddy- UB30089298

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Introduction

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Music Industry

The music industry or music production includes compositions, recordings and performances of music. (Rusbiz Librarian, April 24 2006).

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T-Series• Founded in 1982 by Late Shri Gulshan Kumar.

• Initially, as an Audio Cassettes Recording Business.

• Offers three technologies via their website:

Online File Sharing (Music)

E-Commerce

ECRM

T-series, (2009)

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Technologies Used

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What is Online File Sharing ?

• Allows internet users to share files.

• Access from anywhere in this world.

• Via computer or mobile phone.

There are two type of File sharing. CentralizeDecentralize.

(BPI British Record Industry, 2012)

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Centralized Online File Sharing

http://www.vuze.com/corp/technology.php

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Decentralized Online File Sharing

http://www.vuze.com/corp/technology.php

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What is E-Commerce ?

• E-Commerce refers to the buying and selling of goods (products and services) via the internet.

• Use in all technologies such as marketing, Supplier Change Management and Online transaction processing.

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What is ECRM ?• Stands for Electronic Customer Relationship

Management.

• Strategy used to learn more about the customers’ needs and behaviours in order to develop stronger relationships with them.

• Shopping patterns and behaviours as a conduit for different business model special ly B-2-C transactions

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Benefits of Technologies for IndustryOnline file sharing. Data updating and maintains is easy. Generate twin sources of revenue. Reduce CD/DVD Manufacturing costs & man power. Access & share important files 24/7 from any web connection.

E Commerce Increase in revenue. Improvement in the efficiency of transaction processes. Support the launch of new products through the website. Convenient Purchase.

ECRM Help to build better interaction with customer. Help to work according to customer needs. Prompt Service. Customer satisfaction

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Benefits of E-commerce• Allowed people to carry out business

without the barriers of time, distance, cost, physical effort etc.

• Reduction in buyers sorting out time• Less time is spent in resolving invoices• Reduces delivery time• Reduces labour cost• Reduces document preparation

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Benefits of ECRM•Changed the shopping patterns in T-series •Increased Quality of the services •Increased customer convenience•Made customers repeat shopping•Made communication very easy•Reduced cost of communication

T-series, (2009)

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Benefits of Online Sharing

• Benefitted T-series for advertising their own movies, albums for marketing.

• Social democracy• Biggest advantage is Customer

convenience• Reduce CD/DVD Manufacturing costs

& man power.

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Advantages for Organization• ROI• Competitive Advantage• Customer Convenience• Meet demand from suppliers• Streamline Operations

(Wallace Wang, October 25, 2004)

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Demonstration of technology use for T-Series

• Online File (Music)Sharing.• E-Commerce• ECRM.

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Challenges in 3 Technologies

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Online file sharing. Uploading and downloading speed. Technological limitations. Digital Piracy. Lack of adequate security.

E Commerce Limitations of the available bandwidth. Low level Transaction Security. Lack of Trustworthy systems for authentication and certification of payments. Taxation government laws. Credit Card penetration.

ECRM Lack of trust in sharing customer information. Hacking the server. Absence of physical interaction. Misunderstanding the customer problems.

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Future Prospective of 3 Technologies

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Online file sharing. Improvement in the technology. Better bandwidth. Expansion of usage in the industry. Cloud.

E Commerce Incorporation of QR Technology and Virtual Shopping. Better Security. New payment systems such as E Wallet and E Cash. Acceptability by customers and government. Use in the every aspect of the industry.

ECRM Increased Trust in sharing information by the customers . More customer interaction. Better and secured Technology.

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Conclusion• Better Technology and Performance.• Customer Satisfaction and Interaction.• Convergence.• More Exposure using Social Media.• Decrease in illegal downloads.• Technologies in infant stage.

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Reference• Bharati Dubey, (Aug 25, 2009), Delhi high court orders

Zee to pay T-Series, Retrieved on 25th May, 2012 from http://articles.timesofindia.indiatimes.com/2009-08-25/mumbai/28180970_1_t-series-zee-network-zee-officials

• Rusbiz Librarian, (April 24 2006), Music Industry Retrieved on 20th may, 2012 from http://library.rusbiz.com/article_index.html?id=3186.

• BPI British Record Industry, (2012), File-sharing Retrieved on 15th may from http://www.bpi.co.uk/digital-music/article/online-faqs.aspx

• Wallace Wang, (October 25, 2004), Steal This File Sharing Book: What They Won't Tell You about File Sharing, USA, William Pollock

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Thanks.

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