Museums on the Social Web - uniba.sk...Dos and don'ts on Facebook across museums Facebook as a communication tool of Greek Archaeological Museums Alex Espinós(2015). Museums on Twitter:

Museums on the Social WebAndrea Kárpáti, Visual Culture Research Group of the Hungarian Academy of Science and ELTE

University [email protected]

Kelly, L. (2008). Museum 3.0: Informal learning and social media

Kelly, L. (2008). Museum 3.0: Informal learning and social media

Kelly, L. (2008). Museum 3.0: Informal learning and social media

Museum generations

Museum 1.0First Generation Museum / Science CenterCollection cases, static displays, object centeredMutter Museum Museum of Fine Arts, Vienna

Museum 2.0Second Generation Museum / Science CenterCollection cases with push buttons and cranksMuseum of Science, Boston Uffizi, Florence

Museum 3.0Third Generation Museum / Science CenterOpen ended, multi-layered and visitor centric• Exploratorium Tate Modern

Planning Web 2.0 applications

Compulsory Social Web palette: blog, Facebook: exhibition website on gallery home page, YouTube channel

Also useful: Twitter, image collection sites (Flickr, Pinterest, Instagram) – visitors do not normally access, their attention has to be channeled

Human resource needed: minimum 5 hours per week per platform in content is provided for web developers

Cross-links: access can be multiplied

Social Web channels on museum websites

Facebook: keeps track of museum life

Twitter: provides up-to-date information (beware of infrequent use in some countries!)

YouTube: dedicated channel to temporary and permanent exhibitions

Instagram: share series of images about artists and events

Effective strategies of Facebook use

Use video - take your fans on exclusive tours, use 360 video for immersive experience

Frequent posts: 3–5 times a day is too much, oncea month results in loss of audience

Give sneak-peek: document how an exhibitioncomes to life through blog entries featured on FB and short films

Design for cell phones, upload videos directly to Facebook rather than using a link, so that content plays automatically.

Stories are significantly more memorable than any other form of communication.

5 Effective Facebook Strategies for Museums - ActionSprout!

Planning a Facebook profile for an exhibition

News: 4-5 lines of catchy, illustrated text

Events around the exhibition

Comments commissioned from curators, experts, museum educators

Image collections on Instagram linked

Personal messages: „friends” (visitors frequently visiting the page) greeted, Friends of the Museum invited

Group organisation based on age, interest, participation in programs (e. g. adolescents, science teachers, cultural tour participants etc.)

Museum blogs

URL

Museum PR

blogsSteampunk Art @ Oxford

Visitor blogsAdolescent visitors’ museum blogs

Curator blogs:

100 best curator blogs

Victoria and Albert Museum, London

blog

The curator – Blogger

Museum blogs

Blog types and functions

Exhibition advertisement: written by

marketing staff. Genres:

„teaser” about the development of the

show

„trailer” – a guide through the exhibition

Critics’ views: external expert opinion

Museum diary: images and anecdotes about

te life of the museum, written by volunteers

and junior staff

Examples for curator blogs

100 best curator blogs Curator blog, Victoria and Albert Museum, LondonThe curator – Blogger

URL

Exhibition blogs

Looking at animals – Getty Museum

Steampunk Art @ Oxford

Home invasion – filmed exhibitions on the

New York Film Festival

British Academy of Science, Summer Science program blog

Europeana blogs

Behind the scenes on new projects Content description of digital collections entering

the archive l Feature story interesting stories of the day Meeting Europeana portraits of Europeana staff

and people contributing to the collection Ministers on Europeana cultural decision makers’

views on museum issues Musings: curators about life events (not just art) Technical media issues of the digital collection, tips

for its use Competition about important European jubilees

and other events

http://www.koltotoll.hu/ in

Hungarian,

with nice images, based on the

Petőfi exhibition at the

Petőfi Literary Museum

Bloggersabout

museums

http://museumblogger.blogspot.hu/

YouTube channels and vlogs of museums

Channel = collection of ALL videos of theinstitution on one site – very important for access, e.g.: Virtual Museum - ARTtube - online videókmúzeumokról

Videoblog = created by museum staff, e.g. : Ludwig Museum, videoblog

Technical level not so important, main objectiveis to be interesting, authentic, personal , withhigh scientific accuracy

Exhibition documentaries can be used in vlogs

Mikroblog and news

channel: Twitter• Exhibition opening time and venue

• Website of new shows

• Information on new, important, expensive acquisitions and upcoming shows

• Cultural programs on site

• Cultural programs related to the current show elsewhere

• Programs for children and youth

•New programs offered for trial

• New publications, newsletter issues with links

• UNEXPECTED EVENTS like temporary closure

• CHANGES in opening / closing times

• Sales in the museum shop, new dishes in cafe

Two museums are having a fight on Twitter and it's gloriously informative.

Tweeting museums – good examples

A journal for museum

educators:

Museum Education Monitor Twitter

Free advertisement option

for small museums :

Station Gallery,

Whitby, US on Twitter

URL

Museums on the web

MuseumNext

conference series

on the future of museums

Museum 2.0: An Open Letter to Museums on Twitter

Twitter for Museums - MuseumNext

Listening – every day you should do a search on your museum name

and look at what people are saying about your institution – are they

asking a question which you can help them to answer?

Broadcasting – you should broadcast two or three tweets a day. I

recommend that you plan the majority of these out in advance with

themes like Museum Fact Monday, Guess the object of the day, Behind

the scenes pictures of an exhibition being built or links to video of an

event on YouTube. Asking questions is another great way to encourage

your followers to engage with your museum – if you’re wondering what a

particular audience group would like from you, why not ask them?

Replying – you should set aside some time every day to reply to

messages on Twitter. You should also discuss with your colleagues

issues such as how you will respond to negative feedback. Most

museums have guidelines for dealing with complaints offline and these

just need to be revisited to consider how they can work on Twitter.

FlickrMuseum of Flickr

San Diego Air & Space Museum Archives' Photostream

National Media Museum's Photostream

Museum of Photographic Arts Collections' Photostream

Museums on Flickr 2

Museum of FlickrSan Diego Air & Space Museum Archives' PhotostreamNational Media Museum's PhotostreamMuseum of Photographic Arts Collections' Photostream

Community of public photo archiveson Flickr

Planning a Flickr image collection

1. Flickr galleries: main

works of art or themed

collections?

2. Selection of images:

curator + educational

specialist

3. Order of images and

quantity: most important

decisions

4. Accompanying text

5. Collaborative options:

soliciting debates,

moderation of comments

URL

URL

Full social web palette: a journal and a museum

Museum Education MonitorWebsiteFacebookTwitterPinterestBlog

Station Gallery, WhitbyWebsiteFacebookTwitterYoutubeBlog

Spreading Web 2.0 content: QR kód

QR = Quick Response.

A mobile phone application to send links

In exhibition info tables and flyers, it can add external content easily

Images in the code: reference to content

QR code placement 1

In museums: Posters, souvenirs, entrance tickets

QR code placement 2

AR = augmented reality. Majr functions:

to show an object from all angles

to provide context – show environment

to enrich a scene

Content placement: AR code

Museum apps

Science Museum, London: telefonos applikációk

Easy to update, free,

BUT its development is

expensive

Edutainment content:

connected to an

exhibition

Age based

development as

generations have

different multimedia

skills

Can be a present after

website registration

Data colelction option

Pokemon collection: a useful outdooredutainment application

Pokemon at the new-yorki Modern Art Museum

5 Effective Facebook Strategies for Museums - ActionSprout!

We Are Museums - Home | Facebook

Top Museums - Facebook Ranking: Insights and Statistics

Dos and don'ts on Facebook across museums

Facebook as a communication tool of Greek Archaeological Museums

Alex Espinós (2015). Museums on Twitter: Three case studies of the

relationship between a museum and its environment. MW2015, Museums and

the Web Conference.

Two museums are having a fight on Twitter and it's gloriously informative. New

Statesman, 10 September 2017

Langa, Lesley A. (2015). Does Twitter Help Museums Engage with Visitors?

Richardson, Jim (2010). Twitter for museums.