RESPONSIVE DESIGN: BEYOND THE SCREEN BRAD BAER Bluecadet | EMILY FRY Peabody Essex Museum | DANIEL DAVIS National Museum of the American Indian Museums & the Web | April 4, 2014 Creating interactives that are location, time, preference and skill responsive
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Museums and the Web 2014: Beyond the Screen: Creating interactives that are location, time, preference, and skill responsive
This workshop was given by Bradley Baer of Bluecadet, Daniel Davis of the National Museum of the American Indian, and Emily Fry of the Peabody Essex Museum at the 2014 Museums and the Web Conference in Baltimore, Maryland. The presentation discussed giving museum visitors What they want, when they want, and how they want using various examples from various industries. The full paper can be found at: http://mw2014.museumsandtheweb.com/paper/beyond-the-screen-creating-interactives-that-are-location-time-preference-and-skill-responsive/
When we think of Responsive Design, a singular experience on various screen sizes is what most often comes to mind. However, it's equally important that interactives are designed to be responsive in regards to location, time, preference, & skill. Using examples from several museums and related industries, this talk will inform participants on how they can more effectively work with staff and vendors to design sites, apps, touchscreens, and environments that better respond to patrons.
Location-based The success of push notifications and apps like Foursquare show us the importance of geo-location. By creating experiences that cater to a visitor's location we not only improve wayfinding but also make sure guests don't miss out on a nearby friend or something of interest.
Time-based When we think of how many visitors experience museums, we realize that patrons typically allow a certain amount of time. While this might be an hour or a day, the goal remains to provide them with an experience that leaves them wanting more. Time-based designs can help craft bespoke experiences for each guest and even help them coordinate transportation to and from the venue.
Preference-based Whether it's language preference, how we like to receive information, or even specific styles that we're drawn to, preference-based experiences help get the most out of a visit without having to dig through information that isn't of interest. While this concept is relatively new to museums, other industries from athletics to air travel allow us to make several decisions well before events.
Skill-based One can look at a television remote to see the importance of "skill-based" design. While there is a portion of the population that uses every button, there are just as many that use only basic functions like power, volume, or channel. Technology and video game companies are now creating systems that allow users to select a skill level to provide a custom display without excess information.
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Transcript
RESPONSIVE DESIGN: BEYOND THE SCREEN
BRAD BAER Bluecadet | EMILY FRY Peabody Essex Museum | DANIEL DAVIS National Museum of the American Indian Museums & the Web | April 4, 2014
Creating interactives that are location, time, preference and skill responsive
1. An Introduction
The basics of the discussion
2. Worksheet/Exercise
Try out the process for your own museum
3. Digital Petting Zoo
Try out the various interactives mentioned
4. Discussion & Questions
Discuss findings and get feedback
#BEYONDTHESCREEN
1. An Introduction BRAD BAER Bluecadet
49% of words get read on average
of a 110 word web page
28% of words get read on average
of a 593 word web page
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press (January 1, 2014)
“WE WANT TO
MAKE THE BEST
FOR THE MOST
FOR THE LEAST” - Ray & Charles Eames -
(Now with technology)
WE WANT TO GIVE PEOPLE WHAT THEY WANT, WHEN THEY WANT, & HOW THEY WANT.
The “Idea” Person An attraction to concepts, abstractions, & facts
The “People” Person Attracted to personal and emotional connection
The “Object” Person Loves to look at artifacts and their descriptions
The “Physical” Person Likes to do things
Andrew Pekarik and Barbara Mogel’s IPOP Personas
AVERAGE ATTENTION SPAN IN 2000
AVERAGE ATTENTION SPAN IN 2013
12 seconds
8 seconds ?If your guests only takes away one
thing, what do you want it to be?
3. How do they want it?
2. When do they want it?
1. What do they want?
Asking the correct questions:
3. How do they want it? Focusing on the specific format they prefer receiving new information. One example might be viewing images as opposed to text, another might be viewing it via a tablet as opposed to a projection.
2. When do they want it?
1. What do they want?
!
Asking the correct questions:
3. How do they want it?
2. When do they want it? allowing visitors to experience something on their own time. This could mean dwell time (how long they spend at a specific piece) or what time of day they want to interact with something.
1. What do they want?
!
Asking the correct questions:
3. How do they want it?
2. When do they want it?
1. What do they want? Individually curating offerings based on specific preferences, tendencies, skills, or interests.