Tuesday, April 23 Museum Website Development
Dec 02, 2014
Tuesday, April 23
Museum Website Development
• Responsive
• Adaptive
• Mobile Optimized
• Geo-Location
TrendsDesigning for Mobile
TrendsShift Toward HTML5
* Source: www.piehead.com
• Optimized for touch screens• Quick and easily accessible• Contain short, bite-sized bits of info
TrendsApp-Like Widgets
• Optimized for social sharing
• Short, quick, compelling way to communicate
• Brand building and engaging
TrendsInfographics, Illustrations, and Animations
TrendsVideo Domination
• Will become the primary driver of SEO
TrendsParallax Scrolling
“Sticky” Navigation
Trends
• Intuitive
• Engaging
• Dynamic
***To Be Effective, A Website Must Be:
• Open source
• Distributed authorship
Best PracticesContent Management System
• Simplify and prioritize navigation
• Encourage self-identification
• Quick links
• Site search
• Footer
Best PracticesUser-Friendly
• Uncluttered homepage
• Dynamic feeds
• YouTube
• Interactive features throughout
Best PracticesContent Strategy
• Calls-to-action throughout
• “Join” button
• Contrast and appear “clickable”
• Multiple pathways to reach membership pages
Best PracticesConversion Focus
• Identify navigation weaknesses
• See what they’re drawn to
• Watch them engage with interactives
Where To Start?Usability Testing
• In-page analytics
• Browser and device
Best PracticesGoogle Analytics
• Google Goals
Best PracticesConversion Tracking