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Museum PR Out of Nothing by Kate Rosser

Apr 08, 2018

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  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

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    Something outof nothing?

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    There is never nothing!

    So, what can you do to stay in

    the news?

    A few examples showing our approach

  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

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    Have fun withyour product!

    Newsagenda

  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

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    Competitions

  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

    5/11

    Press/curatorial collaboration

    Always

    getcr

    eate

    intere

    stingim

    ages!

  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

    6/11

    Regularslots

    and

    editorials

    chedules

    Findoutwhat

    peopleare

    writingabout

  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

    7/11

  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

    8/11

  • 8/7/2019 Museum PR Out of Nothing by Kate Rosser

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    Tools

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    Tips Hook into news agenda.

    Competitions.

    Place to showcase PR stories.

    Regular slots / editorial schedules.

    A-Z of organisation.

    Whole offer.

    Get out of your office Personal service.

    Never sell-in a story that is never going to run.

    Ask for their opinion.