Museum as Platform: Envisioning Visitors as Creators & Contributors
Jul 14, 2015
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Installation View of Smithsonian Photography
Exhibition Art Section, by Thomas Smillie, SIAHayden Survey Party Picnicking, by William Henry
Jackson, 1872, Smithsonian Institution Archives
Bodianus rufus, Juvenile (Spanish Hogfish)
Belize Larval-Fish Group 2005
Neptune, False-Color Image, National Air and Space
Museum, Center for Earth and Planetary Sciences
Daguerreotype of Architect's Model of the Smithsonian Institution Castle, Unidentified
photographer,1846, National Museum of American History, Behring Center, Division of
Information Technology and Communications
goals
Host a discussion about photography AND
• anthropology
• Astrophysics
• dating
• media
• medicine
• philosophy
• sports, etc.
Make it inclusive … cross-disciplinary, many perspectives
Relate it to Smithsonian Photo Collections
challenges
Include many voices AND maintain click! ideas
click! is more about photo context than content
When your audience is everyone, how do you reach them?
visitor contributed content (6 mos.)
Source Submitted Accepted % Accepted : Submitted
Pre-Launch:
National Writing
Project
17 3 17%
Launch 17 5 29%
CFE:
Inauguration
3 0 0%
CFE: Women’s
History Month
6 1 16%
Other * 79 0 0%
Total 120 9** 6%
*Majority submitted via Flickr
** In 6 month time frame
stats
February 2009 March 2009
Visits: 23,937 Visits: 54,368
Avg. Visit Duration: 0:20:28 Avg. Visit Duration: 0:20:03
Page Views: 63,428 Page Views: 91,925
are we reaching creators?
Forrester's Social Technographics®
curator’s perspective
QUESTION: Have submissions from the general public
enhanced/contributed to your curatorial goals for click! I?
ANSWER: When they’ve been good, they have…Since we see so
many pictures, and spend so much time either looking and not
looking at them, it’s a BIG challenge to get people to take a step back and to try and figure out how and why they work… Which is
why we’re working so hard to get beyond the “cool picture”
discourse.
Marvin Heiferman, Curator, click! photography changes
everything
staff effort for public submissions
Marketing 14 hrs/week
Monitoring 4 hrs/week
Curatorial Minimal
open questions
Will thematic calls-for-entry along with targeted marketing get
the stories?
Are we asking for too much?
how can we include the rest?
click.s i .edu
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