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Company Private & Confidential eMetrics 2008 Tracking Widgets and Feeds:Measuring Distributed Content Ori Soen, CEO, MuseStorm
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Musestorm Widget Analytics & Metrics 2008

May 13, 2015

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Business

Marcia Kadanoff

Talk given by Ori Soen, CEO of MuseStorm at eMetrics Conference, May 2008
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Page 1: Musestorm Widget Analytics & Metrics 2008

Company Private & Confidential

eMetrics 2008Tracking Widgets and

Feeds:Measuring Distributed Content

Ori Soen, CEO, MuseStorm

Page 2: Musestorm Widget Analytics & Metrics 2008

Who is MuseStorm

End-to-end Engagement Platform offering• Complete widget / social application production studio• Widget serving• Unified analytics across distribution channels

Used by leading marketers, agencies and publishers

Page 3: Musestorm Widget Analytics & Metrics 2008

What’s on the Menu Today

5 Types of Widgets

2 Types of Widget Purposes

2 Types of Widget Timelines

Measurement Guidelines

Page 4: Musestorm Widget Analytics & Metrics 2008

5 Types of Widgets

Flash Web Widgets ≠ Social Applications

Page 5: Musestorm Widget Analytics & Metrics 2008

Flash Web Widgets

Flash Based (stay away from JS)

Can go anywhere (blogs, SN, start pages, web pages)

Full creative / brand control

Enable complex functionality (e.g. games)

But – standalone within social networks, no access to friendlist, newsfeed, etc – NOT SOCIAL

Page 6: Musestorm Widget Analytics & Metrics 2008

Social Applications

Based on HTML/JS native formats (e.g. FBML)

Provide access to a user’s social profile• Friend list• News feed• Demographics data

Utilize SN style sheet to be successful• Branding is more subtle

Engagement and Interaction are key

…The future of widgets

Page 7: Musestorm Widget Analytics & Metrics 2008

Mobile Widgets

Emerging category• iPhone webapps , native widgets / applications• Nokia widsets• Google Android• Yahoo! Mobile Widgets

Keep a close eye on the category, it’s about to explode

Page 8: Musestorm Widget Analytics & Metrics 2008

Start Page Widgets

HTML/JS or Flash based

Live within start pages• iGoogle• Netvibes• PageFlakes• Live

For personal use

Very limited viral distribution

Relevancy is king

Page 9: Musestorm Widget Analytics & Metrics 2008

Desktop Widgets

Run on top of 3rd party widget engines• Google Desktop Gadgets• Yahoo Desktop Widgets• Mac Dashboard• Vista Gadgets

Limited distribution due to need for 2 installs

Constant presence on desktop = high visibility

Page 10: Musestorm Widget Analytics & Metrics 2008

2 Types of Widget Purposes

Mini Sites • Provide full featured experience via widget• No expectation to drive traffic out• Measure success by engagement rate• Works well with Social networks

Traffic Drivers• Provide headlines / partial content• Branding value• Measure success by clickthrough rate

Page 11: Musestorm Widget Analytics & Metrics 2008

2 Types of Widget Timelines

Short term campaigns • Launched to accompany a campaign (e.g. album rollout)• Usually provides rich media around brand/campaign • Important question: what happens when campaign is over?

Long term relationship generators• Launched to generate user interaction and interest over time• A live, rich media channel into a user’s page• Important question: how to manage ongoing relationship

Page 12: Musestorm Widget Analytics & Metrics 2008

Measuring Web Widgets

Widget Grabs

Widget Placements

Impressions

Unique Users

Geo-location

Viral Velocity

Viral Hotspots

Clickthroughs

Total interactions

Component based interactions

Per-component interaction breakdown

Do you really care about “clicks”?

Distribution Engagement

Page 13: Musestorm Widget Analytics & Metrics 2008

Measuring Social Applications

Installs

Un-installs

Active users (not impressions!)

Unique Users

Geo-location

Viral Velocity

Clickthroughs

Activity level

Total interactions

Component based interactions

Per-component interaction breakdown

Demographics

Social Graph

Distribution Engagement

Social Data

Page 14: Musestorm Widget Analytics & Metrics 2008

Where to Focus

Mini-sites• Engagement• Demographics• Social Graph

Traffic Drivers• Clickthroughs• Impressions

Short Term• Viral Velocity• Impressions• Unique users

Long Term• Engagement • Activity level• Demographics

Widget Purpose Widget Timelines

Page 15: Musestorm Widget Analytics & Metrics 2008

Contact Info

Ori SoenFounder & [email protected]

Marcia KadanoffVP of [email protected]

Page 16: Musestorm Widget Analytics & Metrics 2008

Thank you.

The professional way to widget