Murray State University Branding Guide

The Murray State

Identity Mark is the cornerstone of our visual identity and is to be used on all communications materials. Consistent use of the logo builds awareness of the university in the academic community and the world. It should be used only in its approved format.

Department Logos

Arthur J. BauernfeindCollege of Business

Hutson School of Agriculture

College of Education College of Humanities and Fine Arts

College of Health Sciences and Human Services

College of Science, Engineering and Technology

The Murray State University brand logo can be used in conjunction with college, school, department and office identification. The MSU mark will be used with the unit name as illustrated here.

The taglines may be used in advertisements, recruitment materials, event promotions and more.

Taglines

Fonts

The font selected for use by Murray State University, Whitney, was chosen for its suitability for body text, signage, web and other presentation media. It fits the spectrum of casual to formal usage.

Whitney LightWhitney Light ItalicWhitney BookWhitney Book ItalicWhitney MediumWhitney Medium ItalicWhitney SemiboldWhitney Semibold ItalicWhitney BoldWhitney Bold ItalicWhitney BlackWhitney Black Italic

Arial RegularArial ItalicArial BoldArial Bold ItalicMyriad Pro LightMyriad Pro Light ItalicMyriad Pro RegularMyriad Pro Regular ItalicMyriad Pro BoldMyriad Pro Bold Italic

If Whitney is not available, Arial or Myriad Pro may be substituted.

Substitute Fonts

Primary, Secondary and Tertiary Colors

Murray State University’s identifying color palette consists of primary and secondary colors. The university’s logo and seal will always be the primary colors. Secondary colors are used as accents to the primary color palette to allow for creative use and variety. For suggestions for tertiary colors (to be used sparingly), contact the publications office.

Primary Colors

Secondary Colors

TertiaryColors

Navy Blue PMS 289 Use for Both Coated/Uncoated PaperC:100 M:90 Y:0 k:70WeB: 002144R:0 G:33 B:68

Gold Coated Paper PMS 124 Uncoated Paper PMS 7406C:0 M:24 Y:94 k:0WeB: eCAC00R:236 G:172 B:0

Medium Blue PMS 646 Use for Both Coated/Uncoated PaperC:70 M:33 Y:0 k:20WeB: 5381ACR:83 G:129 B:172

Cream PMS 7401 Use for Both Coated/Uncoated PaperC:0 M:7 Y:20 k:0WeB: eeDeBBR:238 G:222 B:187

Orange Coated Paper PMS 7413 Uncoated Paper PMS 7408C:0 M:50 Y:100 k:0WeB: D97A23R:217 G:122 B:35

PMS Cool Gray 11C:67 M:59 Y:53 k:34WeB: AD4e53R:77 G:78 B:83

PMS 7496 C:62 M:32 Y:100 k:14WeB: 6A8012R:106 G:128 B:18

PMS 7459C:77 M:27 Y:20 k:0WeB: 2C95B5R:44 G:149 B:181

PMS 617 C:25 M:18 Y:68 k:0WeB: C7Be71R:199 G:190 B:113

PMS 229C:48 M:94 Y:47 k:37WeB: 682145R:104 G:33 B:69

PMS 7501C:14 M:15 Y:34 k:0WeB: DCCeABR:220 G:206 B:171

PMS 5473C:89 M:47 Y:46 k:18WeB:106470R:16 G:100 B:112

PMS 7516C:28 M:71 Y:92 k:20WeB: 9C552DR:156 G:85 B:45

Photography

Photo StyleWhen it comes to capturing the essence of Murray State University — its people, its symbols, its buildings — photos speak volumes. Use the highest quality imagery, involving a professional photographer whenever possible. Here are a few resources and guidelines for making the most of your photos.

To see the photo archive or to schedule a photographer for a signature campus event, contact Jayme Jones at [email protected] or 270.809.3271.

Photo ExamplesHere are examples of photos that present the university in a professional, positive light.

When submitting photography, be sure the photo was shot in high resolution.

Brand Samples

ENGLISH

CONTACT INFORMATIONGraduate Program CoordinatorDepartment of English and PhilosophyMurray State University7C Faculty HallMurray, KY 42071-3341USA

Phone: 270.809.2401 Fax: 270.809.4545

[email protected]

scan code or visitwww.murraystate.edu/english

Graduate study in

Murray State University offers

Master of Arts in these areas:> English> English Studies> English with Philosophy as a Cognate Discipline> English with Modern Languages as a Cognate Discipline

Graduate Certificatesin these areas:> Gender Studies> Professional Writing

With more than 20 faculty members, we offer complete coverage of traditional fields of literature, rhetoric/composition, and professional writing. The program includes traditional, online, and weekender course options.

Murray State tuition rates are competitive, and the university has been named a “Best Buy” by Forbes magazine. Students may apply for a range of assistantships. Graduate teaching assistants gain valuable experience teaching in the university’s writing programs.

Equal education and employment opportunities M/F/D, AA employer

ResidentialColleges

Hart

Springer/Franklin

Clark

Regents

Elizabeth

Richmond

Hester

White

One university, eight unique communities

Postcards

Banner

Poster with tear-off cards

Poster

Brochure

T-shirt

Here are samples of communications using the university brand.

July 22-30, 2013 July 22: Class at MSU July 23-30: Travel to Ecuador

Abroad 101 is a study abroad program exclusively for incoming freshmen and transfer students new to Murray State University. Join us abroad before you ever step foot on campus.

We’re saving a place for you in Ecuador (Abroad 101)

www.murraystate.edu/Abroad101

The Origin of the Brand

By making Murray State University’s many forms of communication and outreach as consistent as possible in look and in message, MSU maximizes the impact of efforts to have the university recognized, remembered and respected.

Murray State’s student-centered philosophy is mirrored through our original message statement: Through quality academics, a close community and a world of new experiences, Murray State prepares its students to go anywhere they want and to achieve the success they seek. Summed up, the message statement addresses Murray’s three key strengths, identified through a formal branding process — academic quality, close community and a breadth of opportunity.

The messaging has stayed consistent with the original research completed in early 2009. Through careful planning, the original findings are still being addressed with a spirit brand and an academic brand

co-existing to extend the Murray State story to potential students. The spirit brand, We Are Racers, addresses the tradition and spirit of

the typical Murray State student. School spirit goes beyond the walls of a gymnasium or the boundaries of a football field, and our students have a unique characteristic in extending their traditions from those who were here before them on to those who will be here long after.

The academic brand (currently Your World To explore — transitioning to Take Your Place) addresses the student-centered atmosphere

at Murray State. The culture that takes education seriously and boasts a quality and value that surpasses all expectations is continually

expressed through current students, parents and alumni. These are the strengths of Murray State University. Through our messaging (on all platforms) we strive to relay these strengths to potential students so that they can be a part of the “finest place we know.”

This is an addendum to the MSU Style Guide.

To consult the in-depth guide, go to

www.murraystate.edu/styleguide

UNivErSiTy COMMUNiCATiONS 270.809.2198

Assistant Vice President for Communications Catherine Sivills [email protected]

Public Relations SpecialistJayme Jones [email protected]

DigitAl MEDiA

ManagerJeremy Mckeel [email protected]

Assistant Manager Sarah Clark [email protected]

SoCiAl MEDiA

Marketing ManagerDana Howard [email protected]

WEb MEDiA

Web ManagerTony Powell [email protected]

Web SpecialistCharley Allen [email protected]

PRint MEDiA

Director of Print MediaSherry McClain [email protected]

Supervisor of graphic DesignLinda Pierce [email protected]

Advertising/Design SpecialistMelissa Shown [email protected]

Publications SupervisorTobie Johnson [email protected]

Administrative AssistantJanet Hudgins [email protected]

Copy Express Managerkaron Johnson [email protected]

Equal education and employment opportunities M/F/D, AA employer 2/2013