Towards successful innovation © 2014 Amadeus IT Group SA Dr. Murray Mazer Head of Amadeus Innovation & Research RAIL Forum, June 2014
Murray Mazer - Successful Innovation
Dec 05, 2014
Murray Mazer, Head of R&D Innovation at the Amadeus IT Group on the role of innovation in the travel ecosystem.
What are the key aspects for successful innovation?
What are the key aspects for successful innovation?
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Towards successful innovation
Dr. Murray MazerHead of AmadeusInnovation & Research
RAIL Forum, June 2014
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Do you know this man?And these devices?
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Any new idea that can be implementedand will generate value
Ideas Implementation Value
What really matters?
Invention vs Innovation
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Vision
Timing
Adaptability
For successful innovation
Factors to consider
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Vision
Franklin’s vision of understanding electricity
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To commercialize and/or to adopt
Timing
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Improve What Exists Create New Possibilities
Adaptability
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Tabulating machines
Computing machines
Software
Consulting services
Some companies that made a shift
Their past did not restrict where and how they could deliver future value
Database software
Enterprise applications
Hardware systems
Development software
Business software / Hardware stacks
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Underestimating people’s needs & behaviors,the importance of software & ecosystemOverestimating the brand
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Successful Innovation
Timing
Vision
Adaptability
Consumers Technology
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Travel Industry changing dramatically because of dramatic
changes around it
Social networks Devices Demographics
Big data Connectivity MobilityDigital Exhaust Cloud Information overload
Corporations Solutions Low-Cost Services
Experience Traveler empowerment InspirationDifferentiation Personalization Carbon footprint
© 2014 Amadeus IT Group SA
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Thoughts Things Activities
“Data exhaust” Privacy?
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13×2012-2017
50Billion2020
10BillionToday
Smart Device Growth Mobile Data Production Increase
http://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf
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You can follow us on:AmadeusITGroup
amadeus.com/blogamadeus.com
Thank you
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