mural painting epc

E F F E C T I V EP U B L I CC O M M U N I C A T I O N

KIING KIU CHUN | LAU CHIN SHENG |

CLAUDWIE TAN | QILA HUSIN | SHAM

ZHEN WEN | KHAIRUL JEFRI

F C O M 0 1 0 2

A N A L Y S I N G3

M U R A L P A I N T I N G S

K A M P U N G K Ub yE A R N E S TZ A C H A R E V I C

J A L A N G E R E J A

A R T I S T & H I S B A C K G R O U N D

E R N E S T Z A C H A R E V I C

• 27 years old.

• Born in Europe.

• Well-known for transforming the streets of Penang with his series of interactive murals.

A B O U T T H E M U R A L P A I N T I N G

• Massive 21m x 25m mural spanning over six storeys high of Wisma

Allianz.

• Completed in two weeks’ time (3rd April – 16th April)

• Especially commissioned by Allianz General Insurance Company to

reach out the rural community via its new catching phrase

"kampungku”.

• Ernest went all the way to the rural area of Sarawak to look for

inspiration for this mural.

• A symbol to remind people of home.

E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S

1. N O N – V E R B A L C O M M U N I C A T I O N

Sleepy face of the kid and the sleeping cat shows the coziness in the village.

2. P A S S I V E P E R C E P T I O N

Peaceful village Flood

3. I N T E R C U L T U R A L C O M M U N I C A T I O N

Mural portraying a Malay village scene drawn by an European Artist

4. C O N N O T A T I V E M E A N I N G

Kampung reminds themabout their hometown.

K A M P U N G = H O M E T O W N

In Google Translate,

For Malaysians,

5. P O S I T I V E C O N N O T A T I O N

V S

V A C U U Mb yM U H A M M A DI Q B A LR I D Z U A N

L A M A N S E N I 7S H A H A L A M

M U H A M M A D I Q B A L R I D Z U A N

A R T I S T & H I S B A C K G R O U N D

• Contestant of an urban art

competition held by KHZNH

Studio and Shah Alam City

Council (MBSA) at Seksyen

7.

• Currently still a student.

• Often post his illustrations

on his Facebook account.

• Drawn on 16th May 2014.

• Message behind its name “Vacuum”:

Don’t be sucked in by the hollow pretentious physical values of life.

• A part of transforming the back alley of Shah Alam Seksyen 7 whichused to be dark street to an open space that adds liveliness to thecommunity.

A B O U T T H E M U R A L P A I N T I N G

E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S

1. N O N – V E R B A L C O M M U N I C A T I O N

Body of the individual is elevated

Basic emotion of

being shocked and

surprised

2. I N T E R P R E T A T I O N

( P E R C E P T I O N P R O C E S S )

INTERPRETS

TITLE“VACUUM”

MEANINGPORTRAYEDIN MURAL

RELATION-SHIP

BETWEEN

3. F E E D B A C K

FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

4. F I R S T I M P R E S S I O N

While observing the mural, you will initially feel scared seeing the little boy being sucked into the huge black hole.

4. P A S S I V E P E R C E P T I O N

IF YOU CONTINUE TO OBSERVE THE

MURAL

BECOME AWARE

THROUGH SENSES

FEEL AS IF YOU ARE

GOING TO BE SUCKED INTO THE

HOLE

AND

M A L A Y A H E R Ob yA B S T R A XJ I N G G A

F A D H I | M E D E A

K L A N G R I V E R

A B S T R A X J I N G G A

• A street art group formed in 2008.

• Founded by:

a) Mohammad Fahmi Fadhi (32), a graphic artist

b) A street artist who wants to be identified as Medea

• ABSTRAX JINGGA aim to convey stories, create relationships,aspire and inspire the younger generation throughrepresentation of their creative art.

A R T I S T S & T H E I R B A C K G R O U N D

A B O U T T H E M U R A L P A I N T I N G

• 10 meter long.

• Painted in October 2012.

• Completed in one week.

• A portrait of two arch-rival politicians in Malaysia; Tun Dr.

Mahathir Mohamad and Nik Abdul Aziz, to honor both of

them.• A symbol to remind both politicians’

contribution to the country.

• Inspired by Barrack Obama’s “Hope”

graphics during the 2008 United State

Presidential Elections.

1. N O N – V E R B A L C O M M U N I C A T I O N

E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S

2. P A S S I V E P E R C E P T I O N

V A N D A L I S M

N O TR E S P E C T I N GP O L I T I C I A N

3. F E E D B A C K

P O S I T I V EF E E D B A C K

N E G A T I V EF E E D B A C K

4. S E L E C T I V E A T T E N T I O N

VS

SUPPORTER OF PAS SUPPORTER OF BN

5. S P A C E

SPACE – showing the arch-rival relationship between both leaders

R A P I D K L 3 D M U R A L b y H A Z E L O N G & F R I E N D S

M A S J I D J A M E K L R T S T A T I O N

T H E A R T I S T S

CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG (3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)

FROM LEFT TORIGHT:

A B O U T T H E M U R A L P A I N T I N G

• Features a combination of props and realistic painting to give an illusion of realism.

• Utilizes more than 4 viewpoints for the 3D effect.

The first panel starts with a futuristic scene.

The scene then leads the viewer into an underwater sequence.

The underground water station brings the traveller back into a

forest city. And the last panel ends the series with a prehistoric dinosaur rampaging into the train.

E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S

1. N O N – V E R B A L C O M M U N I C A T I O N

2. F E E D B A C K

FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

3. F I R S T I M P R E S S I O N

Peaceful and happy scene A dinosaur attacking the LRT

4. P A S S I V E P E R C E P T I O N

Some 3D props such as the red seat and railings, are able to blend in well with the realistic mural painting.

5. S P A C E

The girl holding a tabletis standing two seatsnext to the robot.

In an empty LRT, youwon’t normally go to sitbeside of a stranger.