MUNICIPAL1 Getting To Yes: WInchester, Prassede Calabi

• Norman Doucette, Winchester DPW,

• Prassede Calabi, Trash Pickers

• (Winchester DPW)

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Conditions Self-supporting Transfer Station

No curbside pick-up

5000 HH, fee –base

Changes in Trash practice Dual stream to Single stream (townwide)

SMART pilot program (500 HH)

(private food waste composting option:

HH AND pilot restaurant program)

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Effects of change -

RECYCLING: 2012, 2013

Dual to Single Stream

Recycling increase: 95 tons

SW decrease: 283 tons

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Effects of change -

SMART: prelim data (March)

• Trash Recycling RATIO

2013 All HH 340 ton 143 2.4

2014 non-SMART HH 337 102 3

2014 SMART HH 10 16 0.60

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NET effects of all change

Trash/ HH Tons Trash

/Year to Recycling

• INITIALLY 1.1 tons ~3/1

• Single Stream 1 ton ~2.4/1

• SMART pilot 0.18 tons 1/1.6

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Sequence Thrash around

Identify the problem(s)

Cast about for solutions

Try to implement them

Find work-around for apparent barriers

e.g. our first step

- residential trash

- at transfer Station

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• change in staff, government

(retirements, elections, new leaders)

• cultural change

• related already existing programs

• MassDEP recycling coordinator!

• chance!

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• Partner with DPW /whoever

• Crunch cost/savings numbers

• Present the data to ‘everyone’

- municipal government (TM, BOS)

- residents, (utility bills, on town website)

- write newspaper, (online and hardcopy)

- post on residents’ FB pages

- Talk (Rotary, LWV, Scouts)

- Leaflet (Town Day/ Farmer’s Market/ schools)

- Email school- parents

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• grant: MassDEP Recycling Coordinator

• Electronic Survey “info w/o confrontation”

• ask enough questions

• make it safe to lead

• allow data-based decisions

• perspective on trash ideas

• know your audience

• Seize opportunities

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• identify problem(s)

• build “cred,”

- financial cred

- emotional cred (happiness)

• make data-based decisions

• start with easy-to-implement change

• survey is information w/o confrontation

JUST DO WHAT IT TAKES!

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• DPW esp. Jay Gill, LeeAnn Mcgahan

• Town Manager Richard Howard

• Acting Town Manager Mary Ellen Lannon

• Board Of Selectmen

• Trash Pickers esp I.Geis, F.Nace, J.Cabral

• Carolyn Dann, Mass DEP

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Effects of change -

RECYCLING:

Dual to Single Stream

Dual SR 2011-2012 1633 tons

SSR 2012- 2013 1728 tons

NET recycling increase: 95 tons

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