Muni SF - Digital Strategies

Jacopo Apo Bordin

Digital Strategies

Instructor: Virginia Alber-Glanstaetten

AAU FA ‘09

OVERVIEWSFMTA

Muni DPTDivision of Taxis

OBJECTIVE [http://www.sfmta.com/cms/ahome/indxabmu.htm]

CURRENT SITUATIONdoes

not

KRYSTIN

- Single mom [2 kids]

- New Slow Parent

- “back-to-basics” lifestyle

- Planner

- Eco-friendly

WHAT IS SHE DOING ONLINE?

- Save money [coupons, deals, free stuff]

- Seek information [health, cooking, products]

- Connect and control [email, social media, blogs, microblogging]

- Plan [errands, activities]

- Escape [music, games, video]

- Improve user’s experience through digital

- Humanize MUNI || Raise visibility of Muni’s efforts

- More reliable online destination with packable content

- More transparency and collaboration with users

OPPORTUNITIES

STRATEGY

TACTICS - Online Destination- Easy-to-plan personalized itinerary

- multi-leg itinerary- time schedules- estimated capacity- current position of selected bus line

- Easy-to-move content through multiple platforms [email, social media, blogs, MOBILE]

- Easy-to-edit content from any platforms

- Updates, projects, and feedbacks