Shifting the Gears of Local Governance: Mark Faul @citymark Introducing Cities to Web 2.0
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Shifting the Gears of Local Governance:
Mark Faul @citymark
Introducing Cities to Web 2.0
City of Ottawa: Quick Facts
• Population 1.1 million
• Over 2000 sq miles
• Almost 80% area rural• 77% of adults in Ottawa use Internet*
* the highest rate in Canada
Municipal Gov’t: Quick Facts
The City employs 18,000 people.
Over 100 different business lines, with 1000’s of different services.
The Big Question…
What is Web 2.0?
Focus on Social
> What is Social Media?
SocialInteraction
CommunicationCollaboration
Foundational Work• E-Media team (dedicated resource)
> What is Social Media?
• iGoogle for staff
• Ensuring web access
• RSS for City info
Become the “Experts”> What is Social Media?
Research
Become the “Experts”> What is Social Media?
Engaging the social web
Become the “Experts”> What is Social Media?
PilotingInternal
Generate Interest> What is Social Media?
Overcome Resistance to
Change
Corporate Concerns• Security Concerns• Accessibility Standards• Publishing Standards
> Overcome the Resistance to Change
• Privacy• IT infrastructure• Resources
> Overcome the Resistance to Change
Getting people to change
# 1 Obstacle
• Seminars & fact sheets
• Piloting (blog, wiki, microblog)
• Sandbox agreement with IT
Bottom-up:Guerrilla Change
> Overcome the Resistance to Change
Top-Down:Management buy-in
• Mayor’s Task force report
• Communications Director
• Upper management buy-in
> Overcome the Resistance to Change
Nurture Relationships
Internal & External
> Overcome the Resistance to Change
Build aBusiness Case
> Build a Business Case
1. Rationale2. Client-centric perspective3. Risks4. Business Intelligence5. Stakeholders6. Investment7. Process, Roles & Responsibilities
Frameworksee www.markfaul.ca
Integrate with existing projects
• Intranet improvements
• Communications tactics
> Build a Business Case
Seize Opportunities:Public Transit Strike
• Social media monitoring
• Traffic map mashup
• Twitter feed
• YouTube
> Build a Business Case
Opportunity # 2
Preparing for another
“crisis”
Top 5 Lessons1. Awareness building & champions
2. Piloting / Sandbox (bottom-up)
3. Management buy-in (top-down)
4. Relationship Building
5. Business Case & Timing
Mark FaulBusiness Analyst, e-Media Division,Communication & Customer Service BranchCity of Ottawa
(613) 580-2424 ex 12808
Blog: www.markfaul.caTwitter: citymark
Appendix: Key Projects• RSS on Ottawa.ca• iGoogle - RSS aggregation and media monitoring• Interactive Traffic Map• Internal Blog (e-Media)• Internal Wiki (GIS, e-Media)• Online Consultation pilot (Nanos Research)• LimeSurvey• Research and using social media tools (yammer, twitter, Animoto, blogs, wikis)• Web 2.0 seminars• Web 2.0 Fact Sheets• OC Transpo strike - YouTube; social media monitoring - Facebook, twitter, blogs, discussion spaces• Sandbox agreement with IT• Facebook Groups: Public Health; Doors Open Ottawa• Flickr: Doors Open Ottawa photo contest
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